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Hi, I’m Nataly Periel, a results-driven digital marketer and data analyst with over 15 years of experience helping businesses grow through data-driven marketing. I’m a digital marketing polyglot with deep expertise in end-to-end campaign management, data collection, and advanced analytics. In my work, I combine creative marketing with rigorous analysis, leading multi-channel campaigns across Meta, Google, LinkedIn, TikTok and more. I thrive on solving challenging problems, collaborating with cross-functional teams, and delivering practical, business-focused results.…Hi, I’m Nataly Periel, a results-driven digital marketer and data analyst with over 15 years of experience helping businesses grow through data-driven marketing. I’m a digital marketing polyglot with deep expertise in end-to-end campaign management, data collection, and advanced analytics. In my work, I combine creative marketing with rigorous analysis, leading multi-channel campaigns across Meta, Google, LinkedIn, TikTok and more. I thrive on solving challenging problems, collaborating with cross-functional teams, and delivering practical, business-focused results.

Nataly Periel

Digital Marketer, Data Analyst, Growth Marketer, +3

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Hi, I’m Nataly Periel, a results-driven digital marketer and data analyst with over 15 years of experience helping businesses grow through data-driven marketing. I’m a digital marketing polyglot with deep expertise in end-to-end campaign management, data collection, and advanced analytics. In my work, I combine creative marketing with rigorous analysis, leading multi-channel campaigns across Meta, Google, LinkedIn, TikTok and more. I thrive on solving challenging problems, collaborating with cross-functional teams, and delivering practical, business-focused results.…Hi, I’m Nataly Periel, a results-driven digital marketer and data analyst with over 15 years of experience helping businesses grow through data-driven marketing. I’m a digital marketing polyglot with deep expertise in end-to-end campaign management, data collection, and advanced analytics. In my work, I combine creative marketing with rigorous analysis, leading multi-channel campaigns across Meta, Google, LinkedIn, TikTok and more. I thrive on solving challenging problems, collaborating with cross-functional teams, and delivering practical, business-focused results.

Available to hire

Hi, I’m Nataly Periel, a results-driven digital marketer and data analyst with over 15 years of experience helping businesses grow through data-driven marketing. I’m a digital marketing polyglot with deep expertise in end-to-end campaign management, data collection, and advanced analytics.

In my work, I combine creative marketing with rigorous analysis, leading multi-channel campaigns across Meta, Google, LinkedIn, TikTok and more. I thrive on solving challenging problems, collaborating with cross-functional teams, and delivering practical, business-focused results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Ukrainian

Fluent

Russian

Advanced

English

Fluent

Dutch

Advanced

Work Experience

Digital Marketer at ULTRA.VC

October 1, 2024 - November 10, 2025

Responsible for tracking, analyzing, and optimizing digital marketing performance across web and mobile applications. Utilized Mixpanel and AppsFlyer for user behavior, attribution, and engagement insights to enhance conversion and retention. Managed paid social campaigns across multiple platforms and aligned web app integration with marketing tools for seamless data flow.

Digital Marketing Specialist at Dexport

February 1, 2023 - November 10, 2025

Specialized in ecommerce tracking through GTM and data layers to ensure accurate tracking and smooth integration. Set up Meta pixels, managed technical details, and troubleshot issues with incorrect event tracking. Advised on GDPR compliance and user privacy to ensure proper customer data handling.

Head of Data & Analytics at Vegetariërsbond

November 1, 2022 - November 10, 2025

Oversees the entire data collection and analysis process, transforming insights into actionable growth strategies. Integrates GTM (Meta Pixel, VWO, etc.), launches paid campaigns on Meta, Google, and TikTok from start to finish with monthly budgets up to €10K. Manages Mailchimp CRM and ensures seamless integration with the website. Monitors and optimizes website performance daily, collaborating closely with the development team. Responsible for A/B testing, hypothesis development, and testing to drive improvements.

Digital Marketing Consultant at Tensor DATA (Self-employed)

December 1, 2019 - November 10, 2025

As a digital marketing polymath, manages nearly every aspect of digital marketing for various clients. Focuses on data collection, analysis, and data-driven decision-making. Sets up and troubleshoots tracking tools (e.g., Meta Pixel, VW O). Launches and runs paid campaigns across multiple platforms (Meta, LinkedIn, Google, Apple, TikTok). Handles SEO, website performance optimization, email marketing, and CRM management. Develops and executes cohesive digital marketing strategies tailored to each client.

Project Manager at Orange Bird - Agile Marketing Agency

December 1, 2022 - December 1, 2022

Served as a project manager, tackling complex challenges and delivering innovative solutions. Designed and implemented actionable dashboards and advanced data visualizations using Google Data Studio. Managed paid campaigns on platforms such as LinkedIn Ads and Google Ads, ensuring precise targeting and performance tracking. Utilized Google Search Console to optimize online visibility and search engine performance.

Marketing Data Analyst at Biosphere Corporation

August 1, 2016 - August 1, 2016

Gathered and analyzed user behavior data to generate actionable insights instrumental in forecasting the success of new product launches. Developed and managed marketing budgets, sales strategies, and incentive structures. Conducted thorough end-to-end analytics for all company products, providing KPI indicators and identifying trends to optimize performance.

Data & Sales Analyst at Arda Trading LLC

September 1, 2012 - September 1, 2012

Handled regular and ad hoc data tasks to support ongoing business needs. Translated complex data into accessible formats for stakeholders. Managed the execution of sales plans, ensuring adherence to allocated marketing budgets. Generated detailed data reports for various departments as required.

Data Analyst at Rush LTD

May 1, 2008 - May 1, 2008

Conducted in-depth data analysis to identify trends and opportunities, providing actionable insights that influenced business strategy. Synthesized complex data sets to enable stakeholders to make informed decisions. Automated reporting processes to enhance efficiency and ensure timely access to critical information.

Digital Marketing / Analytics at Dexport

February 1, 2023 - November 10, 2025

Specialize in implementing e-commerce tracking through GTM and data layers, ensuring accurate tracking and smooth integration. Handle the setup of Meta pixels, manage technical details, and troubleshoot any issues with incorrect event tracking. Offer expert advice on GDPR compliance and user privacy, ensuring proper customer data handling.

Data & Analytics Lead at Vegetariërs Bond

November 1, 2022 - November 10, 2025

Oversee the entire data collection and analysis process, transforming insights into actionable strategies that drive business decisions. Integrate tools through GTM (Meta Pixel, VWO, etc.) and launch and manage paid campaigns on Meta, Google, and TikTok from start to finish, with budgets up to 10K/month. Manage Mailchimp CRM and ensure seamless integration with the website. Monitor and optimize website performance daily, collaborating closely with the development team. Responsible for A/B testing, developing hypotheses, and implementing tests to drive improvements.

Digital Marketing / Consultant at Tensor DATA (Self-employed)

December 1, 2019 - November 10, 2025

As a digital marketing polyglot, manage nearly every aspect of digital marketing for various clients. Focus on data collection, analysis, and data-driven decision-making. Set up and troubleshoot tracking tools (e.g., Meta Pixel, VWO). Launch and run paid campaigns across platforms like Meta, LinkedIn, Google, Apple, and TikTok. Handle SEO, website performance optimization, email marketing, and CRM management. Develop and execute holistic digital marketing strategies tailored to each client’s unique needs.

Marketing & Analytics Lead at Biosphere Corporation

August 1, 2016 - August 1, 2016

Data & Analytics Specialist at Arda Trading LLC

September 1, 2012 - September 1, 2012

Handled regulatory and ad hoc data tasks to support ongoing business needs. Translated complex data into accessible formats to ensure stakeholders could easily grasp key insights. Managed the execution of sales plans, ensuring adherence to allocated marketing budgets. Generated detailed data reports for various departments as required.