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Senior Art Director and Designer specializing in strategic design, brand identity, and packaging design. I lead projects from insight and concept through final execution, creating visual systems that strengthen brands both commercially and aesthetically. With experience across agency and in-house roles and work for global and fast-growing companies, my focus is developing brand platforms, packaging systems, visual guidelines, and art direction that earn recognition, including Red Dot and Pentawards awards.…Senior Art Director and Designer specializing in strategic design, brand identity, and packaging design. I lead projects from insight and concept through final execution, creating visual systems that strengthen brands both commercially and aesthetically. With experience across agency and in-house roles and work for global and fast-growing companies, my focus is developing brand platforms, packaging systems, visual guidelines, and art direction that earn recognition, including Red Dot and Pentawards awards.

Kina Giesenfeld

Art Director, Designer, Packaging Designer, +2

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Senior Art Director and Designer specializing in strategic design, brand identity, and packaging design. I lead projects from insight and concept through final execution, creating visual systems that strengthen brands both commercially and aesthetically. With experience across agency and in-house roles and work for global and fast-growing companies, my focus is developing brand platforms, packaging systems, visual guidelines, and art direction that earn recognition, including Red Dot and Pentawards awards.…Senior Art Director and Designer specializing in strategic design, brand identity, and packaging design. I lead projects from insight and concept through final execution, creating visual systems that strengthen brands both commercially and aesthetically. With experience across agency and in-house roles and work for global and fast-growing companies, my focus is developing brand platforms, packaging systems, visual guidelines, and art direction that earn recognition, including Red Dot and Pentawards awards.

Available to hire

Senior Art Director and Designer specializing in strategic design, brand identity, and packaging design. I lead projects from insight and concept through final execution, creating visual systems that strengthen brands both commercially and aesthetically.

With experience across agency and in-house roles and work for global and fast-growing companies, my focus is developing brand platforms, packaging systems, visual guidelines, and art direction that earn recognition, including Red Dot and Pentawards awards.

Skills

Brand Identity

Branding

Experience Level

Brand Identity

Expert

Branding

Expert

Language

Swedish

Fluent

English

Advanced

Work Experience

Senior Designer / Senior Art Director at Lyko (by Lyko brand)

January 1, 2023 - Present

Responsible for design and development of haircare, skincare, bodycare, and make-up for by Lyko. Led the redesign of By Lyko including packaging system and visual identity. Developed Scandinavian Soap Factory identity, packaging, and imagery. Redesigned Estelle & Thild (make-up, skincare, bodycare, baby care) and rebranded Happy Crazy Mine. Created brand books and visual guidelines, and developed new colors for Waterclouds for new products. Worked on Acasia brand redesign and packaging strategy (Acasia planned rollout).

Senior Designer / Art Director at Lyko (by Lyko)

January 1, 2023 - Present

Responsible for design and development of haircare, skincare, bodycare, and make-up for by Lyko. Led the redesign of By Lyko, including the packaging system and visual identity. Developed brand identity, packaging, and imagery for Scandinavian Soap Factory; redesigned Estelle & Thild (make-up, skincare, bodycare, baby care); and rebranded Happy Crazy Mine. Created brand books and visual guidelines. Contributed to Waterclouds new colors for new products and redesigned the Acasia brand, including design and packaging strategy.

Senior Designer at Neumeister

January 1, 2022 - December 31, 2023

Strategic design and packaging design. Developed brand identities and visual concepts, including: Nordic Drama Queens (visual identity), Allurity (full brand design, website, and logotype), and Loka (packaging design).

Senior Designer / Art Director at Teint

January 1, 2021 - December 31, 2022

Built the brand from the ground up with full responsibility for identity and design. Developed brand platform and visual identity; designed logotype, packaging system, and graphic expression; and created website design and digital presence. Worked holistically from concept to launch, supporting rapid market establishment.

AD / Grafisk Designer at BVD / Grafisk Designer (continued)

January 1, 2007 - January 1, 2020

Continued designing brand identities, packaging concepts, and visual communication solutions. Worked with multiple Swedish and international clients, including extensive packaging work and award-winning collection design for Granit.

Art Director / Graphic Designer at BVD / Grafisk Designer

January 1, 2007 - December 31, 2020

Strategic design, brand development, and packaging concepts with end-to-end responsibility from research to production. Worked with clients including Vitra, IKEA, H&M, Kosta Boda, Electrolux, Apoteket Hjärtat, Svenskt Tenn, Granit, and Stockholmsmässan.

AD / Grafisk Designer at BVD / Grafisk Designer (multiple Swedish and international brands)

January 1, 1998 - January 1, 2004

Designed brand identities, packaging concepts, and visual communication solutions for both Swedish and international brands. Collaborated with strategists, copywriters, and clients across the process from insights and concept development to final design and production. Key work included extensive packaging design for Apotek Hjärtat and Willys, packaging concepts for Vitra, and bathroom collection design for Granit (Red Dot Design Award). Clients included Vitra, IKEA, H&M, Kosta Boda, Electrolux, Apotek Hjärtat, Svenskt Tenn, Granit, Axfood, and Stockholmsmässan.

Art Director / Graphic Designer at BVD / Grafisk Designer

January 1, 1998 - December 31, 2004