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I am a seasoned Performance Marketing Manager with a strong track record of driving results through data-driven digital strategies. I specialize in aligning marketing initiatives with business objectives to deliver measurable commercial impact across complex buyer journeys. With a deep focus on customer insight and performance marketing, I have successfully led the development and execution of campaigns that generate high-quality leads, accelerate sales cycles, and enhance client engagement. My hands-on experience spans key B2B sectors including Healthcare, Financial Services, Energy, and Retail, working across the full business lifecycle. I have worked in pure startup environments as well as top tier unicorns. I bring a strategic yet pragmatic approach to marketing, consistently delivering initiatives that support revenue growth, strengthen brand positioning, and improve the end-to-end customer experience.…I am a seasoned Performance Marketing Manager with a strong track record of driving results through data-driven digital strategies. I specialize in aligning marketing initiatives with business objectives to deliver measurable commercial impact across complex buyer journeys. With a deep focus on customer insight and performance marketing, I have successfully led the development and execution of campaigns that generate high-quality leads, accelerate sales cycles, and enhance client engagement. My hands-on experience spans key B2B sectors including Healthcare, Financial Services, Energy, and Retail, working across the full business lifecycle. I have worked in pure startup environments as well as top tier unicorns. I bring a strategic yet pragmatic approach to marketing, consistently delivering initiatives that support revenue growth, strengthen brand positioning, and improve the end-to-end customer experience.

Luke White

Marketing Strategist, Growth Marketer, Digital Marketer, +3

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I am a seasoned Performance Marketing Manager with a strong track record of driving results through data-driven digital strategies. I specialize in aligning marketing initiatives with business objectives to deliver measurable commercial impact across complex buyer journeys. With a deep focus on customer insight and performance marketing, I have successfully led the development and execution of campaigns that generate high-quality leads, accelerate sales cycles, and enhance client engagement. My hands-on experience spans key B2B sectors including Healthcare, Financial Services, Energy, and Retail, working across the full business lifecycle. I have worked in pure startup environments as well as top tier unicorns. I bring a strategic yet pragmatic approach to marketing, consistently delivering initiatives that support revenue growth, strengthen brand positioning, and improve the end-to-end customer experience.…I am a seasoned Performance Marketing Manager with a strong track record of driving results through data-driven digital strategies. I specialize in aligning marketing initiatives with business objectives to deliver measurable commercial impact across complex buyer journeys. With a deep focus on customer insight and performance marketing, I have successfully led the development and execution of campaigns that generate high-quality leads, accelerate sales cycles, and enhance client engagement. My hands-on experience spans key B2B sectors including Healthcare, Financial Services, Energy, and Retail, working across the full business lifecycle. I have worked in pure startup environments as well as top tier unicorns. I bring a strategic yet pragmatic approach to marketing, consistently delivering initiatives that support revenue growth, strengthen brand positioning, and improve the end-to-end customer experience.

Available to hire

I am a seasoned Performance Marketing Manager with a strong track record of driving results through data-driven digital strategies. I specialize in aligning marketing initiatives with business objectives to deliver measurable commercial impact across complex buyer journeys.

With a deep focus on customer insight and performance marketing, I have successfully led the development and execution of campaigns that generate high-quality leads, accelerate sales cycles, and enhance client engagement. My hands-on experience spans key B2B sectors including Healthcare, Financial Services, Energy, and Retail, working across the full business lifecycle. I have worked in pure startup environments as well as top tier unicorns. I bring a strategic yet pragmatic approach to marketing, consistently delivering initiatives that support revenue growth, strengthen brand positioning, and improve the end-to-end customer experience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

French

Advanced

Dutch

Intermediate

Work Experience

Digital Marketing Manager at Firely

January 1, 2024 - Present

Responsible for all customer-facing global marketing functions including paid and non-paid marketing channels, marketing automation and email marketing, content marketing, SEO, conversion optimisation, and video advertising. Firely is a global IT company focusing on healthcare interoperability and data integration for patients, payers, and healthcare delivery chain stakeholders.

Growth Marketing Manager at E2

January 1, 2024 - August 4, 2025

Oversaw the marketing team and all global paid and non-paid marketing channels including marketing automation, email marketing, content marketing, and SEO. Focused on building out the digital marketing function and increasing demand generation for an online education startup focused on high-stakes English test preparation. This was a fully remote role.

Growth Marketing Director, Vend at Lightspeed POS

January 1, 2023 - August 4, 2025

Managed the global marketing function for the Vend business unit with an annual budget of $4M. Responsibilities included ownership of above-the-line marketing assets, all paid and non-paid channels, marketing automation, content and video marketing, and team management. Successfully navigated Covid-19 and acquisition challenges to deliver key initiatives and business value.

Commercial Manager at Private Media

January 1, 2019 - August 4, 2025

Helped identify and implement new commercial models, played a hands-on role in increasing commercial revenue particularly for SmartCompany.com.au by introducing new commercial partners and expanding business capabilities at Australia's leading independent digital media company.

Head of Digital at Momentum Energy

January 1, 2018 - August 4, 2025

Led the digital function within the Momentum Sales and Marketing team focusing on digital transformation, eCommerce growth, and customer experience improvements. Achievements include growing eCommerce sales from 1% to over 15%, building a high performing blended team, managing Salesforce-based backend rebuild, initiating customer-led design practices, embedding agile methodology, and delivering several UX and analytics improvements in a highly competitive energy retail market.

Digital Marketing Manager at UniSuper

January 1, 2014 - August 4, 2025

Oversaw major digital transformation projects focused on enhancing customer experience and end-to-end digital strategy. Led the rebuild of UniSuper’s digital channels, implementation of agile practices, email marketing strategy scaling sends from 50,000 to over 3 million annually, content strategy, and UX optimization. Managed digital assets including customer portals and complex financial calculators while increasing member retention notably.

Digital Manager / Business Manager at CarService.com.au

January 1, 2011 - August 4, 2025

Led digital strategy and operations from early-stage startup to high growth, including improving visitor experience, dramatically increasing traffic, conversion and leads by over 600%, managing online and offline marketing campaigns, SEM and SEO, developing new service lines and revenue streams, implementing personalised email strategies, microsites, and a car service centre search engine underpinned by a complex algorithm enhancing conversion and customer experience.

Performance Marketing Manager at Firely

January 1, 2024 - Present

Oversees all customer-facing global B2B marketing functions with a focus on pivoting the customer base to NoAM. Manages paid and non-paid channels, marketing automation/email marketing, content marketing, SEO, conversion optimization, and video advertising. Exceeded targets with YoY growth of 47%.

Growth Marketing Director at Lightspeed

January 1, 2019 - January 1, 2023

Led global B2B marketing for the Vend business unit with a $4M annual budget. Increased quality and quantity of monthly marketing leads. Owned above-the-line assets, all paid and non-paid marketing channels, marketing automation (email/Outreach sequences), content marketing, video marketing and production, and managed a team. Successfully navigated Covid-19 and the Vend acquisition to deliver value.

Commercial Manager at Private Media

January 1, 2018 - January 1, 2019

Identified and implemented new commercial models; played a hands-on role in increasing commercial revenue for SmartCompany.com.au by introducing new partners and expanding business capabilities.

Head of Digital at Momentum Energy

January 1, 2014 - January 1, 2018

Led the evolution of Momentum’s Digital function, rebuilt eCommerce from 1% to over 20% of sales, built a high-performing team, managed backend systems transformation onto Salesforce, initiated customer lead design practices, and focused on customer experience and digital analytics.

Digital Marketing Manager at UniSuper

January 1, 2011 - January 1, 2014

Defined and implemented end-to-end digital strategy, introduced Agile practices, rebuilt digital channels (CMS Sitecore), increased email marketing from 50,000 to over 3 million sends per year, delivered content strategy and UX improvements, and supported large-scale member engagement initiatives.

Digital Manager at CarService.com.au

January 1, 2009 - January 1, 2011

Startup-focused leadership driving visitor experience improvements, increasing leads by 600%, boosting conversion from 2% to 10%, and delivering growth through SEM/SEO, microsites, and a custom app.