Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a data-driven marketing professional with experience in launching digital products and connecting them to the right audience. I specialize in go-to-market strategy, market research, and crafting messaging that drives demand. I am skilled in using analytics tools to inform decisions and deliver strategies that accelerate product growth and adoption. Throughout my career, I have collaborated with global media teams to align media strategies with brand-building initiatives and streamlined media planning processes to deliver projects on time and within scope. I have leveraged AI tools to streamline marketing activities and drive innovative campaign strategies, empowering teams with training sessions to adopt cutting-edge technologies.…I am a data-driven marketing professional with experience in launching digital products and connecting them to the right audience. I specialize in go-to-market strategy, market research, and crafting messaging that drives demand. I am skilled in using analytics tools to inform decisions and deliver strategies that accelerate product growth and adoption. Throughout my career, I have collaborated with global media teams to align media strategies with brand-building initiatives and streamlined media planning processes to deliver projects on time and within scope. I have leveraged AI tools to streamline marketing activities and drive innovative campaign strategies, empowering teams with training sessions to adopt cutting-edge technologies.

Taniya Verma

Marketing Strategist, Assistant Producer, Project Manager, +1





I am a data-driven marketing professional with experience in launching digital products and connecting them to the right audience. I specialize in go-to-market strategy, market research, and crafting messaging that drives demand. I am skilled in using analytics tools to inform decisions and deliver strategies that accelerate product growth and adoption. Throughout my career, I have collaborated with global media teams to align media strategies with brand-building initiatives and streamlined media planning processes to deliver projects on time and within scope. I have leveraged AI tools to streamline marketing activities and drive innovative campaign strategies, empowering teams with training sessions to adopt cutting-edge technologies.…I am a data-driven marketing professional with experience in launching digital products and connecting them to the right audience. I specialize in go-to-market strategy, market research, and crafting messaging that drives demand. I am skilled in using analytics tools to inform decisions and deliver strategies that accelerate product growth and adoption. Throughout my career, I have collaborated with global media teams to align media strategies with brand-building initiatives and streamlined media planning processes to deliver projects on time and within scope. I have leveraged AI tools to streamline marketing activities and drive innovative campaign strategies, empowering teams with training sessions to adopt cutting-edge technologies.

Available to hire

I am a data-driven marketing professional with experience in launching digital products and connecting them to the right audience. I specialize in go-to-market strategy, market research, and crafting messaging that drives demand. I am skilled in using analytics tools to inform decisions and deliver strategies that accelerate product growth and adoption.

Throughout my career, I have collaborated with global media teams to align media strategies with brand-building initiatives and streamlined media planning processes to deliver projects on time and within scope. I have leveraged AI tools to streamline marketing activities and drive innovative campaign strategies, empowering teams with training sessions to adopt cutting-edge technologies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

German

Intermediate

Work Experience

Marketing & Operations Working Student at SAP SE

March 1, 2025 - August 4, 2025

Drove stakeholder alignment by developing Go-to-Market assets and enablement content ensuring consistent messaging and improved positioning. Sharpened targeting and campaign execution by creating product summaries, user personas, and content calendars to drive relevant audience engagement. Expanded market reach by co-developing messaging with industry leaders for SAP Sustainability Campaign 2023, boosting visibility and impact. Managed a 2,500-member LinkedIn community leveraging insights to drive product efficiency and customer advocacy. Optimized marketing performance through KPI analysis, campaign automation, and CRM integration to improve lead management and conversion rates. Delivered Gen AI training and revamped digital assets (blogs, newsletters, videos), enhancing content effectiveness and reach.

Associate Product Specialist at Trans Neuron Technologies, India

December 1, 2023 - August 4, 2025

Managed end-to-end product lifecycle, ensuring data-driven and customer-centric feature enhancements and identified opportunities for differentiation. Developed a structured A/B testing framework, leading to a significant increase in feature adoption. Assisted in creation of product-focused blog articles and landing pages using WordPress.

Social Media Marketing Specialist at TUM Carbon Removal Initiative, Germany

January 1, 2020 - August 4, 2025

Orchestrated and optimized social media campaigns on LinkedIn and Instagram using analytical tools. Implemented comprehensive social media strategies and created posts to enhance brand visibility and engagement.

Software Engineer at Zirkel Technologies GmbH, India

June 1, 2025 - Present

Collaborated with stakeholders to define requirements and designed UI experiences using Angular, HTML, and CSS. Defined product success criteria, improved brand positioning, and supported creation of information architecture. Worked closely with cross-functional teams to prioritize backlogs and track project timelines.

Marketing & Operations Working Student at SAP SE, Germany

December 1, 2023 - Present

Drove stakeholder alignment by developing Go-to-Market assets and enablement content, ensuring consistent messaging and improved positioning. Sharpened targeting and campaign execution by creating product summaries, user personas, and content calendars to drive relevant audience engagement. Expanded market reach by co-developing messaging with industry leaders for the SAP Sustainability Campaign 2023, boosting visibility and impact. Managed a 2,500-member LinkedIn community leveraging insights to drive product efficiency and customer advocacy. Optimized marketing performance by analyzing KPIs, automating campaigns, and integrating CRM tools to improve lead management and conversion rates. Advanced marketing readiness by delivering Gen AI training and revamping digital assets, enhancing content effectiveness and reach.

Associate Product Specialist at TransNeuron Technologies, India

December 1, 2023 - August 4, 2025

Managed end-to-end product lifecycle, ensuring data-driven and customer-centric feature enhancements and identifying opportunities for differentiation. Developed a structured A/B testing framework leading to a significant increase in feature adoption. Assisted in creation of product-focused blog articles and landing pages using WordPress.

Social Media Marketing Specialist at TUM Carbon Removal Initiative, Germany

January 1, 2020 - August 4, 2025

Software Engineer at Zirkel Technologies GmbH, India

June 1, 2025 - Present