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I'm Wanja Consolata Baya, a strategic performance marketer dedicated to scaling brands through data-driven paid media execution. I specialize in full-funnel campaign management, API/pixel tracking, and creative strategy, delivering measurable growth across Meta, Google, TikTok, and Pinterest. I translate market research into pricing and distribution strategies, optimize e-commerce and multi-channel campaigns, and build strong retailer partnerships. My experience spans DPH, FMCG, retail, and ICT, with a track record of boosting engagement, ROI, and brand visibility while leading teams and managing budgets.…I'm Wanja Consolata Baya, a strategic performance marketer dedicated to scaling brands through data-driven paid media execution. I specialize in full-funnel campaign management, API/pixel tracking, and creative strategy, delivering measurable growth across Meta, Google, TikTok, and Pinterest. I translate market research into pricing and distribution strategies, optimize e-commerce and multi-channel campaigns, and build strong retailer partnerships. My experience spans DPH, FMCG, retail, and ICT, with a track record of boosting engagement, ROI, and brand visibility while leading teams and managing budgets.

Wanja Consolata Baya

Marketing Strategist, Growth Marketer, Product Marketer, +2

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I'm Wanja Consolata Baya, a strategic performance marketer dedicated to scaling brands through data-driven paid media execution. I specialize in full-funnel campaign management, API/pixel tracking, and creative strategy, delivering measurable growth across Meta, Google, TikTok, and Pinterest. I translate market research into pricing and distribution strategies, optimize e-commerce and multi-channel campaigns, and build strong retailer partnerships. My experience spans DPH, FMCG, retail, and ICT, with a track record of boosting engagement, ROI, and brand visibility while leading teams and managing budgets.…I'm Wanja Consolata Baya, a strategic performance marketer dedicated to scaling brands through data-driven paid media execution. I specialize in full-funnel campaign management, API/pixel tracking, and creative strategy, delivering measurable growth across Meta, Google, TikTok, and Pinterest. I translate market research into pricing and distribution strategies, optimize e-commerce and multi-channel campaigns, and build strong retailer partnerships. My experience spans DPH, FMCG, retail, and ICT, with a track record of boosting engagement, ROI, and brand visibility while leading teams and managing budgets.

Available to hire

I’m Wanja Consolata Baya, a strategic performance marketer dedicated to scaling brands through data-driven paid media execution. I specialize in full-funnel campaign management, API/pixel tracking, and creative strategy, delivering measurable growth across Meta, Google, TikTok, and Pinterest.

I translate market research into pricing and distribution strategies, optimize e-commerce and multi-channel campaigns, and build strong retailer partnerships. My experience spans DPH, FMCG, retail, and ICT, with a track record of boosting engagement, ROI, and brand visibility while leading teams and managing budgets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Head of Marketing at Generic Brands Limited

June 1, 2024 - July 1, 2025

Responsible for driving brand visibility, product demand, and retail partnerships across digital and traditional channels. Led marketing strategy, e-commerce management, pricing and distribution, and retailer relationships; oversaw branding, campaigns, and in-store activations for DPH and FMCG products.

Marketing Manager at Backspace Developers

November 1, 2023 - May 31, 2024

Led marketing initiatives for ICT products and services, coordinated cross-functional teams, tracked performance, and nurtured client relationships.

Trade Marketing Executive at Smollan Kenya Limited / Tradco Services Limited

January 1, 2021 - October 1, 2023

Supported trade marketing campaigns, negotiated promotions, analyzed sales data, managed stock and distribution, and maintained retailer relationships.

Intern – Strategy Risk, Performance & Projects at Capital Markets Authority

October 1, 2019 - October 1, 2020

Intern supporting strategy risk, performance analysis, and project coordination; assisted with reporting and process improvements.

Brand Ambassador at Youth Dynamix (Carrefour Galleria Outlet)

November 1, 2018 - April 30, 2019

Promoted brand initiatives, engaged customers, and facilitated promotions and feedback collection at Carrefour.

Cashier at Chefs Best Bakery (Mghange Greens Limited)

March 1, 2017 - January 31, 2018

Handled transactions and provided customer service.

ICT Trainee at Taita Taveta County

June 1, 2017 - August 31, 2017

Trainee supporting ICT initiatives and county projects.