I am a creative and results-driven digital marketer with over 3 years of agency-side experience managing and executing content-led and paid campaigns across platforms like Instagram, Facebook, LinkedIn, and TikTok. I specialize in planning content calendars, briefing creatives, analyzing performance metrics, and engaging online communities. With hands-on experience using Meta Ads Manager and Google Ads, I have a working knowledge of influencer partnerships, audience targeting, and trend-led content strategies. Highly collaborative and detail-oriented, I am passionate about driving brand engagement and staying ahead of platform trends.

Kavisha Dudeja

I am a creative and results-driven digital marketer with over 3 years of agency-side experience managing and executing content-led and paid campaigns across platforms like Instagram, Facebook, LinkedIn, and TikTok. I specialize in planning content calendars, briefing creatives, analyzing performance metrics, and engaging online communities. With hands-on experience using Meta Ads Manager and Google Ads, I have a working knowledge of influencer partnerships, audience targeting, and trend-led content strategies. Highly collaborative and detail-oriented, I am passionate about driving brand engagement and staying ahead of platform trends.

Available to hire

I am a creative and results-driven digital marketer with over 3 years of agency-side experience managing and executing content-led and paid campaigns across platforms like Instagram, Facebook, LinkedIn, and TikTok. I specialize in planning content calendars, briefing creatives, analyzing performance metrics, and engaging online communities.

With hands-on experience using Meta Ads Manager and Google Ads, I have a working knowledge of influencer partnerships, audience targeting, and trend-led content strategies. Highly collaborative and detail-oriented, I am passionate about driving brand engagement and staying ahead of platform trends.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Media Planner at Madison World
July 31, 2024 - August 4, 2025
Managed full-funnel paid social and Google Ads campaigns for global and national brands, driving scalable lead generation and performance across platforms. Led performance marketing efforts managing INR 1.5 Cr+ monthly budgets achieving a 36% revenue uplift and over 25% reduction in Cost Per Order through strategic audience targeting, funnel optimization, and media planning. Increased customer lifetime value and order frequency with full-funnel re-engagement and retention campaigns. Executed influencer campaigns reaching 31M+ users, boosted brand engagement, collaborated with media and creative agencies, and designed CRM-driven engagement journeys using advanced audience segmentation. Produced detailed KPI reports and co-led Quarterly Business Reviews presenting actionable insights to CMOs.
Media Planner at Madison World
July 31, 2024 - August 4, 2025
Managed portfolios for clients including McDonald's India (West & South), Ilem Japan, and Oberoi Realty, driving B2B and B2C marketing strategies. Led multi-platform performance marketing efforts managing budgets over INR 1.5 Cr monthly, achieving 36% revenue uplift and over 25% reduction in Cost Per Order through strategic media planning and targeting. Increased Customer Lifetime Value and order frequency via re-engagement campaigns, executed influencer campaigns with reach over 31 million, co-led Quarterly Business Reviews with CMOs, and implemented AI-driven tactics reducing fraudulent orders by 50%. Created pitch decks, automated reporting systems, and media plans contributing to client acquisitions.
Social Media Executive at Prime Steakhouse & O'Dwyers, Ireland
March 1, 2024 - Present
Developed and executed localized content strategies, resulting in over 3,000 organic followers and a 49% increase in engagement in under two months. Managed the full content calendar and community engagement across Instagram and Facebook including influencer collaborations and event coverage. Produced visually engaging reels, stories, and window screen visuals using Canva and CapCut. Delivered monthly performance reports and collaborated with management to refine strategy.
Freelance Digital Marketing Consultant at Prime Steakhouse & O'Dwyers, Ireland
March 1, 2024 - Present
Developed and executed comprehensive digital strategies resulting in over 3,000 new organic followers and a 49% increase in engagement within eight weeks. Created and managed content calendars, conducted monthly performance reviews, and produced engaging content that showcased the brand personality. Collaborated with restaurant management to align digital initiatives with business objectives, driving measurable growth and customer engagement.
Marketing Intern at Reliance Entertainment Studios
October 31, 2022 - August 4, 2025
Supported digital and social media campaigns for films like Vikram Vedha and Code Name Tiranga. Executed brand tie-ups with Zomato, Uber, and Google, optimizing campaign visibility. Collaborated with creative and digital teams to align partner messaging across platforms.
Marketing Intern at Reliance Entertainment Studios
October 31, 2022 - August 4, 2025
Supported digital and social media campaigns for films such as Vikram Vedha and Code Name Tiranga. Executed brand tie-ups with Zomato, Uber, and Google increasing campaign visibility. Collaborated with creative and digital teams to align partner messaging across platforms.
Opt-in Marketing Intern at GetMyUni
March 31, 2022 - August 4, 2025
Planned and optimized SMS marketing campaigns, improving click-through rates. Conducted weekly digital marketing learning sessions for team development and aided in segmentation strategies to boost opt-in conversion rates.
Brand Digital Marketing Intern at Growider Media
March 31, 2022 - August 4, 2025
Managed content calendars, creatives, and reports to grow social media engagement. Optimized Google and Meta ads and analyzed buyer behavior using Microsoft Clarity. Secured brand partnerships with instant delivery platforms.
Opt-in Marketing Intern at GetMyUni
March 31, 2022 - August 4, 2025
Planned and optimized SMS marketing campaigns improving click-through rates. Conducted weekly digital marketing sessions for team development and aided segmentation strategies to boost opt-in conversions.
Brand Digital Marketing Intern at Growider Media
March 31, 2022 - August 4, 2025
Managed content calendars, creatives, and reports to enhance social media engagement. Optimized Google and Meta ads and analyzed buyer behavior using Microsoft Clarity. Secured brand partnerships with instant delivery platforms.

Education

MSc Digital Marketing & Analytics at Dublin Business School
January 1, 2024 - December 31, 2025
Bachelor of Mass Media and Communication Studies at The University of Mumbai | Usha Pravin Gandhi
January 1, 2019 - December 31, 2022
MSc Digital Marketing & Analytics at Dublin Business School
January 1, 2024 - December 31, 2025
Bachelor of Mass Media and Communication Studies at The University of Mumbai | Usha Pravin Gandhi
January 1, 2019 - December 31, 2022

Qualifications

Google Skillshop: AI-Powered Performance Marketing
January 11, 2030 - August 4, 2025
Google Skillshop: GA4
January 11, 2030 - August 4, 2025
Google Skillshop: App Campaigns
January 11, 2030 - August 4, 2025
Google Skillshop: DV360
January 11, 2030 - August 4, 2025
Google Skillshop: Search360
January 11, 2030 - August 4, 2025
Google Skillshop: Looker Studio
January 11, 2030 - August 4, 2025
Udemy: Tableau
January 11, 2030 - August 4, 2025
Google Skillshop: AI-Powered Performance Marketing, GA4, App Campaigns, DV360, Search360, Looker Studio
January 11, 2030 - August 4, 2025
Udemy: Tableau
January 11, 2030 - August 4, 2025

Industry Experience

Media & Entertainment, Retail, Real Estate & Construction, Travel & Hospitality, Professional Services, Software & Internet