Available to hire
I’m a data-driven e-commerce and operations specialist with 6+ years of hands-on experience in product categorization, search relevancy, taxonomy auditing, and SKU management. I excel at turning large product datasets into actionable insights that boost efficiency, accuracy, and online performance. I’m collaborative, curious, and focused on delivering measurable results for fast-moving teams.
In cross-functional settings I enjoy challenging assumptions, optimizing workflows, and building scalable digital models. I combine deep data analysis with practical business sense to drive improvements in e-commerce, search ranking, and operational excellence.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Urdu
Fluent
English
Fluent
Work Experience
Independent Contractor – Data Analytics & SEO Audit at Independent Contractor
October 1, 2024 - PresentAudited query-result logic and catalog taxonomy to maximize search engine precision. Led e-commerce relevance initiatives including search relevance and SKU matching; performed metadata analysis and taxonomy audits. Analyzed market data to optimize ad spend and inventory forecasting.
Business & Marketing Operations Analyst at Independent Contractor
October 1, 2024 - PresentAudited query-result logic and catalog taxonomy to maximize search engine precision. Analyzed retail metrics and customer journeys to optimize conversion funnels. Delivered insights for marketing operations and product taxonomy, supporting ongoing optimization of e-commerce performance.
Data Analyst Intern (BI Track) at 10Pearls
January 1, 2024 - September 1, 2024Automated Python data cleaning loops for 50,000+ records and extracted SQL insights. Logged data inconsistencies to track KPIs and cut reporting cycles by 30%. Conducted domain research to improve search relevance and implemented data cleaning pipelines.
Data Analyst Intern (BI Track) at 10Pearls – Islamabad
January 1, 2024 - September 1, 2024Automated Python data cleaning loops for 50,000+ records and extracted SQL insights. Logged data inconsistencies to track KPIs and cut reporting cycles by 30%. Contributed to E-commerce & Relevance (search relevance, product categorization, taxonomy auditing, metadata analysis, SKU matching) and to Operations & Strategy (workflow auditing, process optimization, business case analysis, and project management). Tech stack included Python (Pandas/NumPy) and SQL, with data validation. Communicated in English with full professional proficiency.
Senior Project Scheduler & Data Planner at Freelance / Remote Contracts
January 1, 2021 - PresentDeveloped, updated, and structured multi-tier project schedules and operational tracking pipelines (such as the ALMEER corporate framework). Transformed raw performance entries into clear, interactive dashboards using Power BI and Advanced Excel to optimize data auditing. Reviewed and validated data integrity across various digital assets, ensuring strict compliance with operational guidelines and localized requirements. AI & LANGUAGE: Data Annotation, Text/Object Tagging, Localization, Content Evaluation. Data & Technical Tools: Oracle Primavera P6, Power BI, Advanced Microsoft Excel. E-commerce & Operations: Shopify Admin, Catalog Mapping, Workflow Management, Data Validation.
E-commerce Operations & Store Manager at Shopify (Digital Retail Platforms)
January 1, 2018 - January 1, 2021Managed end-to-end digital operations on Shopify, focusing on bulk product description filtering, precise category logging, and catalog tagging. Audited supply chain data and supplier inventory flows using international dropship portals to maintain data consistency. Evaluated ad copy variations and targeted search queries to optimize digital marketing performance and demographic relevance. AI & LANGUAGE: Data Annotation, Text/Object Tagging, Localization, Content Evaluation. Data Validation & Quality: Data Validation.
Education
Bachelor of Science in Data Science at Riphah International University – Islamabad, Pakistan
January 11, 2030 - January 1, 2024Bachelor of Science in Data Science at Riphah International University
January 11, 2030 - September 1, 2024Bachelor of Science in Data Science at Riphah International University – Islamabad, Pakistan
January 11, 2030 - September 1, 2024Qualifications
Industry Experience
Software & Internet, Professional Services, Retail, Media & Entertainment, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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