Associate Activations Director at Havas, Australia

Lead digital activation across social and programmatic for a multi-brand portfolio (COTY), delivering full-funnel campaigns and driving performance outcomes. Act as digital craft lead, establishing best-practice frameworks, QA processes and platform standards to improve team output and efficiency. Collaborate on campaign planning and channel strategy with account teams to ensure seamless integration between offline and digital activity. Translate performance data into clear insights and strategic recommendations, shaping optimisations and future campaign direction. Manage client-facing reporting and WIPs to strengthen trust and position digital as a core driver of performance. Build media partner relationships to unlock testing, innovation and beta opportunities. Mentor team members and act as senior escalation point for platform and performance expertise. Achievements: Transformed reporting into an insight-led, client-facing product; rolled out AI-driven reporting platform Rubii reduc

Senior Paid Media Analyst at G Squared, Australia

Managed end-to-end paid media strategy and activation across Google, Meta, LinkedIn, TikTok and programmatic for a portfolio of lead generation clients across property, education and B2B sectors. Led full-funnel planning, aligning channel strategy, audience targeting and messaging to business objectives. Acted as client lead during a 6+ month leadership gap, owning strategy, performance reporting, QBRs and stakeholder management while maintaining delivery against KPIs. Translated business objectives into data-driven media strategies, including investment allocation, audience segmentation and optimisation frameworks. Collaborated cross-functionally with SEO, creative and analytics teams to deliver integrated marketing strategies and improve campaign performance. Mentored junior team members and supported capability uplift. Achievements: Delivered +600% uplift in Google conversions and improved lead quality for a property client through high-intent keyword strategy, PMAX optimisation and

Paid Media Specialist at Shift Financial, Australia

Executing Shift's digital marketing strategy across paid channel. Planning, creating and managing PPC campaigns across Google, LinkedIn and Bing. Managing and overseeing the development of assets (landing pages, creative, banners, animations and videos) to support campaigns. Performing daily management of PPC campaigns to optimise performance. Conducting AB testing to increase ad performance. Adopting Salesforce skills to manage CRM data and working with key stakeholders to maximise conversion rates of landing pages. Regularly analysing campaign performance to provide insights and recommendations back to key stakeholders. Keeping up to date on the latest trends and technologies in digital marketing and implementing relevant strategies across the portfolio. Achievements: Successfully led the implementation of an offline conversion strategy in Google Ads, resolving CRM and legal data roadblocks in Salesforce with external agency and internal teams. Consistently drove 100-120 leads per mo