Available to hire
I am Marcela Luiza Vaccari Moreti, a London-based frontend developer with a strong background in Marketing and Graphic Design and over 13 years of experience. After a successful career in marketing and design, I transitioned to web development through Makers Academy in London, focusing on UI/UX, JavaScript, React, HTML5, CSS3, and Bootstrap.\n\nMy design experience gives me an eye for aesthetics and usability, which I apply to create accessible, responsive, user-centered applications. I also have foundational knowledge of Node.js, Express, SQL, PostgreSQL, MongoDB, TypeScript, Python, Swift, and C#, enabling me to understand full-stack workflows and collaborate effectively. I am passionate about building delightful digital experiences and bridging marketing, design, and development.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Portuguese
Fluent
Work Experience
Marketing Specialist at Unimed Fesp, Brazil
April 30, 2022 - August 4, 2025Managed marketing projects and budgets, executed email marketing strategies using platforms such as MailChimp, handled social media management and opportunity mapping, analyzed Google Analytics metrics, managed brand integrity, designed graphics and presentations using Adobe Photoshop, Illustrator, and PowerPoint.
Marketing Specialist at Pires & Gonçalves Advogados Associados, Brazil
October 31, 2020 - August 4, 2025Developed and managed marketing projects, graphic and presentation design, conducted social media analysis and liaised with agencies, coordinated events, developed new service brands, monitored press coverage, managed internal communications and endomarketing strategies, administered email marketing platforms, handled vendor and budget management, managed podcast production and promotion, supported marketing department structuring and participation in legal industry rankings.
Marketing Specialist at Vivacy Bijoux e Acessórios, Brazil
February 28, 2019 - August 4, 2025Administered email marketing platforms and strategies, created HTML email templates, performed graphic design for e-commerce and social media, managed campaign changes on e-commerce platforms, conducted photography and image editing, developed new brand identity, executed visual merchandising and managed supplier and social media relations including influencer marketing.
Communications Specialist at Lider Telecom, Brazil
June 30, 2015 - August 4, 2025Developed and managed marketing projects for external and internal campaigns related to Vivo/Telefônica projects, produced graphic design work with Adobe Photoshop, Illustrator, and CorelDRAW, managed internal communication channels, performed copywriting, press relations, and event organization.
Marketing Specialist at Unimed Fesp
April 30, 2022 - August 4, 2025Managed marketing projects and budgets, developed email marketing strategies, administered marketing software such as MailChimp, managed social media and analyzed Google Analytics metrics. Oversaw communication projects ensuring brand integrity and produced graphic design content using Adobe Photoshop and Illustrator. Also responsible for presentation design with PowerPoint.
Marketing Specialist at Pires & Gonçalves Advogados Associados
October 31, 2020 - August 4, 2025Developed and managed marketing projects and graphic design using Adobe Photoshop and Illustrator. Managed social media analysis and agency relations, planned events, and developed new brands. Led internal communications, email marketing administration, and vendor management. Additional responsibilities included budget control, podcast management, satisfaction research, marketing department structuring, and support for legal industry rankings participation.
Marketing Specialist at Vivacy Bijoux e Acessórios
February 28, 2019 - August 4, 2025Handled email marketing strategies including HTML template creation and platform administration. Produced graphic design assets for e-commerce and social media, managed campaign changes in e-commerce platform, conducted photography and image editing, developed new brand identity, visual merchandising for shops, supplier relations, social media management, and influencer marketing.
Communications Specialist at Lider Telecom
June 30, 2015 - August 4, 2025Developed and managed marketing projects and campaigns, produced graphic designs using Adobe Photoshop, Illustrator, and CorelDRAW. Managed internal communication channels, copywriting, press relations, and events organization related to Vivo/Telefônica projects.
Marketing Specialist at Pires & Gonçalves Advocados Associados
April 1, 2019 - October 1, 2020Led marketing project development and management; graphic design using Adobe Photoshop and Illustrator; presentation design using PowerPoint; social media analysis and agency liaison; external and internal event coordination; development of new brands for provided services (Brainlaw and Edooka); monitoring press coverage; endomarketing and internal communication strategies; email marketing campaigns via MailChimp; vendor management; brand integrity oversight; budgeting and cost control; podcast management and promotion; satisfaction research development; marketing department structuring; demand flow development; supported participation in legal industry rankings.
Marketing Specialist at Vivacy Bijoux e Acessórios
June 1, 2015 - February 1, 2019Managed email marketing strategies and platform administration (MailChimp). Created HTML templates for email campaigns. Provided graphic design support for e-commerce site and social media. Managed changes to campaigns within the e-commerce platform. Conducted photography and image editing. Developed a new brand identity and conducted visual merchandising for shops. Maintained supplier relations and managed social media. Executed influencer/owner marketing initiatives.
Communications Specialist at Lider Telecom
June 1, 2012 - June 1, 2015Marketing project development and management for external and internal campaigns related to Vivo/Telefônica projects. Graphic design using Adobe Photoshop, Illustrator, and CorelDRAW. Managed internal communications channels, copywriting, press relations, and event organization.
Education
Masters at Universidade de Araraquara – Uniara - Brazil
February 1, 2014 - December 31, 2015Bachelor of Science at Universidade Paulista - Unip – Brazil
February 1, 2008 - December 31, 2011Software Engineering Bootcamp at Makers Academy
October 1, 2023 - March 31, 2024Masters in Marketing and Corporate Communications at Universidade de Araraquara – Uniara - Brazil
February 1, 2014 - December 31, 2015Bachelor of Science in Advertising and Marketing Communications at Universidade Paulista - Unip – Brazil
February 1, 2008 - December 31, 2011Software Engineering Bootcamp at Makers Academy
October 1, 2023 - March 1, 2024Masters in Marketing and Corporate Communications at Universidade de Araraquara – Uniara
February 1, 2014 - December 1, 2015Bachelor of Science in Advertising and Marketing Communications at Universidade Paulista - Unip
February 1, 2008 - December 1, 2011Qualifications
HTML and CSS Complete Course
August 1, 2024 - August 31, 2024C# Fundamentals and Web Application
June 1, 2024 - June 30, 2024TypeScript
May 1, 2024 - May 31, 2024iOS & Swift - Complete iOS App Development Bootcamp
May 1, 2023 - May 31, 2023HTML and CSS Complete Course
August 1, 2024 - June 1, 2024C# Fundamentals and Web Application
June 1, 2024 - June 1, 2024TypeScript
May 1, 2024 - May 1, 2024iOS & Swift - Complete iOS App Development Bootcamp
May 1, 2023 - May 1, 2023CS50 by Harvard
January 11, 2030 - March 16, 2026Foundations of User Experience (UX) Design, Google
January 11, 2030 - March 16, 2026Introduction to Web Accessibility (WCAG), FrontEnd Mentor
January 11, 2030 - March 16, 2026React.js and Next.js Intermediate and Advanced, Udemy
January 11, 2030 - March 16, 2026HTML and CSS Complete Course, Udemy
January 11, 2030 - March 16, 2026TypeScript, Codecademy
January 11, 2030 - March 16, 2026iOS & Swift - Complete App Development Bootcamp, Udemy
January 11, 2030 - March 16, 2026C# Fundamentals and Web Application, Makers Academy
January 11, 2030 - March 16, 2026Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Retail, Telecommunications, Education, Other
This project leverages the MERN stack, with MongoDB for the database, Express.js and Node.js for the backend, and a frontend powered by JavaScript, HTML, CSS, and React.
Website to show skills and projects
marcelamoreti.dev
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