Samuel Garni
I am Samuel Garni, a passionate Growth and Stack professional with extensive experience in acquisition, automation, and growth management.
About
I am Samuel Garni, a passionate Growth and Stack professional with extensive experience in acquisition, automation, and growth management. Based in Lille, France, I have built and executed acquisition and retention strategies, managed marketing budgets, and coached junior team members to optimize marketing efforts. My focus has been on leveraging automation tools, data scraping techniques, and growth hacking principles to drive customer growth and improve business outcomes.
With a background in digital marketing and innovation, combined with hands-on experience at various SaaS companies and freelancing roles, I excel in cross-functional collaboration and managing marketing campaigns across multiple channels. I am always eager to help companies grow by optimizing conversion funnels and developing innovative marketing strategies that deliver measurable results.
- 6 years' experience
- Joined August 2025
Industry experience
- Software & Internet
- Professional Services
Work experience· 5 roles
Structured the Growth, Sales, and Marketing departments serving over 10 European B2B and B2C customers. Optimized conversion funnels, managed acquisition budgets, and led both short- and long-term growth strategies. Delivered coaching and training to junior staff, working on all marketing topics including nurturing, activation, and referral strategies. Successfully maintained low CAC with a €4.6M pipeline.
Managed a telemarketing unit within a group of specialized IT companies in cybersecurity and cloud. Delivered quarterly reports to CEOs of subsidiaries. Led six subsidiaries' lead generation teams, optimized conversion funnels, managed acquisition budgets, and mentored a trainee. Responsible for customer meetings and cross-functional collaboration.
Led SaaS product growth efforts to accelerate e-commerce site loading speed and empower SEO teams. Built and executed acquisition strategies including lead generation, demand generation, and lead magnets. Collaborated cross-functionally with product and sales teams. Managed advertising campaigns including Meta and LinkedIn. Oversaw marketing budget and stack optimization while automating time-consuming processes. Organized customer meetings and coached a trainee.
Education
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