Available to hire
Hi, I’m Noemi Baļķena, a passionate Social Media Manager and Marketing Specialist based in Riga, Latvia. I love helping brands grow their presence across social platforms like TikTok, Instagram, and Facebook by creating engaging content and managing effective campaigns. With experience in influencer collaborations, content creation, and data-driven strategy adjustment, I strive to keep brands relevant and connecting with their audiences.
I come from a diverse background in retail management and marketing, which has shaped my skills in project coordination, campaign planning, and customer engagement. I’m enthusiastic about continuing to learn and grow while delivering impactful marketing results that align with business goals.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Russian
Fluent
English
Advanced
Latvian
Advanced
Work Experience
Social Media Manager at DELFINGROUP
January 7, 2025 - PresentManage brand presence across TikTok, Instagram, Facebook, and other platforms with a consistent tone and visual style. Plan and publish organic content calendars aligned with product launches, seasonal campaigns, and brand goals. Create platform-specific content designed for engagement, virality, and emotional connection. Lead end-to-end execution of social media campaigns in collaboration with design, content, and marketing teams. Brief and manage designers, editors, and content creators to deliver social-first visuals and messaging. Use insights and trends to refresh content formats and keep the brand relevant and scroll-stopping. Track performance and adjust strategies based on data. Build and maintain community by responding to comments and messages. Ensure campaigns support brand mission and values. Collaborate cross-functionally to meet deadlines and maintain quality. Work on influencer and UGC campaigns with creators. Maintain confidentiality and brand guidelines. Stay updated o
Social Media Manager at SIA "SMARTMOM"
September 1, 2024 - PresentManaged social media presence, creating and scheduling posts to boost engagement and sales. Produced and edited photos and videos showcasing smart toys creatively. Planned and executed marketing campaigns to increase revenue and customer engagement. Launched data-driven ad campaigns optimized for ROI. Built an active online community fostering loyalty through interactive content. Collaborated with influencers to expand brand reach authentically. Analyzed metrics to refine marketing strategies. Personalized content to target different audience segments. Coordinated marketing efforts with company goals through teamwork. Adapted strategies based on social media trends and performance analysis.
Marketing and Public Relations Specialist at SIA "AB MODEKS"
January 6, 2025 - August 4, 2025Planned and executed marketing strategies to increase brand visibility across digital and social media platforms. Organized events from concept to completion ensuring alignment with brand goals and measurable outcomes. Created engaging newsletters, promotional campaigns, and social media content to captivate target audiences. Built relationships with influencers, media, and partners to expand brand awareness. Analyzed campaign metrics and optimized strategies for maximum ROI and engagement. Designed personalized marketing campaigns tailored to audience segments. Coordinated brand promotions to boost customer engagement and loyalty. Collaborated with teams to ensure marketing alignment with business objectives.
Local Product Lead (Customer Fulfillment Domain, IT) at SIA "H&M HENNES & MAURITZ"
April 30, 2024 - August 4, 2025Achieved operational efficiency and product KPIs across nine markets. Identified market opportunities and ensured local regulatory compliance. Aligned local solutions with global product strategy. Translated customer needs into global product requirements. Oversaw product deployment in multiple markets. Contributed to new product development and improved product-market fit. Managed relationships with stakeholders at various levels. Handled regional and local contract management. Supported countries with budget planning, resource allocation, communication, and training. Advocated and implemented agile culture within teams.
Project Manager at SIA "H&M HENNES & MAURITZ"
July 7, 2022 - August 4, 2025Completed a five-week internship in the project management department, supporting project activities.
Merchandiser Trainee at SIA "H&M HENNES & MAURITZ"
September 30, 2019 - August 4, 2025Set quantified goals with Demand Planner based on data and trends. Executed regional assortment guidelines. Monitored assortment and supply strategies keeping up with demand trends. Supported store stock and operations. Provided input on market potential, pricing, and assortment. Optimized sales peaks through calendar and customer behavior analysis. Delivered training to enhance merchandising skills. Collaborated with Store Operations to ensure effective garment flow. Tracked commercial results and KPIs to identify improvement. Matched stock levels to sales drivers for maximum impact. Minimized reduction costs via strategic sales and adjustments. Supported local adaptation of regional commercial planning.
Store Manager at SIA "H&M HENNES & MAURITZ"
March 1, 2023 - August 4, 2025Analyzed and tracked sales KPIs to maximize store performance and profitability. Developed and implemented customer retention strategies through membership programs. Ensured brand standards adherence through audits and evaluations. Recruited, trained, and mentored team members to foster a high-performance culture. Conducted performance reviews and improvement plans. Optimized store operations aligned with company standards and area goals. Maintained excellent customer service, promptly addressing feedback. Improved team efficiency through succession planning. Collaborated with area teams to align store with business objectives. Adapted strategies based on data to improve results.
Department Manager at SIA "H&M HENNES & MAURITZ"
December 3, 2016 - August 4, 2025Analyzed store sales and performance reports. Created 4-week employee schedules. Conducted employee development talks and training. Provided excellent customer service on sales floor and other areas. Planned sales campaigns and merchandising presentations. Communicated with merchandisers and supported colleagues. Set clear team goals and worked to achieve company objectives.
Key Sales Advisor at SIA "H&M HENNES & MAURITZ"
February 27, 2014 - August 4, 2025Provided excellent customer service on sales floor, fitting rooms, and cash desk. Managed garment deliveries and stock room efficiently. Assisted with designers' collections, activities, and campaigns. Followed store routines and supported team members. Assisted Department Manager with scheduling and store closing duties.
Social Media Manager at DELFINGROUP
January 7, 2025 - PresentManage brand presence across TikTok, Instagram, Facebook, and other platforms with a consistent tone and visual style. Plan and publish organic content calendars aligned with product launches, seasonal campaigns, and brand goals. Create platform-specific content designed for engagement, virality, and emotional connection. Lead end-to-end execution of social media campaigns in collaboration with design, content, and marketing teams. Brief and manage designers, editors, and content creators to deliver social-first visuals and messaging. Use insights and trends to refresh content formats and keep the brand relevant and scroll-stopping. Track performance and adjust strategies based on data. Build and maintain community by responding to comments and messages, encouraging engagement. Ensure campaigns support the brand mission and values. Worked on influencer and UGC campaigns. Maintain confidentiality and follow brand guidelines. Take part in regular learning sessions to stay updated on tren
Social Media Manager at SIA “SMARTMOM”
September 1, 2024 - PresentManaged social media presence, creating and scheduling posts to boost engagement and sales. Produced and edited photos and videos, showcasing smart toys effectively and creatively. Planned and executed marketing campaigns to increase revenue and customer engagement. Launched ad campaigns using data-driven insights to optimize performance and improve ROI. Built an active online community, fostering loyalty through interactive content and engagement. Collaborated with influencers to expand brand reach and promote products authentically. Analyzed metrics to refine marketing strategies and achieve better results. Personalized content to target different audience segments, enhancing campaign relevance. Aligned marketing efforts with company goals through team collaboration. Adapted strategies based on social media trends and performance analysis.
Marketing and Public Relations Specialist at SIA "AB MODEKS"
January 6, 2025 - August 4, 2025Planned and executed marketing strategies to increase brand visibility across digital and social media platforms. Organized events from concept to completion, ensuring alignment with brand goals and delivering measurable outcomes. Created engaging newsletters, promotional campaigns, and social media content to captivate target audiences. Built relationships with influencers, media, and partners to expand brand awareness and visibility. Analyzed campaign performance metrics, optimizing strategies to maximize ROI, retention, and audience engagement. Designed personalized marketing campaigns, tailoring messages to audience segments for enhanced relevance and impact. Coordinated brand promotions and activities to boost customer engagement and long-term loyalty. Collaborated with teams and stakeholders to ensure marketing efforts aligned with business objectives.
Local Product Lead (Customer Fulfillment Domain, IT) at SIA "H&M HENNES & MAURITZ"
April 30, 2024 - August 4, 2025Achieved operational efficiency and product-specific KPIs across 9 markets. Identified market opportunities and ensured compliance with local regulations. Aligned with global product strategy while tailoring solutions to local needs. Translated customer needs into requirements for global product development. Oversaw product deployment across multiple markets. Contributed to the development of new products and improved product-market fit. Managed relationships with global, regional, and local stakeholders, fostering partnerships. Handled regional and local contract management. Supported countries with budget planning, resource allocation, communication, and training. Advocated for and implemented an agile mindset and culture within teams.
Project Manager (Internship) at SIA "H&M HENNES & MAURITZ"
July 7, 2022 - August 4, 2025Five weeks internship in the project management department.
Merchandiser Trainee at SIA "H&M HENNES & MAURITZ"
September 30, 2019 - August 4, 2025Set quantified goals with Demand Planner using past performance and trends. Ensured execution of regional assortment guidelines. Monitored regional assortment and supply strategies. Followed up on store stock and operational routines, providing support and training. Provided input to regional teams on market potential, pricing, and assortment. Optimized sales peaks by analyzing calendar events and shopping trends. Delivered merchandising training. Collaborated with store operations to ensure smooth garment flow. Tracked commercial results and KPIs. Updated allocation strategies for store segments. Matched stock levels with sales drivers. Minimized reduction costs through strategic sales and price adjustments. Supported local adaptation of regional commercial planning.
Store Manager at SIA "H&M HENNES & MAURITZ"
March 1, 2023 - August 4, 2025Analyzed and tracked sales KPIs for performance and profitability. Developed and executed strategies to achieve membership program goals. Ensured brand standards adherence through audits and evaluations. Recruited, trained, and mentored team members fostering high-performance culture. Conducted performance reviews and improvement plans. Optimized store operations aligning with area goals and company standards. Maintained customer satisfaction through excellent service. Improved team efficiency via succession planning and talent development. Collaborated with area teams for strategic alignment. Adapted strategies based on data and performance trends.
Department Manager at SIA "H&M HENNES & MAURITZ"
December 3, 2016 - August 4, 2025Worked with sales reports and analytics. Created work schedules. Conducted yearly development talks and training for employees. Provided excellent customer service. Planned campaigns and activities. Developed sales and merchandising strategies. Supported colleagues and helped employees develop skills. Set clear team goals and collaborated to achieve company goals.
Key Sales Advisor at SIA "H&M HENNES & MAURITZ"
February 27, 2014 - August 4, 2025Provided excellent customer service on sales floor, fitting rooms, and cash desk. Managed garment stock and deliveries. Assisted in planning and scheduling within department. Supported visual merchandising efforts. Helped store closing routines and ensured garment care was done.
Education
Bachelor's Degree at RISEBA University of Business, Arts and Technology
August 31, 2019 - June 21, 2024Bachelor's Degree at Riga Technical University
August 31, 2011 - January 30, 2014Secondary Education Diploma at Riga private secondary school "Evrika"
August 31, 2000 - May 30, 2011Bachelor's Degree at RISEBA University of Business, Arts and Technology
August 31, 2019 - June 21, 2024Bachelor's Degree at Riga Technical University
August 31, 2011 - January 30, 2014Secondary Education at Riga private secondary school 'Evrika'
August 31, 2000 - May 30, 2011Qualifications
Industry Experience
Retail, Consumer Goods, Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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