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Hi, I’m Yao Zhou, a global marketing and communications specialist with 8+ years of experience delivering creative content strategies and campaigns in international B2B and B2C environments. I excel at translating complex topics into clear, engaging narratives and storytelling that drive digital engagement and brand impact. I collaborate with global stakeholders to execute campaigns and optimize performance, and I’m passionate about improving communication processes through digital design and storytelling. I enjoy building meaningful connections by blending strategy, design, and storytelling to elevate brands across web, social, and industry channels. I’m energized by cross-functional teamwork and data-driven insights that inform smarter content and stronger customer journeys.…Hi, I’m Yao Zhou, a global marketing and communications specialist with 8+ years of experience delivering creative content strategies and campaigns in international B2B and B2C environments. I excel at translating complex topics into clear, engaging narratives and storytelling that drive digital engagement and brand impact. I collaborate with global stakeholders to execute campaigns and optimize performance, and I’m passionate about improving communication processes through digital design and storytelling. I enjoy building meaningful connections by blending strategy, design, and storytelling to elevate brands across web, social, and industry channels. I’m energized by cross-functional teamwork and data-driven insights that inform smarter content and stronger customer journeys.

Yao Zhou

Content Creator, Brand Strategist, Digital Marketer, +2

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Hi, I’m Yao Zhou, a global marketing and communications specialist with 8+ years of experience delivering creative content strategies and campaigns in international B2B and B2C environments. I excel at translating complex topics into clear, engaging narratives and storytelling that drive digital engagement and brand impact. I collaborate with global stakeholders to execute campaigns and optimize performance, and I’m passionate about improving communication processes through digital design and storytelling. I enjoy building meaningful connections by blending strategy, design, and storytelling to elevate brands across web, social, and industry channels. I’m energized by cross-functional teamwork and data-driven insights that inform smarter content and stronger customer journeys.…Hi, I’m Yao Zhou, a global marketing and communications specialist with 8+ years of experience delivering creative content strategies and campaigns in international B2B and B2C environments. I excel at translating complex topics into clear, engaging narratives and storytelling that drive digital engagement and brand impact. I collaborate with global stakeholders to execute campaigns and optimize performance, and I’m passionate about improving communication processes through digital design and storytelling. I enjoy building meaningful connections by blending strategy, design, and storytelling to elevate brands across web, social, and industry channels. I’m energized by cross-functional teamwork and data-driven insights that inform smarter content and stronger customer journeys.

Available to hire

Hi, I’m Yao Zhou, a global marketing and communications specialist with 8+ years of experience delivering creative content strategies and campaigns in international B2B and B2C environments. I excel at translating complex topics into clear, engaging narratives and storytelling that drive digital engagement and brand impact. I collaborate with global stakeholders to execute campaigns and optimize performance, and I’m passionate about improving communication processes through digital design and storytelling.

I enjoy building meaningful connections by blending strategy, design, and storytelling to elevate brands across web, social, and industry channels. I’m energized by cross-functional teamwork and data-driven insights that inform smarter content and stronger customer journeys.

Skills

Copywriting

Video Advert

Experience Level

Copywriting

Expert

Video Advert

Intermediate

Language

Chinese

Fluent

English

Fluent

Swedish

Advanced

Work Experience

Digital Communication and Content Creation at I-Tech

July 1, 2024 - Present

Developed and designed global content aligned with marketing and brand objectives. Translated complex technical and regulatory topics into compelling storytelling for global audiences. Created digital campaigns across web, social media, and industry channels to increase brand visibility. Collaborated cross-functionally with marketing, R&D, and commercial teams to align messaging. Analyzed content performance and optimized campaigns using data-driven insights. Supported customer journey communication across awareness and engagement stages.

Branding & Marketing Manager at Orientalent

February 1, 2022 - July 1, 2024

Content creation: spearheaded innovative Video CVs project, producing 30+ profiles for global talents in IT consulting. Marketing strategy regarding talent retention and customer relation maintenance. Brand design strategy and branding guidelines. Managed and curated company's social media platforms, amplifying content reach and online presence.

Marketing Coordinator at Zinzino

February 1, 2021 - February 1, 2022

Supported global marketing campaigns and content production across digital channels. Managed campaign and weekly communication content and publishing workflows across multiple markets. Collaborated with internal teams to ensure consistent messaging. Managed social media content for Asian markets.

Global PR & Communication Intern at Polestar

September 1, 2020 - January 1, 2021

Coordination between HQ and the China office: enabling synchronized global campaigns through effective collaboration and cross-regional coordination. Produced communication materials and employee engagement content. Led the "Guiding Star" internal global project with employees worldwide and sustainability initiatives aaward applications and promotion of sustainability concepts.

Internal Communication & Branding at Tencent - WeChat

March 1, 2018 - March 1, 2019

Cultural building and employer branding: supported internal communication strategies and employer branding initiatives. Project Manager for employee digital communication platform and company-wide events and campaigns like the Annual Party and Christmas party.

Communication Specialist at Rural Women Development Foundation

January 1, 2017 - December 31, 2017

Responsible for the company's tonality and wrote social advocacy articles for media events. Project management for online nation-wide donation campaigns. Brand strategy and community building: engaged with audience online and held Online Q&A for donors.