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Hi, I'm Shu-Chi Chiang, a results-driven performance marketer with B2C and B2B experience. I specialize in traditional and AI-driven search optimization, with hands-on execution across SEO, SEM and paid social, complemented by a solid understanding of programmatic advertising. I excel at turning insights into practical growth strategies for international audiences, leading technical audits, content-led SEO, ASO, and holistic performance reporting, while managing stakeholders to drive measurable results.…Hi, I'm Shu-Chi Chiang, a results-driven performance marketer with B2C and B2B experience. I specialize in traditional and AI-driven search optimization, with hands-on execution across SEO, SEM and paid social, complemented by a solid understanding of programmatic advertising. I excel at turning insights into practical growth strategies for international audiences, leading technical audits, content-led SEO, ASO, and holistic performance reporting, while managing stakeholders to drive measurable results.

Sophia Chiang

Digital Marketer, SEO Expert, Content Creator

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Hi, I'm Shu-Chi Chiang, a results-driven performance marketer with B2C and B2B experience. I specialize in traditional and AI-driven search optimization, with hands-on execution across SEO, SEM and paid social, complemented by a solid understanding of programmatic advertising. I excel at turning insights into practical growth strategies for international audiences, leading technical audits, content-led SEO, ASO, and holistic performance reporting, while managing stakeholders to drive measurable results.…Hi, I'm Shu-Chi Chiang, a results-driven performance marketer with B2C and B2B experience. I specialize in traditional and AI-driven search optimization, with hands-on execution across SEO, SEM and paid social, complemented by a solid understanding of programmatic advertising. I excel at turning insights into practical growth strategies for international audiences, leading technical audits, content-led SEO, ASO, and holistic performance reporting, while managing stakeholders to drive measurable results.

Available to hire

Hi, I’m Shu-Chi Chiang, a results-driven performance marketer with B2C and B2B experience. I specialize in traditional and AI-driven search optimization, with hands-on execution across SEO, SEM and paid social, complemented by a solid understanding of programmatic advertising.

I excel at turning insights into practical growth strategies for international audiences, leading technical audits, content-led SEO, ASO, and holistic performance reporting, while managing stakeholders to drive measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Senior SEO Account Executive at MG OMD (British Airways)

June 1, 2025 - Present

Lead international on-page SEO optimization, site analysis, market-specific keyword strategy, content gap analysis, duplicate content consolidation, structured data proposals, and correct canonical/hreflang implementation. Produce holistic search performance reports combining organic metrics with PPC and branding. Conduct regular technical SEO audits and collaborate with the dev team to fix crawl/indexing errors, redirects, Core Web Vitals, and canonical/hreflang issues. Own end-to-end ASO strategy, including keyword research and app listing optimization, driving +20% traffic and +21% downloads on Apple App Store and +16% traffic with +12% downloads on Google Play. Lead Social SEO for TikTok and YouTube and research AI search behavior to inform page-level optimization across AI-driven platforms. Manage client relationships and deliverables.

SEO Account Executive at WPP - Mindshare (Pet Plan, Legal & General)

April 1, 2024 - May 31, 2025

Monitored site performance and produced 60+ performance reports; partnered with PPC to deliver holistic search insights. Owned organic content calendar, seasonality mapping, keyword research, and landscape analysis to drive organic traffic and engagement. Performed regular tech audits, supported site migrations, and validated CMS pages. Led TikTok and YouTube SEO projects to drive organic traffic to commercial pages for quotes, sales, and engagement.

Intern, Digital Marketing at Pierre Fabre

July 1, 2022 - September 30, 2022

Conducted competitive and performance analyses for influencer-focused and always-on campaigns; leveraged user behavior research to implement precision targeting, achieving +15% MoM CTR. Weekly audits of 30+ short video scripts and assets; coordinated filming across 10+ campaigns per week. End-to-end project management for APP Beauty Evolution Skin Care Solutions, aligning internal stakeholders and external agencies for omnichannel launches.

Search Engine Marketing Executive at Publicis Groupe - Spark Foundry

August 1, 2021 - February 28, 2022

Tracked and analyzed 52+ multi-channel campaigns; generated 52+ reports to inform optimization across creatives, bidding, targeting, and keywords. Exceeded CTR KPIs by +46% on Red Note and +24% on TikTok in Q4 2021. Managed £170,000 monthly PPC budget across 5 platforms; supported site migration and CMS page validation. Liaised with TikTok media partners to pioneer native ad campaigns with a bidding system to meet client requirements.

Intern, Marketing & Communication at Schneider Electric

September 1, 2020 - December 31, 2020

Coordinated the 2020 Annual Product Conference for 100+ attendees, achieving ~90% attendance and 85% satisfaction. Planned an interview video featuring young talents, becoming the 2nd most-viewed video on the official YouTube channel.