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I’m a digital marketing and content strategy professional with over a decade of experience helping brands grow through data-driven campaigns, social media engagement, and AI-powered content creation. My work spans B2B and B2C sectors, with a focus on digital transformation, lead generation, and CRM automation. Most recently, I’ve led marketing and business development at Blent NextGen Solutions, where I created AI-enhanced content, managed partner onboarding flows, and increased lead conversions through behavioral automation. Prior to that, I managed digital campaigns and lifecycle marketing at Haneefah International Limited, focusing on product promotions, performance tracking, and cross-channel messaging. I’ve also overseen digital projects at MRT Net Solutions, delivering CRM integration and marketing automation for software clients. I hold an MSc in Management from Middlesex University, London, and a BBA from SMC University, Switzerland. I’ve completed certifications in digital marketing, software product management, and AI content tools—equipping me with both strategic and technical expertise to lead in today’s evolving digital landscape. I’m passionate about innovation, collaboration, and helping businesses use technology to reach and resonate with their audiences.…I’m a digital marketing and content strategy professional with over a decade of experience helping brands grow through data-driven campaigns, social media engagement, and AI-powered content creation. My work spans B2B and B2C sectors, with a focus on digital transformation, lead generation, and CRM automation. Most recently, I’ve led marketing and business development at Blent NextGen Solutions, where I created AI-enhanced content, managed partner onboarding flows, and increased lead conversions through behavioral automation. Prior to that, I managed digital campaigns and lifecycle marketing at Haneefah International Limited, focusing on product promotions, performance tracking, and cross-channel messaging. I’ve also overseen digital projects at MRT Net Solutions, delivering CRM integration and marketing automation for software clients. I hold an MSc in Management from Middlesex University, London, and a BBA from SMC University, Switzerland. I’ve completed certifications in digital marketing, software product management, and AI content tools—equipping me with both strategic and technical expertise to lead in today’s evolving digital landscape. I’m passionate about innovation, collaboration, and helping businesses use technology to reach and resonate with their audiences.

Samaila kelo

Digital Marketer, Growth Marketer, Content Designer, +2

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I’m a digital marketing and content strategy professional with over a decade of experience helping brands grow through data-driven campaigns, social media engagement, and AI-powered content creation. My work spans B2B and B2C sectors, with a focus on digital transformation, lead generation, and CRM automation. Most recently, I’ve led marketing and business development at Blent NextGen Solutions, where I created AI-enhanced content, managed partner onboarding flows, and increased lead conversions through behavioral automation. Prior to that, I managed digital campaigns and lifecycle marketing at Haneefah International Limited, focusing on product promotions, performance tracking, and cross-channel messaging. I’ve also overseen digital projects at MRT Net Solutions, delivering CRM integration and marketing automation for software clients. I hold an MSc in Management from Middlesex University, London, and a BBA from SMC University, Switzerland. I’ve completed certifications in digital marketing, software product management, and AI content tools—equipping me with both strategic and technical expertise to lead in today’s evolving digital landscape. I’m passionate about innovation, collaboration, and helping businesses use technology to reach and resonate with their audiences.…I’m a digital marketing and content strategy professional with over a decade of experience helping brands grow through data-driven campaigns, social media engagement, and AI-powered content creation. My work spans B2B and B2C sectors, with a focus on digital transformation, lead generation, and CRM automation. Most recently, I’ve led marketing and business development at Blent NextGen Solutions, where I created AI-enhanced content, managed partner onboarding flows, and increased lead conversions through behavioral automation. Prior to that, I managed digital campaigns and lifecycle marketing at Haneefah International Limited, focusing on product promotions, performance tracking, and cross-channel messaging. I’ve also overseen digital projects at MRT Net Solutions, delivering CRM integration and marketing automation for software clients. I hold an MSc in Management from Middlesex University, London, and a BBA from SMC University, Switzerland. I’ve completed certifications in digital marketing, software product management, and AI content tools—equipping me with both strategic and technical expertise to lead in today’s evolving digital landscape. I’m passionate about innovation, collaboration, and helping businesses use technology to reach and resonate with their audiences.

Available to hire

I’m a digital marketing and content strategy professional with over a decade of experience helping brands grow through data-driven campaigns, social media engagement, and AI-powered content creation. My work spans B2B and B2C sectors, with a focus on digital transformation, lead generation, and CRM automation.

Most recently, I’ve led marketing and business development at Blent NextGen Solutions, where I created AI-enhanced content, managed partner onboarding flows, and increased lead conversions through behavioral automation. Prior to that, I managed digital campaigns and lifecycle marketing at Haneefah International Limited, focusing on product promotions, performance tracking, and cross-channel messaging. I’ve also overseen digital projects at MRT Net Solutions, delivering CRM integration and marketing automation for software clients.

I hold an MSc in Management from Middlesex University, London, and a BBA from SMC University, Switzerland. I’ve completed certifications in digital marketing, software product management, and AI content tools—equipping me with both strategic and technical expertise to lead in today’s evolving digital landscape.

I’m passionate about innovation, collaboration, and helping businesses use technology to reach and resonate with their audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing & Business Development Lead at BlentNexus

May 17, 2019 - Present

At BlentNexus, I managed CRM automation and lifecycle workflows across B2B and B2C client portfolios. I created AI-enhanced branded content from raw video, developed and scheduled targeted social media campaigns on platforms like TikTok, Instagram, and LinkedIn, and produced co-branded marketing assets for partner onboarding. My data-driven approach to customer journeys and behavior-based workflows led to a 30% increase in lead conversions.

Digital Marketing & IT Manager at haneefah International Limited

October 8, 2011 - Present

At Haneefah International Limited, I led digital marketing and IT support efforts, focusing on campaign execution, content design, and performance tracking. I edited visual content for product promotions, managed campaign assets and calendars, and used tools like GA4 and CRM platforms to generate performance reports. I also ensured brand consistency across digital channels and supported customer engagement through optimized messaging and lifecycle email flows.