Available to hire
I lead and ship end-to-end projects and web applications, presenting numerous ways to frame problems and generate solutions. I design brands, products, systems, and interfaces. Human-Centred Design & Creative Problem Solving are at the core of my approach.
With extensive experience working across Melbourne and Gold Coast, I’ve helped define and drive the future of platforms and products in public transport, finance, learning, and e-commerce. I collaborate closely with cross-functional teams to deliver scalable, inclusive, and customer-centric digital experiences.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Portuguese
Fluent
Work Experience
Senior User Experience Designer at ANZ Plus
June 30, 2024 - August 4, 2025Designed key mobile app features that increased user engagement by 15% through seamless and accessible interfaces. Collaborated with cross-functional teams to build scalable design patterns for web and mobile platforms, aligning with WCAG 2.1 standards. Streamlined research and usability testing processes, reducing feature deployment time by 20%.
Senior UX/UI Designer at Hostplus
February 1, 2022 - August 4, 2025Defined and drove the future of the Hostplus Pension product for 1.3 million active members. Unified desktop and mobile user experiences, resulting in a 30% increase in app usage. Facilitated workshops uncovering user pain points and guided customer-centric design strategy. Developed customer personas, task flows, service blueprints, interaction specs, high-fidelity prototypes, and journey maps.
Senior UX/UI Designer/Consultant at Myki - Victoria Transport / Melbourne Senior UX/UI Designer/Consultant
June 30, 2021 - August 4, 2025Led UX design efforts focusing on the security and scalability of the Myki public transportation ticketing platform used in Melbourne and regional Victoria. Designed a multi-factor authentication system improving user security and scalability. Created service blueprints, journey maps, user flows, and prototypes. Conducted full UX processes including research, personas, wireframes, and prototypes. Collaborated with cross-functional teams to deliver inclusive digital solutions.
Senior UX/UI Designer at Stead Lane
October 31, 2021 - August 4, 2025Led the creation of customer proposition strategy and vision for future customer experience across brand, products, and services. Led customer segmentation and prioritisation of opportunities by defining Customer Value Proposition and target states. Supported team of designers to achieve outcomes, manage prioritisation, and align capacity while embedding customer and business understanding into squad work.
Senior UX Designer/Consultant at Janison Solutions
November 30, 2018 - August 4, 2025Led UX design for Janison Academy, a world-class learning platform. Delivered end-to-end UX processes including user research, personas, information architecture, content strategy, wireframes, and high-fidelity interactive prototypes. Mentored a team of designers and developed the UX vision and scalable design system. Built strong relationships with leadership and advocated for cohesive, inclusive user experiences in a fast-paced environment.
Senior User Experience Designer at ANZ Plus
June 30, 2024 - August 4, 2025Designed key mobile app features that led to a 15% increase in user engagement through seamless and accessible interfaces. Collaborated with cross-functional teams to build scalable design patterns for web and mobile platforms aligned with WCAG 2.1 standards. Streamlined research and usability testing processes, reducing feature deployment time by 20%.
Senior UX/UI Designer at Hostplus
February 28, 2022 - August 4, 2025Defined and drove the future of the Hostplus Pension product, unifying desktop and mobile user experiences resulting in a 30% increase in app usage. Facilitated workshops with stakeholders to uncover user pain points and guide implementation of a customer-centric design strategy. Created customer personas, task flows, and service blueprints to align efforts with user needs and business objectives. Delivered interaction specs, high-fidelity prototypes, and journey maps.
Senior UX/UI Designer/Consultant at Myki - Victoria Transport / Melbourne Senior UX/UI Designer/Consultant
June 30, 2021 - August 4, 2025Lead UX Designer for the Public Transport Victoria platform ticket to travel on trains, trams, and buses. Designed a multi-factor authentication system improving user security and scalability. Designed service blueprints, journey maps, user flows, and prototypes reducing implementation costs by 20%. Conducted end-to-end UX processes including research, personas, wireframes, and interactive prototypes. Collaborated with cross-functional teams to deliver scalable and inclusive digital solutions.
Senior UX/UI Designer at Stead Lane
October 31, 2021 - August 4, 2025Led design with the Senior Development Manager to ship e-commerce webstores designed to convert. Contributed proactively to customer proposition strategy and vision for future customer experience. Led customer segmentation, needs identification, and prioritisation to define Customer Value Proposition. Embedded understanding of customer needs and business opportunities into squads. Managed program delivery by supporting design teams to achieve outcomes.
Senior UX Designer/Consultant at Janison Solutions
November 30, 2018 - August 4, 2025Led UX design to drive the future of Janison Academy, a world-class learning platform. Executed complete UX process including user research, personas, IA, content strategy, wireframes, and high-fidelity prototypes. Provided direction and mentorship for design teams. Developed UX vision and design system for scalability. Built strong relationships with leaders and advocated for users in fast-paced projects to ensure cohesive and inclusive user experiences.
CX/UX/UI Designer at Fenton Stephens
July 31, 2018 - August 4, 2025Worked with a small team of designers, developers, and project managers to design and develop mobile and web applications. Produced clean UX/UI deliverables, sold benefits of UX to stakeholders, collaborated on strategy and creative development, provided mentoring, and improved team efficiency.
CX/UX/UI Designer at Clemenger BBDO
June 30, 2018 - August 4, 2025Transformed research and audience insights into meaningful designs balancing technical constraints with user needs. Applied behavioural psychology and mobile-first design principles. Hands-on with modern web technologies and programming. Delivered user-centered design ensuring usability and accessibility.
UX/UI Designer at BWM Dentsu
April 30, 2018 - August 4, 2025Collaborated with senior UX specialists and clients to understand business requirements. Created user interface designs and interactive prototypes across mobile, tablet, and desktop. Developed wireframes and functional specifications. Documented user research findings and contributed presentations to senior stakeholders. Supported design thinking workshops.
UX/UI Designer at 24 Digital
February 28, 2018 - August 4, 2025Worked effectively with developers, designers, project managers, partner agencies, and clients. Responsibilities included user research analysis, brand attributes review, user profiles, information architecture and content strategy, project execution timelines, visual design including sitemaps, wireframes, UI elements, and interaction design, including JavaScript development.
UX/UI Designer at Big Red
December 31, 2017 - August 4, 2025Developed UX strategy through research, prototyping, and testing. Contributed to delivering a user experience that addressed customer needs and business goals. Created detailed wireframes, mock-ups, and experience maps. Facilitated usability tests and user interviews; conducted surveys to generate insights and personas. Delivered evidence-based high-fidelity designs and established design guidelines aligned with branding.
UX/UI Designer at TBWA\\Worldwide
May 31, 2017 - August 4, 2025Collaborated with agile product teams to create innovative digital design concepts. Contributed to co-creation sessions, promoted user-centric views, supported experience design colleagues, and used insights and analytics data to guide design decisions. Researched industry best practices and opportunities for UX and design development.
UX/UI Designer / Creative Director at The Global Work & Travel Co
May 31, 2016 - August 4, 2025Managed conceptualization and shipping of projects enhancing brand communication strategies and identity. Led design teams with recruitment, quality control, and management. Designed customer flows and maps to articulate pain points and opportunities. Led generation-focused UX/UI approaches and collaborated across agile teams. Facilitated workshops and implemented user feedback broadly across the organisation.
UX/UI Designer at Venus Comms
April 30, 2017 - August 4, 2025Delivered digital communications and UX design focused on customer engagement through advanced analytics and scalable platforms. Designed friendly web and mobile interactions aligned with broader product vision. Built empathy with customers and specified design requirements to development teams in fast-paced agile environments.
Senior User Experience Designer at ANZ Plus / Melbourne
June 1, 2024 - August 4, 2025In this role, I designed key mobile app features, leading to a 15% increase in user engagement through seamless and accessible interfaces. Collaborated with cross-functional teams to build scalable design patterns for web and mobile platforms aligned with WCAG 2.1 standards. Streamlined research and usability testing processes, reducing feature deployment time by 20%.
Senior UX/UI Designer at Hostplus / Melbourne
February 1, 2022 - August 4, 2025Helped define and drive the future of the Hostplus Pension product, unifying desktop and mobile user experiences which resulted in a 30% increase in app usage. Facilitated workshops with stakeholders, created detailed customer personas, task flows, and service blueprints to align teams with user needs and business objectives. Delivered interaction specs, high-fidelity prototypes, and journey maps.
Senior UX/UI Designer/Consultant at Myki - Victoria Transport / Melbourne
June 1, 2021 - August 4, 2025Lead UX Designer for the public transportation ticketing platform used across Melbourne and regional Victoria. Designed a multi-factor authentication system improving security and scalability. Developed service blueprints, journey maps, user flows, and prototypes with workshop facilitation skills to future-proof the platform and reduced implementation costs by 20%. Conducted end-to-end UX processes and collaborated with cross-functional teams to deliver a scalable and inclusive digital solution.
Senior UX/UI Designer at Stead Lane / Gold Coast
October 1, 2021 - August 4, 2025Led the creation of a customer proposition strategy and vision for the company’s brand, products, and services. Led customer segmentation, prioritization of opportunities, and defined Customer Value Proposition (CVP). Supported squads with strategic vision and managed delivery programs by supporting designers to achieve outcomes aligned with team capacity.
Senior UX Designer/Consultant at Janison Solutions / Gold Coast
November 1, 2018 - August 4, 2025Lead UX Designer for Janison Academy, a world-class learning platform. Responsible for end-to-end execution of UX design process including user research, personas, IA, wireframes, and interactive prototypes. Led design direction and mentorship of a design team. Developed UX vision and design system for product scalability. Advocated for cohesive, inclusive, and user-centered experiences in a fast-paced environment.
Education
Techdegree in User Centred Design / Web Development / Computer Science at Treehouse Technology School
August 1, 2014 - December 31, 2019English Certificate I/II/III/IV/V at Griffith University
March 1, 2011 - September 30, 2013Bachelor of Communications / Advertising at UNITRI - Centro Universitário do Triângulo
January 1, 2006 - December 31, 2009Licentiate Degree of Visual Arts at UFU - Federal University of Uberlândia
January 1, 2003 - December 31, 2005Techdegree in User Centred Design / Web Development / Computer Science at Treehouse Technology School - USA
August 1, 2014 - August 31, 2016Techdegree in User Centred Design / Web Development / Computer Science at Treehouse Technology School - USA
January 1, 2017 - December 31, 2019Techdegree in User Centred Design / Web Development / Computer Science at Treehouse Technology School - USA
January 1, 2020 - August 4, 2025English Certificate l/ll/lll/IV/V at Griffith University - AUS
March 1, 2011 - September 30, 2013Bachelor of Communications / Advertising at UNITRI - Centro Universitário do Triângulo - BRA
January 1, 2006 - December 31, 2009Licentiate Degree of Visual Arts at UFU - Federal University of Uberlândia - BRA
January 1, 2003 - December 31, 2005Techdegree in User Centred Design / Web Development / Computer Science at Treehouse Technology School - USA
August 1, 2014 - December 1, 2019English Certificate I/II/III/IV/V at Griffith University - AUS
March 1, 2011 - September 1, 2013Bachelor of Communications / Advertising at UNITRI - Centro Universitário do Triângulo - BRA
January 1, 2006 - December 1, 2009Licentiate Degree of Visual Arts at UFU - Federal University of Uberlândia - BRA
January 1, 2003 - December 1, 2005Qualifications
Industry Experience
Financial Services, Government, Education, Transportation & Logistics, Professional Services, Retail, Software & Internet, Travel & Hospitality, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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