Dear Hiring Manager, I am writing to express my interest in the Social Media Marketing role supporting your boutique hotel client in Braga. With hands-on experience managing META campaigns for leading hospitality brands and a Master's in Hospitality Business Management currently underway at ISCTE in Lisbon, I offer a combination of digital marketing expertise and hospitality industry knowledge that aligns well with this opportunity. At The Social Element Agency in London, I managed social media platforms for DoubleTree by Hilton hotels across the Middle East, alongside global brands including Samsung and Sony. I developed and executed campaigns that increased engagement by 70–80%, managed multilingual community engagement and content moderation, and collaborated closely with brand stakeholders to ensure messaging aligned with business objectives, seasonal campaigns, and brand positioning. These experiences have prepared me to work effectively with hotel management to create content that strengthens brand awareness and drives guest engagement. I later joined ByteDance, where I built a deeper technical understanding of digital advertising by supporting advertisers with campaign performance issues and collaborating with product and engineering teams. This experience strengthened my analytical skills and gave me valuable insight into optimizing advertising campaigns through data-driven decision-making. Now based in Lisbon, I have a strong understanding of the Portuguese market and am available to work remotely with flexible hours. I would be excited to help showcase your client's unique guest experience, local character, and connection to Braga's attractions through engaging social media content and targeted campaigns that increase visibility and drive bookings. Thank you for considering my application. I would welcome the opportunity to discuss how my experience and passion for hospitality marketing can contribute to your client's continued success. Kind regards, May ABD _Phone details not available. Sign in: https://www.twine.net/signup_ |_Phone details not available. Sign in: https://www.twine.net/signup_

May M Abdelaziz

Dear Hiring Manager, I am writing to express my interest in the Social Media Marketing role supporting your boutique hotel client in Braga. With hands-on experience managing META campaigns for leading hospitality brands and a Master's in Hospitality Business Management currently underway at ISCTE in Lisbon, I offer a combination of digital marketing expertise and hospitality industry knowledge that aligns well with this opportunity. At The Social Element Agency in London, I managed social media platforms for DoubleTree by Hilton hotels across the Middle East, alongside global brands including Samsung and Sony. I developed and executed campaigns that increased engagement by 70–80%, managed multilingual community engagement and content moderation, and collaborated closely with brand stakeholders to ensure messaging aligned with business objectives, seasonal campaigns, and brand positioning. These experiences have prepared me to work effectively with hotel management to create content that strengthens brand awareness and drives guest engagement. I later joined ByteDance, where I built a deeper technical understanding of digital advertising by supporting advertisers with campaign performance issues and collaborating with product and engineering teams. This experience strengthened my analytical skills and gave me valuable insight into optimizing advertising campaigns through data-driven decision-making. Now based in Lisbon, I have a strong understanding of the Portuguese market and am available to work remotely with flexible hours. I would be excited to help showcase your client's unique guest experience, local character, and connection to Braga's attractions through engaging social media content and targeted campaigns that increase visibility and drive bookings. Thank you for considering my application. I would welcome the opportunity to discuss how my experience and passion for hospitality marketing can contribute to your client's continued success. Kind regards, May ABD _Phone details not available. Sign in: https://www.twine.net/signup_ |_Phone details not available. Sign in: https://www.twine.net/signup_

Available to hire

Dear Hiring Manager,

I am writing to express my interest in the Social Media Marketing role supporting your boutique hotel client in Braga. With hands-on experience managing META campaigns for leading hospitality brands and a Master’s in Hospitality Business Management currently underway at ISCTE in Lisbon, I offer a combination of digital marketing expertise and hospitality industry knowledge that aligns well with this opportunity.

At The Social Element Agency in London, I managed social media platforms for DoubleTree by Hilton hotels across the Middle East, alongside global brands including Samsung and Sony. I developed and executed campaigns that increased engagement by 70–80%, managed multilingual community engagement and content moderation, and collaborated closely with brand stakeholders to ensure messaging aligned with business objectives, seasonal campaigns, and brand positioning. These experiences have prepared me to work effectively with hotel management to create content that strengthens brand awareness and drives guest engagement.

I later joined ByteDance, where I built a deeper technical understanding of digital advertising by supporting advertisers with campaign performance issues and collaborating with product and engineering teams. This experience strengthened my analytical skills and gave me valuable insight into optimizing advertising campaigns through data-driven decision-making.

Now based in Lisbon, I have a strong understanding of the Portuguese market and am available to work remotely with flexible hours. I would be excited to help showcase your client’s unique guest experience, local character, and connection to Braga’s attractions through engaging social media content and targeted campaigns that increase visibility and drive bookings.

Thank you for considering my application. I would welcome the opportunity to discuss how my experience and passion for hospitality marketing can contribute to your client’s continued success.

Kind regards,

May ABD
Phone details not available. Sign in: https://www.twine.net/signup |Phone details not available. Sign in: https://www.twine.net/signup

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Language

Arabic
Fluent
English
Fluent

Work Experience

Digital Ads Technical Support at ByteDance
August 1, 2025 - Present
Technical support for digital advertising products; manages end-to-end product troubleshooting and resolves diverse issues; coordinates with in-house Product Operations & Engineering to address generic, technical, or product-related problems; drives customer satisfaction metrics by ensuring service quality and timely updates; maintains adherence to service levels across channels; educates advertisers on product features in collaboration with in-house specialists.
KYC Risk & Compliance Analyst at ByteDance
October 1, 2023 - September 30, 2024
Conducted KYC / due diligence and client reviews. Ensured compliance with regulatory standards. Streamlined audits and resolved compliance conflicts. AML and data protection considerations were observed; certifications and secure data handling practices applied.
Social Media Engagement & Moderation Specialist at The Social Element Agency
August 1, 2015 - April 1, 2018
Led social media campaigns and moderation programs, boosting engagement by 70–80%; managed multilingual moderation and analytics; collaborated with global brands (e.g., National Bank of Abu Dhabi, Hilton, Samsung, Sony, Lays) to optimize campaigns and reporting.

Education

Masters in Hospitality Management at ISCTE - University Institute of Lisbon
January 11, 2030 - June 14, 2026

Qualifications

AML Certified
January 11, 2030 - June 14, 2026
Global Data Protection
January 11, 2030 - June 14, 2026
Phishing 101
January 11, 2030 - June 14, 2026
Code of Conduct
January 11, 2030 - June 14, 2026
Information Security
January 11, 2030 - June 14, 2026
Conflict of Interest
January 11, 2030 - June 14, 2026
Environment Health & Safety
January 11, 2030 - June 14, 2026
AML Certified
January 11, 2030 - July 1, 2026
Global Data Protection
January 11, 2030 - July 1, 2026
Phishing 101
January 11, 2030 - July 1, 2026
Code of Conduct
January 11, 2030 - July 1, 2026
Information Security
January 11, 2030 - July 1, 2026
Conflict of Interest
January 11, 2030 - July 1, 2026
Environment Health & Safety
January 11, 2030 - July 1, 2026

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Education, Financial Services, Software & Internet, Telecommunications