I'm Marina Pavlovic, a London-based marketing and brand strategist with over a decade of experience shaping B2B and B2C growth for global accounts. I lead end-to-end marketing transformations, from brand positioning and go-to-market strategy to multi-channel campaign delivery, working with clients including Apple, IKEA, Adidas, Sanofi and Diageo. I specialise in integrated campaigns, AI-enabled strategies, and cross-functional collaboration to balance brand storytelling with measurable business impact. I thrive on building trusted partnerships with senior leaders and founders to drive sustainable growth and profitability.…

Marina Pavlovic

I'm Marina Pavlovic, a London-based marketing and brand strategist with over a decade of experience shaping B2B and B2C growth for global accounts. I lead end-to-end marketing transformations, from brand positioning and go-to-market strategy to multi-channel campaign delivery, working with clients including Apple, IKEA, Adidas, Sanofi and Diageo. I specialise in integrated campaigns, AI-enabled strategies, and cross-functional collaboration to balance brand storytelling with measurable business impact. I thrive on building trusted partnerships with senior leaders and founders to drive sustainable growth and profitability.…

Available to hire

I’m Marina Pavlovic, a London-based marketing and brand strategist with over a decade of experience shaping B2B and B2C growth for global accounts. I lead end-to-end marketing transformations, from brand positioning and go-to-market strategy to multi-channel campaign delivery, working with clients including Apple, IKEA, Adidas, Sanofi and Diageo. I specialise in integrated campaigns, AI-enabled strategies, and cross-functional collaboration to balance brand storytelling with measurable business impact. I thrive on building trusted partnerships with senior leaders and founders to drive sustainable growth and profitability.

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Skills

Experience Level

Language

Serbian
Fluent
French
Intermediate
Italian
Intermediate
English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Marketing & Brand Strategist at We Are PF
March 1, 2025 - September 29, 2025
UK Marketing & Brand Strategist responsible for managing the full marketing lifecycle for 16+ SME clients, spanning brand positioning, lead nurture, and multi-channel rollout. Advised SMEs on digital-first campaigns, collaborating with cross-functional teams to ensure coherent brand stories and commercial impact. Built trusted client partnerships, led cross-channel activation, and balanced brand storytelling with practical, revenue-focused outcomes, achieving high client satisfaction and ROI.
Marketing & Brand Strategist at We Are PF
March 1, 2025 - September 29, 2025
Developing B2B profitable marketing campaigns for 16+ SMEs, spanning brand positioning, lead nurturing, and multi-channel rollout; improving digital visibility and customer journeys; advising on digital-first campaigns; testing content across SEO, PPC, social, partnerships, email, and events; optimizing engagement and conversion; collaborating with cross-functional teams to define and execute profitable marketing lifecycles.
Marketing Project Manager at We are PF
March 1, 2025 - August 4, 2025
Guided 16 small and mid-sized businesses through digital marketing transformation with structured planning and data-driven insights. Delivered integrated campaigns managing timelines, team coordination, and execution through work management systems (Monday, Slack, Google Workspace, Jira). Owned campaign budgets and financial tracking including cost plans, invoicing, and PO processes, ensuring profitability and operational clarity across all accounts. Achieved 90% client satisfaction by fostering long-term trust and guiding clients through marketing decisions using structured planning, honest feedback, and coaching-led communication. Initiated internal AI literacy by training team members on prompt design and AI tools to improve content workflows and creative thinking.
Marketing Project Manager at We Are PF
March 1, 2025 - August 4, 2025
Guided 16 small and mid-sized businesses through digital marketing transformation with structured planning and data-driven insights. Delivered integrated campaigns managing timelines, team coordination, and execution through work management systems like Monday, Slack, Google Workspace, and Jira. Owned campaign budgets and financial tracking including cost plans, invoicing, and purchase order processes ensuring profitability and operational clarity. Achieved 90% client satisfaction by fostering long-term trust, guiding clients with structured planning, honest feedback and coaching-led communication. Initiated internal AI literacy by training team members on prompt design and AI tools to improve content workflows and creative thinking.
Principal Advisor Brand Reputation at Rio Tinto
April 1, 2024 - September 29, 2025
Led brand and communications strategy for a high-stakes joint venture launch, crafting narratives to support trust and transparency. Advised senior leadership and government stakeholders, strengthening trust and alignment across corporate, public, and regulatory audiences. Developed content strategies based on audience insights and competitor research, aligned with the global brand framework. Created brand strategy and creative narratives for a minerals-sector product, focusing on value, purpose, and customer journey; secured a $60k marketing budget. Managed relationships with external PR, events and creative agencies to deliver programs that reinforced reputation and cultural acceptance.
Principal Advisor Brand Reputation at Rio Tinto
April 1, 2024 - September 29, 2025
Led brand and communications strategy for a high-stakes joint venture launch; advised senior leadership and government stakeholders; strengthened trust and alignment across corporate, public, and regulatory audiences; developed content strategies based on audience insights and competitor research; aligned with global brand guidelines; crafted narratives for value, purpose, and customer journeys; secured a $60k marketing budget and coordinated external PR and agencies to deliver programs that reinforce reputation.
Principal Advisor Brand Reputation at Rio Tinto
March 1, 2024 - August 4, 2025
Led brand and stakeholder strategy for the European minerals group with risk mitigation focus, especially relating to local public acceptance during joint venture brand rollout. Developed brand and product messaging strategies based on audience insights and competitor research to support long-term trust and stakeholder alignment. Produced reports on external sentiment, audience response, and campaign performance to support executive decisions. Managed $60k+ campaign budgets and partnership coordination with full accountability for planning, approvals, and reporting across marketing activity. Orchestrated internal change management ensuring successful adoption of new workflow management platforms (Adobe Workfront) as part of a workflow digitisation and automation strategy.
Principal Advisor Brand Reputation at Rio Tinto
March 1, 2024 - August 4, 2025
Led brand and stakeholder strategy for the European minerals group with risk mitigation focus, particularly regarding local public acceptance during JV brand rollout. Developed brand and product messaging strategies based on audience insights and competitor research to support long-term trust and stakeholder alignment. Produced reports on external sentiment, audience response, and campaign performance to support executive decisions. Managed $60k+ campaign budgets and partnership coordination with accountability for planning, approvals, and reporting. Orchestrated internal change management ensuring successful adoption of new workflow management platforms (Adobe Workfront) as part of workflow digitisation and automation strategy.
Independent Consultant – Marketing & Brand Strategy/Project Lead at Self Employed
January 1, 2024 - Present
Partnering with SME businesses and startups on digital transformation, brand positioning, marketing transformation, project planning, and execution. Leading cross-functional coordination and public-private dialogue across clients in the UK and Serbia, applying results-based delivery frameworks. Supporting clients with onboarding and integration of marketing automation and SaaS platforms (e.g., CRM, analytics, workflow tools), aligning systems with business goals. Educating SMEs on integrating LLM tools for enhanced customer engagement and operational efficiency. Managing project timelines, scopes, and resourcing using tools like Notion, Trello, Monday, and ClickUp.
Independent Consultant – Marketing & Brand Strategy/ Project Lead at Independent Consultant
January 1, 2024 - Present
Partnering with SME businesses and startups focusing on digital transformation, brand positioning, marketing transformation, project planning, and execution. Leading cross-functional coordination and public-private dialogue for clients in the UK and Serbia, implementing results-based delivery frameworks. Supporting client onboarding and integration of marketing automation and SaaS platforms such as CRM, analytics, and workflow tools. Educating SMEs on integrating LLM tools for enhanced customer engagement and operational efficiency. Managing project timelines, scopes, and resourcing using tools like Notion, Trello, Monday, and ClickUp.
Agency Client Leadership at OMD Intl, Carat, Hearts & Science, Dentsu (B2B, Global)
March 1, 2023 - September 29, 2025
Led day-to-day client leadership across multiple agencies, translating business objectives into integrated media strategies, developing briefs and campaign narratives, and coordinating cross-functional teams. Owned client relationships for high-profile accounts including Apple, IKEA, Adidas, Sanofi and Diageo, driving campaign planning, activation, and measurable ROI across global markets.
Agency Client Leadership at OMD, Carat, Hearts & Science, Dentsu (Global, B2B)
March 1, 2023 - September 29, 2025
Partnered with senior stakeholders to translate business objectives into integrated media strategies; developed briefs and campaign narratives balancing brand storytelling with measurable ROI; owned day-to-day client leadership for Apple, Ikea, Adidas, Sanofi and Diageo; campaign planning and activation, stakeholder coordination, and project management; worked across the UK, EMEA, and global markets, adapting strategies to local nuances while maintaining global coherence; responsible for commercial profitability, forecasting, and supporting new business pitches; built trusted client partnerships and led cross-functional teams to deliver impactful marketing programs.
Account Management - Marketing Agencies at OMD Int / OMG / Dentsu
March 1, 2023 - August 4, 2025
Planned and managed multi-channel marketing operations (SEO, email, paid media) for leading brands like IKEA, Audible, and Apple from campaign planning to hitting business KPIs. Led marketing and delivery operations across digital projects for global brands including campaign planning & activation, stakeholder coordination, and process improvement. Delivered results-driven marketing across full product lifecycles for Sanofi and Audible with a focus on lead generation, performance optimisation, and ROI tracking. Mentored junior colleagues across accounts to build operational confidence and project ownership.
Account Management at Marketing Agencies - OMD Int/OMG/Dentsu
March 1, 2023 - August 4, 2025
Planned and managed multi-channel marketing operations (SEO, email, paid media) for leading brands including IKEA, Audible, and Apple from campaign planning to achieving business KPIs.

Education

BA English Studies and Media at University of Brighton
June 1, 2010 - August 4, 2025
MA Political Communications at Goldsmiths University
October 1, 2011 - August 4, 2025
BA in English Studies and Media at University of Brighton
January 1, 2006 - June 1, 2010
MA in Political Communications at Goldsmiths University
October 1, 2010 - October 1, 2011
BA in English Studies and Media at University of Brighton
January 1, 2006 - June 1, 2010
MA in Political Communications at Goldsmiths, University of London
October 1, 2011 - September 29, 2025
BA in English Studies and Media at University of Brighton
January 11, 2030 - September 29, 2025
MA in Political Communications at Goldsmiths University
January 11, 2030 - September 29, 2025

Qualifications

The Business of AI: Strategy for Leaders
January 11, 2030 - August 4, 2025
Prompt Engineering for LLMs, Coursera
January 11, 2030 - August 4, 2025
Hootsuite Platform Certificate
January 11, 2030 - August 4, 2025
PRINCE2 Agile Foundation
January 11, 2030 - August 4, 2025
ICF Coaching Coaching for Leadership
November 30, 0002 - August 4, 2025
Hootsuite Platform Certificate
January 1, 2021 - September 29, 2025
PRINCE2 Agile Foundation
January 1, 2022 - September 29, 2025
Prompt Engineering for LLMs
January 1, 2024 - September 29, 2025
PRINCE2 Agile Foundation
January 11, 2030 - September 29, 2025
PRINCE2
January 11, 2030 - September 29, 2025
Prompt Engineering for LLMs
January 11, 2030 - September 29, 2025
Hootsuite Platform Certificate
January 11, 2030 - September 29, 2025
The Business of AI: Strategy for Leaders
January 11, 2030 - September 29, 2025
Coaching for Leaders, ICF Coaching
January 11, 2030 - September 29, 2025

Industry Experience

Government, Non-Profit Organization, Professional Services, Media & Entertainment, Software & Internet, Financial Services, Retail, Manufacturing, Education

Skills

Experience Level