I am a digital-first executive with over 14 years of experience driving omnichannel platform strategy, e-commerce transformation, and global digital initiatives for leading consumer and regulated brands across FMCG, tech, and D2C sectors. I specialize in building headless digital ecosystems encompassing web, retail, mobile, and CRM, and leading global cross-functional teams to deliver scalable, integrated platforms that bridge technology and business for seamless, data-driven customer experiences.
I excel at strategic leadership and project management, guiding complex digital transformations involving CRM, ERP, PIM, martech stacks, and compliance standards such as GDPR. My passion lies in aligning IT and business units to future-proof omnichannel solutions, with proven impacts in ROI optimization, rapid platform launches, and expansive CRM growth in diverse international markets.
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