I am Pasha Mirza, a passionate digital strategy expert and data scientist based in Nyon, Switzerland. Over the years, I have accumulated deep experience in digital business development, data analysis, and digital marketing, working with clients both locally and internationally. As the founder and CEO of MIRZA ID Lab, I lead various mandates including website design, social media management, SEO, and e-commerce solutions. In addition to my agency work, I have held senior roles in finance and consulting, managing portfolios and data projects for high-net-worth individuals and multinational corporations. I have a strong technical skillset in data science, analytics, and software tools, complemented by my ability to lead teams and handle multicultural environments with a proactive attitude. I always seek to bring innovative digital solutions to help businesses grow and optimize their processes.

Pasha Mirza

I am Pasha Mirza, a passionate digital strategy expert and data scientist based in Nyon, Switzerland. Over the years, I have accumulated deep experience in digital business development, data analysis, and digital marketing, working with clients both locally and internationally. As the founder and CEO of MIRZA ID Lab, I lead various mandates including website design, social media management, SEO, and e-commerce solutions. In addition to my agency work, I have held senior roles in finance and consulting, managing portfolios and data projects for high-net-worth individuals and multinational corporations. I have a strong technical skillset in data science, analytics, and software tools, complemented by my ability to lead teams and handle multicultural environments with a proactive attitude. I always seek to bring innovative digital solutions to help businesses grow and optimize their processes.

Available to hire

I am Pasha Mirza, a passionate digital strategy expert and data scientist based in Nyon, Switzerland. Over the years, I have accumulated deep experience in digital business development, data analysis, and digital marketing, working with clients both locally and internationally. As the founder and CEO of MIRZA ID Lab, I lead various mandates including website design, social media management, SEO, and e-commerce solutions.

In addition to my agency work, I have held senior roles in finance and consulting, managing portfolios and data projects for high-net-worth individuals and multinational corporations. I have a strong technical skillset in data science, analytics, and software tools, complemented by my ability to lead teams and handle multicultural environments with a proactive attitude. I always seek to bring innovative digital solutions to help businesses grow and optimize their processes.

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Language

English
Fluent
French
Fluent
Italian
Intermediate
Spanish; Castilian
Intermediate

Work Experience

Chief Data Scientist at POLL INTERNATIONAL S.A.
January 1, 2024 - August 4, 2025
Led data gathering and analysis for a global multilingual weekly magazine (GatHope). Utilized social media listening tools and created data visualizations. Performed complex Excel calculations related to country reputation and subject analysis, along with content management and copywriting.
Chief Data Scientist at POLL INTERNATIONAL S.A.
January 1, 2024 - August 4, 2025
Led data gathering efforts for a global multilingual weekly magazine (GatHope). Conducted social media listening using TalkWalker, created data visualizations via DataWrapper, and performed complex Excel calculations to analyze country reputation and subjects. Also involved in content management and copywriting tasks.
Founder and CEO at MIRZA ID Lab
January 1, 2015 - Present
Lead digital strategy agency focusing on digital business development for clients in Switzerland and abroad. Responsible for website design and implementation using CMS platforms such as Wordpress, Joomla, and Drupal. Manage analytics, digital CRM systems, social media marketing, digital advertising, content management, SEO, and e-commerce platforms including payments integration.
Founder and CEO at MIRZA ID Lab
January 1, 2015 - Present
Founded and currently lead a digital strategy agency focused on digital business development in Switzerland and abroad. Responsibilities include website design and implementation using CMS platforms such as WordPress, Joomla, and Drupal; performing analytics with Google Analytics and Google Data Studio; managing digital CRM processes with Zoho and PipeDrive; overseeing social media channels; creating digital advertising campaigns; handling content management and SEO; and managing e-commerce solutions including Magento and PrestaShop with payments integration.
Senior Analyst at 2HBS SA
December 31, 2013 - August 4, 2025
Handled investment selection and portfolio analysis for high-net-worth individuals, focusing on high-yield emerging market bonds, equities including IPO participations, hedge funds, and private equity. Produced regular newsletters and bulletins on market analysis, macroeconomic outlooks, FX evolutions, and performed multi-portfolio consolidation reporting for 20 clients with portfolios ranging from CHF 800k to CHF 1.6 billion. Executed FX hedging and dealt with restructuring accounts for legal and tax issues.
Senior Analyst at 2HBS SA
January 1, 2013 - August 4, 2025
Managed investment selection including emerging market bonds, equities, hedge funds, and private equity for high net worth individuals. Conducted market analysis, portfolio performance analysis, FX hedging, and produced newsletters and bulletins. Handled client requests and portfolio restructuring related to legal and tax issues.
Director Client Relationship, Operations and Financial Reporting at MULTIPLUS FINANCE SA
December 31, 2011 - August 4, 2025
Managed a team of 4-5 people, handling recruitment, training, supervision and motivation. Oversaw portfolio analysis and multi-portfolio consolidation reporting for 20 high-net-worth clients. Maintained and enhanced an in-house portfolio management system with an emphasis on SQL Server database management and Bloomberg integration. Developed tax and accounting reporting, US FIFO tax reporting, and electronic input interfaces for banking transactions, significantly improving operational efficiency.
Director Client Relationship, Operations and Financial Reporting at MULTIPLUS FINANCE SA
January 1, 2011 - August 4, 2025
Managed a team responsible for portfolio analysis and multi-portfolio consolidation reporting for high net worth clients. Developed and maintained in-house portfolio management systems, SQL Server databases, and tax/accounting reporting tools. Automated banking transaction inputs to improve efficiency.
Client Relationship Manager at LOGICAL ACCESS SA
December 31, 2003 - August 4, 2025
Managed client relationships for banking electronic archiving solutions. Responsibilities included business analysis, gathering business requirements, collaborating with development teams, and overseeing testing and deployment phases for clients including BPER Luxembourg/Geneva/Monaco & Paris and CFM Monaco.
Client Relationship Manager at LOGICAL ACCESS SA
January 1, 2003 - August 4, 2025
Handled client relations for electronic archiving solutions in banking. Gathered business requirements, liaised with development teams, and supported testing and deployment phases.
Manager Information Strategy and Development at ANDERSEN CONSULTING - ACCENTURE
December 31, 2002 - August 4, 2025
Managed a team focusing on intercompany billings across EMEA and Asia-Pacific regions. Led transition of Andersen Worldwide Contracts Group to new Accenture group, developing eSettlements systems using Lotus Notes, VB, and Javascript. Developed multiple reporting packages in VBA-Office, data warehousing solutions, and addressed tax-accounting issues across multiple offices, aligning intercountry transfers with US GAAP for the Accenture IPO.
Manager Information Strategy and Development at Accenture
January 1, 2002 - August 4, 2025
Managed a team and oversaw the transition of Andersen Worldwide Contracts Group to Accenture. Developed eSettlements applications, reporting packages with extensive data warehousing, and resolved tax-accounting issues collaboratively across EMEA and Asia-Pacific regions.
Assistant Manager Interfirm Billings (Asia-Pacific) at ANDERSEN WORLDWIDE
December 31, 1998 - August 4, 2025
Developed global reporting systems (VBA, SQL Server, MS Access) and supported understanding of tax and legal issues across Asia-Pacific offices. Assisted manager responsible for interfirm billings and organizational tax matters, with frequent travel to finance offices in the region.
Assistant Manager Interfirm Billings (Asia-Pacific) at Andersen Worldwide
January 1, 1998 - August 4, 2025
Developed global reporting systems using VBA, SQL Server, and MS Access. Supported understanding of tax and legal issues in Asia-Pacific offices, and assisted in managing interfirm billings and organizational tax matters with extensive travel across Asia-Pacific.
Business Analyst at ARTHUR ANDERSEN
December 31, 1997 - August 4, 2025
Developed and maintained financial and accounting systems on SQL Server platform deployed to Greater China and Asia-Pacific offices. Handled ad hoc requests from Asian accounting departments.
Business Analyst at Arthur Andersen
January 1, 1997 - August 4, 2025
Developed and maintained financial and accounting systems based on SQL Server, deployed across Greater China and Asia-Pacific offices. Completed ad hoc requests from Asian accounting departments.
Analyst-Programmer at ANDERSEN WORLDWIDE
December 31, 1995 - August 4, 2025
Worked within a team on development, testing, deployment, and maintenance of the Andersen Partner Payment System, utilizing Visual Basic front-end and MS SQL Server.
Analyst-Programmer at Andersen Worldwide
January 1, 1995 - August 4, 2025
Developed, tested, deployed, and maintained the Andersen Partner Payment System using Visual Basic and MS SQL Server within a team.

Education

Licence ès Sciences informatiques (BSc Computer Science) at Faculté des Sciences, Université de Genève
January 1, 1989 - August 4, 2025
Baccalauréat International - English Language at Ecole Internationale de Genève, La Châtaigneraie
January 1, 1985 - August 4, 2025
Digital Strategy, Certificant Degree at CREA Geneva
January 1, 2014 - December 31, 2014
Licence ès Sciences informatiques (BSc Computer Science) at Université de Genève
January 1, 1989 - August 4, 2025
Baccalauréat International - English Language at Ecole Internationale de Genève, La Chataigneraie
January 1, 1985 - August 4, 2025

Qualifications

IBM Data Science Professional Certificate
January 1, 2024 - August 4, 2025
IPMA Certificate in English
January 1, 2015 - August 4, 2025
IBM Data Science Professional Certificate
January 1, 2024 - August 4, 2025
IPMA Certificate in English
January 1, 2015 - August 4, 2025
Digital Strategy, CREA Geneva, Certificant Degree
January 1, 2014 - August 4, 2025
Internal Audit Class (ABAWST), Arthur Andersen, Chicago
January 1, 1998 - August 4, 2025

Industry Experience

Financial Services, Professional Services, Media & Entertainment, Software & Internet, Education