I’m a visual storyteller and content creator with a cinematic eye for detail, specializing in serene, design-forward social media content. I edit and produce engaging reels and carousels that capture brand essence and evoke emotion, translating natural beauty and luxury experiences into compelling visual narratives using Adobe Creative Suite.

Jiaying Ye

I’m a visual storyteller and content creator with a cinematic eye for detail, specializing in serene, design-forward social media content. I edit and produce engaging reels and carousels that capture brand essence and evoke emotion, translating natural beauty and luxury experiences into compelling visual narratives using Adobe Creative Suite.

Available to hire

I’m a visual storyteller and content creator with a cinematic eye for detail, specializing in serene, design-forward social media content.

I edit and produce engaging reels and carousels that capture brand essence and evoke emotion, translating natural beauty and luxury experiences into compelling visual narratives using Adobe Creative Suite.

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Language

Chinese
Fluent
English
Fluent

Work Experience

Account Executive Intern at Hugwin Advertising Co.
July 1, 2023 - October 16, 2025
Client Relations & Content Coordination: Liaised directly with 5+ clients weekly, translating requirements into design briefs. Collaborated with designers to produce marketing collateral aligned with brand guidelines. Assisted in visual design of marketing materials using Photoshop and Canva, ensuring brand consistency.
Digital Marketing Intern at Beijing Xinyi Interactive Digital Technology (CIG)
August 1, 2022 - October 16, 2025
Social Media Campaign Management: Supported promotion for BYD Yuan Plus SUV by creating engaging content (short video scripts, copywriting), monitored engagement via Talkwalker, achieving a 15% increase in user engagement. Monitored 50+ daily online brand mentions and resolved 20+ negative reviews weekly. Data Analytics & Reporting: Built and maintained an Excel database tracking 100+ daily digital ad placements across 5 platforms, validating creative-to-landing page mappings to ensure 100% campaign accuracy.
Marketing Communication Intern at Mettler Toledo
August 1, 2015 - October 16, 2025
Content Creation & Multimedia Production: Led the #MTCiting series on LinkedIn and Facebook, handling end-to-end content creation, scheduling, publishing, and performance monitoring; produced 12+ videos increasing engagement. Created 10+ promotional videos for online seminars and in-person events. Social Media Strategy & Planning: Developed the 2026 social media calendar and coordinated cross-platform content for LinkedIn, Facebook, and YouTube. Pioneered YouTube Shorts strategy by analyzing competitor trends and identifying 3 high-impact video topics based on client preferences and market trends. SEO & Performance Optimization: Optimized titles, descriptions, and hashtags of underperforming YouTube videos to improve visibility and engagement; developed a content outline for the new "Chiral Chemistry" webpage based on keyword research and trend analysis using SEMrush.

Education

MA in Communication at Johns Hopkins University, Advanced Academic Programs
August 1, 2024 - May 1, 2026
Summer Program at University of California, Berkeley
July 1, 2023 - August 1, 2023
BA (Hons) in Public Relations & Advertising at Hong Kong Baptist University Zhuhai
September 1, 2020 - June 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Other