Anna Rodionova

Owned full digital growth projects from strategy and campaign execution to reporting and automation. Launched a gated VAT guide campaign generating €2.6K in revenue and €27K in deal value, exceeding MQL goals by 195%. Created reporting dashboards in HubSpot, tracking ad performance, lifecycle velocity, and revenue attribution. Led a 6-month website optimization project improving mobile UX and boosting conversion rates by 49.6%. Developed a 5-step welcome email automation driving 2 customers and 600% ROI. Built feedback survey automation and Trustpilot review loop to enhance review generation and sales insights.

Created marketing dashboards showcasing channel performance and informed budget reallocations. Built and scaled the marketing department, increasing marketing-attributed revenue from 1.5% to 10.04%. Collaborated with leadership on project scoping, prioritization, and budget planning. Led cross-functional initiatives, including a full social media rebrand that resulted in +202% follower growth. Developed an SEO strategy that increased organic rankings by 60% and improved session quality.

Planned and promoted multi-city seminars, cutting promo time by 50% while maintaining attendance. Analyzed performance data and campaign results to drive continuous improvement. Directed B2B outreach and led a team responsible for product positioning and partner relations. Implemented national strategies, coached local teams, and refined performance metrics.