I’m a social media and content creator with hands-on experience managing brand presence across LinkedIn and Facebook for a technology company, and I also build graphics and content as a growing freelance designer. I enjoy owning the process end-to-end—planning content calendars, designing on-brand visuals, writing captions, and engaging directly with the community to keep the brand voice consistent and effective.…

Ushna Hidayat

I’m a social media and content creator with hands-on experience managing brand presence across LinkedIn and Facebook for a technology company, and I also build graphics and content as a growing freelance designer. I enjoy owning the process end-to-end—planning content calendars, designing on-brand visuals, writing captions, and engaging directly with the community to keep the brand voice consistent and effective.…

Available to hire

I’m a social media and content creator with hands-on experience managing brand presence across LinkedIn and Facebook for a technology company, and I also build graphics and content as a growing freelance designer. I enjoy owning the process end-to-end—planning content calendars, designing on-brand visuals, writing captions, and engaging directly with the community to keep the brand voice consistent and effective.

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Skills

Experience Level

Canva
Expert
Branding
Expert
Facebook
Expert
LinkedIn
Expert
Social Media Design
Expert
Copywriting
Expert
AI Images
Expert
Web Design
Expert
Infographic
Intermediate
Pitch Deck
Intermediate
CSS
Intermediate
HTML5
Intermediate
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Language

English
Fluent
Urdu
Fluent

Work Experience

Brand & Social Media Designer at SCAART Technologies (Smart Cybersecurity AI Automation Research Technology)
January 1, 2025 - Present
Designed branded visual content and recruitment graphics for the company's internship program for use on LinkedIn and recruitment materials. Planned and produced visual assets for a 30-day LinkedIn content strategy centered on AI Agents & Automation, maintaining consistent brand look and visual continuity across posts.
Freelance Graphic Designer at Independent / Fiverr
January 1, 2025 - Present
Built a professional graphic design portfolio from the ground up using iterative concepts with AI-assisted and original design work, then compiled the strongest pieces into a polished client-ready portfolio PDF. Designed and coded a self-branded HTML portfolio website with a dark, dashboard-style identity to present design and technical work cohesively. Created Canva-based digital products such as resume templates developed for online monetization and resale. Produced a personal portfolio website for a client by adapting layout, color palette, and branding elements while maintaining a consistent professional structure.
Social Media & Content Manager at SCAART Technologies (Smart Cybersecurity AI Automation Research Technology)
January 1, 2023 - Present
Managed SCAART Technologies’ LinkedIn and Facebook pages by owning content planning, design, and posting. Created on-brand graphics and social assets to maintain consistent visual identity, and coordinated with the wider team to translate technical updates into engaging posts. Built the company’s internship framework from the ground up, including structure, workflow, and coordination processes, while also supporting HR tasks such as recruitment coordination and internship administration.
Freelance Graphic Designer & Content Creator at Self-employed (Fiverr & Upwork)
January 1, 2022 - Present
Delivered graphic design projects for freelance clients from concept to final deliverables, producing high-quality visual assets. Offered academic writing and content management services, adapting tone and structure based on client requirements. Built a structured portfolio across design and social media management to support ongoing freelance growth.

Education

BS Cyber Security & Digital Forensics (5th Semester) at Islamia University of Bahawalpur
January 11, 2030 - August 19, 2026
BS Cyber Security & Digital Forensics (5th Semester) at Islamia University of Bahawalpur, Pakistan
January 11, 2030 - August 19, 2026
BS Cyber Security & Digital Forensics (5th Semester) at Islamia University of Bahawalpur
January 11, 2030 - August 19, 2026
BS Cyber Security & Digital Forensics at Islamia University of Bahawalpur, Pakistan
January 1, 2020 - September 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Professional Services, Computers & Electronics, Software & Internet
    Social media manager

    Managed Social Media for Reflection of Iman

    Managed and developed social media content for Reflection of Iman, an Islamic reminder-focused social media page. Created visually engaging posts and captions while maintaining a consistent and meaningful brand identity.

    Responsibilities

    • Planned and created social media content
    • Designed posts and visual content using Canva
    • Wrote engaging captions and relevant hashtags
    • Maintained a consistent visual style and brand identity
    • Focused on audience engagement and content presentation
    • Used AI-assisted workflows to support content ideation and creation

    Skills: Social Media Management · Content Creation · Canva · Graphic Design · Content Planning · Instagram Marketing · Branding

    Poster Design for Brands & Campaigns

    Eye-catching poster designs crafted for brand promotions, product launches, and marketing campaigns. Clean layouts, strong visual hierarchy, and on-brand color palettes tailored to each client’s identity