I have 22 years of experience in the Creative and Marketing disciplines within the International Financial Services sector. I have headed up the Vitality and Discovery accounts for their brand agency for 15 years, managing marketing workflows, overseeing production, and rolling out all brand touch points from printed material to full product launches. I have worked on brand accounts across four continents, from Ping An in Asia to Vitality Australia and Triple Point Investment in the UK. In 2011, I joined Roering Creative Kin as Studio Manager, where I set up systems and workflows within the design studio and managed all marketing collateral and the launch of Discovery Insure. Later, I was promoted to Group Operations Manager, overseeing project management, business system updates, and workflow efficiencies. I have also run freelance projects and managed complex e-commerce website rollouts integrating custom themes and inventory systems.

Dale Mitchley

I have 22 years of experience in the Creative and Marketing disciplines within the International Financial Services sector. I have headed up the Vitality and Discovery accounts for their brand agency for 15 years, managing marketing workflows, overseeing production, and rolling out all brand touch points from printed material to full product launches. I have worked on brand accounts across four continents, from Ping An in Asia to Vitality Australia and Triple Point Investment in the UK. In 2011, I joined Roering Creative Kin as Studio Manager, where I set up systems and workflows within the design studio and managed all marketing collateral and the launch of Discovery Insure. Later, I was promoted to Group Operations Manager, overseeing project management, business system updates, and workflow efficiencies. I have also run freelance projects and managed complex e-commerce website rollouts integrating custom themes and inventory systems.

Available to hire

I have 22 years of experience in the Creative and Marketing disciplines within the International Financial Services sector. I have headed up the Vitality and Discovery accounts for their brand agency for 15 years, managing marketing workflows, overseeing production, and rolling out all brand touch points from printed material to full product launches. I have worked on brand accounts across four continents, from Ping An in Asia to Vitality Australia and Triple Point Investment in the UK.

In 2011, I joined Roering Creative Kin as Studio Manager, where I set up systems and workflows within the design studio and managed all marketing collateral and the launch of Discovery Insure. Later, I was promoted to Group Operations Manager, overseeing project management, business system updates, and workflow efficiencies. I have also run freelance projects and managed complex e-commerce website rollouts integrating custom themes and inventory systems.

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Experience Level

Expert
Expert
Expert

Language

English
Fluent

Work Experience

Project Manager at Freelance
March 1, 2025 - August 4, 2025
Managed website updates and rollout of 4 Shopify e-commerce sites for US-based clients, integrating custom themes, enabling inventory updates from multiple sources with a combined total of 14,000 SKUs. Built custom pages for parts lookup. Completed project in March 2025.
Freelance Project Manager at Freelance
January 1, 2024 - August 4, 2025
Managed small freelance projects for local and international companies during 2022-2023.
Group Operations Manager at Roering Creative Kin
December 31, 2022 - August 4, 2025
Oversaw project management of all marketing launches including the Discovery Bank portfolio in 2019. Updated business workflows and efficiencies, moved all business systems to hosted servers and transferred the business to Google Business for improved collaboration. Migrated studio working drive to Google with redundant backups both local and cloud-based. Managed company transition to Trello for efficient project tracking and introduced IP telephone system enabling remote hybrid work.
Project / Production Manager at Roering Creative Kin
January 1, 2017 - August 4, 2025
Took over the Production department in 2014 and set up workflow systems bridging design, production, and suppliers. Managed a budget in excess of R30 million, negotiated costs, optimized spending, and met tight deadlines. Project managed multiple launches for Vitality and other Discovery portfolios.
Studio Manager at Roering Creative Kin
January 1, 2014 - August 4, 2025
Joined in 2011 for the second time as Studio Manager heading the design studio, setting up systems and workflows, managing all marketing collateral and the launch of Discovery Insure in 2011. Managed workflow for Pru Health and Pru Protect in partnership with Discovery (later rebranded as Vitality Health and Vitality Life in the UK).
Restaurant Opening Manager
January 1, 2011 - August 4, 2025
Spent two years managing the opening of a new restaurant in Cape Town.
Studio Manager at Global Mouse
January 1, 2009 - August 4, 2025
Managed studio operations from 2006 to 2009.
Technical Design Manager at Fishwicks Printers
January 1, 2006 - August 4, 2025
Managed technical design from 2004 to 2006.

Education

Add your educational history here.

Qualifications

PRINCE2 Foundation Certificate in Project Management
February 1, 2016 - August 4, 2025

Industry Experience

Financial Services, Retail, Software & Internet, Other