I’m Tricia Byrnes, an ENFJ-A Protagonist and natural leader who knows when to listen to the team and take direction from superiors. I’m driven by a loyalty-first mentality and strive to contribute honesty and integrity to a company and team that deserve it. I’m outgoing and highly social, able to connect with people from all walks of life, and I excel at reading a room and staying calm and logical in emergencies. My background in music and performing arts has helped me cultivate strong industry relationships while also expanding my network continuously. I’m passionate about advocating for children with learning disabilities in public schools, volunteering and donating to the Gavin Foundation, and pushing the envelope for artists’ careers through psychological marketing and personalized branding. I love hiking and traveling, have visited most of the US, and keep a bucket list that continues to grow as I explore the world and the music industry further.

Tricia Byrnes

I’m Tricia Byrnes, an ENFJ-A Protagonist and natural leader who knows when to listen to the team and take direction from superiors. I’m driven by a loyalty-first mentality and strive to contribute honesty and integrity to a company and team that deserve it. I’m outgoing and highly social, able to connect with people from all walks of life, and I excel at reading a room and staying calm and logical in emergencies. My background in music and performing arts has helped me cultivate strong industry relationships while also expanding my network continuously. I’m passionate about advocating for children with learning disabilities in public schools, volunteering and donating to the Gavin Foundation, and pushing the envelope for artists’ careers through psychological marketing and personalized branding. I love hiking and traveling, have visited most of the US, and keep a bucket list that continues to grow as I explore the world and the music industry further.

Available to hire

I’m Tricia Byrnes, an ENFJ-A Protagonist and natural leader who knows when to listen to the team and take direction from superiors. I’m driven by a loyalty-first mentality and strive to contribute honesty and integrity to a company and team that deserve it. I’m outgoing and highly social, able to connect with people from all walks of life, and I excel at reading a room and staying calm and logical in emergencies. My background in music and performing arts has helped me cultivate strong industry relationships while also expanding my network continuously.

I’m passionate about advocating for children with learning disabilities in public schools, volunteering and donating to the Gavin Foundation, and pushing the envelope for artists’ careers through psychological marketing and personalized branding. I love hiking and traveling, have visited most of the US, and keep a bucket list that continues to grow as I explore the world and the music industry further.

See more

Language

English
Fluent

Work Experience

Marketing & PR Director at The Music Circus & CC Melody Tent
January 1, 2018 - December 31, 2020
Created annual marketing plan with a budget over $500k for two 2,300-seat venues; led a six-person live digital marketing team; automated marketing functions and delivered a 34% ROI in year one with a >40% budget reduction. Blended traditional marketing with digital and innovative promotions to sell out shows; leveraged industry relationships for artist promotions and content; provided ticket data and analytics to record companies.
Marketing & PR Director at Fine Productions
January 1, 1998 - December 31, 2018
Led a full-service agency supporting artist development, contract negotiations, marketing strategies, international touring, and film & TV opportunities. Licensed & bonded Massachusetts agent for over 20 years; built creative partnerships and managed artist business development; conducted audits of online presence and crafted data-driven marketing strategies with measurable ROI; developed fan-based VIP and loyalty programs.
SVP Marketing and Sponsorship at BYG Music
January 1, 2016 - December 31, 2017
Consulting contract for startup; procured brands aligned with artist portfolios; created campaigns and conducted brand audits to identify opportunities; delivered ROI metrics and managed a $250k digital marketing budget.
General Manager at Open E Records
February 1, 2009 - October 31, 2010
Consulting Contract – General Manager; oversaw Extreme, Ernie & The Automatics, Robbie Roadsteamer, and James Montgomery; developed artists’ marketing strategies and campaigns; established distributor relations for public relations and co-marketing; extended engagement with Ernie Boch Jr.’s band.
General Manager at Astonish Records
January 1, 2007 - December 31, 2008
Contract role to stop the bleed and teach marketing; led turnaround activities and marketing education across artist roster.

Education

Bachelor of Science at Harvard University
January 11, 2030 - May 21, 2026

Qualifications

Masters Level Courses in Social Media Management; Digital Marketing Analytics; Communications for Marketers
January 11, 2030 - May 21, 2026
Licensed & Bonded Agent in Massachusetts
January 11, 2030 - May 21, 2026

Industry Experience

Media & Entertainment, Professional Services, Other