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Hi there! I’m Usman Ali Jaspal, an SEO Specialist based in Lahore, Pakistan. I have 2+ years of hands-on experience across multiple agencies and client verticals, creating websites with a focus on technical SEO, keyword research, on-page optimization, and link building. I’m known for turning complex SEO data into clear, actionable plans that move rankings and grow organic traffic. I enjoy collaborating with content teams and leveraging tools like Google Search Console, Ahrefs, SEMrush, and Screaming Frog to drive measurable results.…Hi there! I’m Usman Ali Jaspal, an SEO Specialist based in Lahore, Pakistan. I have 2+ years of hands-on experience across multiple agencies and client verticals, creating websites with a focus on technical SEO, keyword research, on-page optimization, and link building. I’m known for turning complex SEO data into clear, actionable plans that move rankings and grow organic traffic. I enjoy collaborating with content teams and leveraging tools like Google Search Console, Ahrefs, SEMrush, and Screaming Frog to drive measurable results.

Usman Ali Jaspal

SEO Expert, Copywriter, Web Designer, +1

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Hi there! I’m Usman Ali Jaspal, an SEO Specialist based in Lahore, Pakistan. I have 2+ years of hands-on experience across multiple agencies and client verticals, creating websites with a focus on technical SEO, keyword research, on-page optimization, and link building. I’m known for turning complex SEO data into clear, actionable plans that move rankings and grow organic traffic. I enjoy collaborating with content teams and leveraging tools like Google Search Console, Ahrefs, SEMrush, and Screaming Frog to drive measurable results.…Hi there! I’m Usman Ali Jaspal, an SEO Specialist based in Lahore, Pakistan. I have 2+ years of hands-on experience across multiple agencies and client verticals, creating websites with a focus on technical SEO, keyword research, on-page optimization, and link building. I’m known for turning complex SEO data into clear, actionable plans that move rankings and grow organic traffic. I enjoy collaborating with content teams and leveraging tools like Google Search Console, Ahrefs, SEMrush, and Screaming Frog to drive measurable results.

Available to hire

Hi there! I’m Usman Ali Jaspal, an SEO Specialist based in Lahore, Pakistan. I have 2+ years of hands-on experience across multiple agencies and client verticals, creating websites
with a focus on technical SEO, keyword research, on-page optimization, and link building.

I’m known for turning complex SEO data into clear, actionable plans that move rankings and grow organic traffic. I enjoy collaborating with content teams and leveraging tools like Google Search Console, Ahrefs, SEMrush, and Screaming Frog to drive measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

SEO Specialist at Digital Marketing Agency

January 1, 2024 - Present

Managed SEO for 8+ client websites across local business and ecommerce verticals. Grew combined organic traffic by 60% over 12 months through targeted keyword strategies and technical fixes. Conducted full technical SEO audits identifying and resolving 200+ on-site errors, including crawl issues, broken links, and slow page load times. Built and executed link-building campaigns that earned 150+ high-authority backlinks, improving domain authority for 3 key clients. Performed competitor analysis and keyword gap research using Ahrefs and SEMrush, uncovering 300+ new ranking opportunities. Collaborated with content teams to optimize 50+ landing pages and blog posts monthly, driving measurable SERP improvements.

Junior SEO Analyst at Tech Startup / Client Company

July 1, 2023 - December 31, 2023

Assisted in on-page optimization for a portfolio of 5 websites including meta titles, descriptions, header structure, and internal linking. Set up and monitored Google Search Console and Google Analytics for 10+ domains, delivering weekly performance reports to clients. Researched and mapped over 500 keywords across informational, commercial, and transactional intent categories. Helped improve average page load speed by 30% through Core Web Vitals optimization in coordination with the dev team. Supported local SEO efforts for 4 brick-and-mortar clients by optimizing Google Business Profiles and managing citations.