Deepthy Hanna Poly
I am a results-driven International Marketing Executive with over 9 years of experience.
About
I am a results-driven International Marketing Executive with over 9 years of experience. My background spans across hospitality, tourism, and digital marketing, where I’ve successfully delivered global campaigns and brand strategies. I enjoy leveraging my analytical skills to optimize marketing performance and increase audience engagement on an international scale.
With an MSc in Digital Marketing & Analytics and another in Biotechnology, I thrive in dynamic environments where collaboration and creativity are essential. I am passionate about driving growth through innovative marketing solutions and building strong partnerships to enhance brand visibility.
- 10 years' experience
- Joined February 2026
Work experience· 8 roles
Led international digital marketing initiatives targeting UK, EU, and US markets to increase destination awareness and overseas tourist engagement. Developed and implemented cohesive brand and product positioning across multiple hospitality venues to strengthen international market appeal. Executed global social media and content marketing campaigns focused on experience-led storytelling and destination promotion. Established and supported international partnerships with tourism and hospitality stakeholders to expand global reach and visibility. Monitored campaign performance using analytics and reporting tools to optimise international marketing strategy and improve ROI.
Redesigned key UX elements and implemented lead-capture mechanisms to improve conversions. Created KPI dashboards using HubSpot and Google Analytics. Streamlined SOP documentation for recurring digital marketing tasks.
Delivered end-to-end seasonal digital campaigns using WordPress and Mailchimp. Increased organic website traffic by 14.7% through SEO strategy and content optimisation. Coordinated with cross-functional teams on visual assets, logistics, and performance reporting.
Education
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