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Hi, I’m Usman Sheikh. I’m a Growth & Performance Marketing Manager with 8+ years of experience scaling digital products across healthcare, SaaS, mobile apps, and eCommerce. I’ve built acquisition strategies for healthcare and pharmacy brands (e.g., Canadian Insulin, Border Free Health, You Drug Store, Med Wholesale Supplies) and led growth initiatives for the Medispress mobile app, while aligning campaigns with healthcare policies on Google and Meta. I thrive in startup and scale-up environments, owning growth strategy, experimentation frameworks, growth loops, and analytics infrastructure. I specialize in multi-channel paid media, SEO & ASO, partnerships, affiliates, influencer programs, and data-driven optimization. I’ve managed budgets from €10K to €250K+ monthly in DACH, boosted ROAS from 3.2x to 4.8x, reduced CPA by 25%, and delivered 50,000+ app installs. I build performance dashboards (GA4, Looker Studio), run rigorous A/B tests, and collaborate closely with product, sales, and customer success to fuel sustainable growth.…Hi, I’m Usman Sheikh. I’m a Growth & Performance Marketing Manager with 8+ years of experience scaling digital products across healthcare, SaaS, mobile apps, and eCommerce. I’ve built acquisition strategies for healthcare and pharmacy brands (e.g., Canadian Insulin, Border Free Health, You Drug Store, Med Wholesale Supplies) and led growth initiatives for the Medispress mobile app, while aligning campaigns with healthcare policies on Google and Meta. I thrive in startup and scale-up environments, owning growth strategy, experimentation frameworks, growth loops, and analytics infrastructure. I specialize in multi-channel paid media, SEO & ASO, partnerships, affiliates, influencer programs, and data-driven optimization. I’ve managed budgets from €10K to €250K+ monthly in DACH, boosted ROAS from 3.2x to 4.8x, reduced CPA by 25%, and delivered 50,000+ app installs. I build performance dashboards (GA4, Looker Studio), run rigorous A/B tests, and collaborate closely with product, sales, and customer success to fuel sustainable growth.

Usman Sheikh

Digital Marketer, Growth Marketer, Performance Marketer, +3

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Hi, I’m Usman Sheikh. I’m a Growth & Performance Marketing Manager with 8+ years of experience scaling digital products across healthcare, SaaS, mobile apps, and eCommerce. I’ve built acquisition strategies for healthcare and pharmacy brands (e.g., Canadian Insulin, Border Free Health, You Drug Store, Med Wholesale Supplies) and led growth initiatives for the Medispress mobile app, while aligning campaigns with healthcare policies on Google and Meta. I thrive in startup and scale-up environments, owning growth strategy, experimentation frameworks, growth loops, and analytics infrastructure. I specialize in multi-channel paid media, SEO & ASO, partnerships, affiliates, influencer programs, and data-driven optimization. I’ve managed budgets from €10K to €250K+ monthly in DACH, boosted ROAS from 3.2x to 4.8x, reduced CPA by 25%, and delivered 50,000+ app installs. I build performance dashboards (GA4, Looker Studio), run rigorous A/B tests, and collaborate closely with product, sales, and customer success to fuel sustainable growth.…Hi, I’m Usman Sheikh. I’m a Growth & Performance Marketing Manager with 8+ years of experience scaling digital products across healthcare, SaaS, mobile apps, and eCommerce. I’ve built acquisition strategies for healthcare and pharmacy brands (e.g., Canadian Insulin, Border Free Health, You Drug Store, Med Wholesale Supplies) and led growth initiatives for the Medispress mobile app, while aligning campaigns with healthcare policies on Google and Meta. I thrive in startup and scale-up environments, owning growth strategy, experimentation frameworks, growth loops, and analytics infrastructure. I specialize in multi-channel paid media, SEO & ASO, partnerships, affiliates, influencer programs, and data-driven optimization. I’ve managed budgets from €10K to €250K+ monthly in DACH, boosted ROAS from 3.2x to 4.8x, reduced CPA by 25%, and delivered 50,000+ app installs. I build performance dashboards (GA4, Looker Studio), run rigorous A/B tests, and collaborate closely with product, sales, and customer success to fuel sustainable growth.

Available to hire

Hi, I’m Usman Sheikh. I’m a Growth & Performance Marketing Manager with 8+ years of experience scaling digital products across healthcare, SaaS, mobile apps, and eCommerce. I’ve built acquisition strategies for healthcare and pharmacy brands (e.g., Canadian Insulin, Border Free Health, You Drug Store, Med Wholesale Supplies) and led growth initiatives for the Medispress mobile app, while aligning campaigns with healthcare policies on Google and Meta. I thrive in startup and scale-up environments, owning growth strategy, experimentation frameworks, growth loops, and analytics infrastructure.

I specialize in multi-channel paid media, SEO & ASO, partnerships, affiliates, influencer programs, and data-driven optimization. I’ve managed budgets from €10K to €250K+ monthly in DACH, boosted ROAS from 3.2x to 4.8x, reduced CPA by 25%, and delivered 50,000+ app installs. I build performance dashboards (GA4, Looker Studio), run rigorous A/B tests, and collaborate closely with product, sales, and customer success to fuel sustainable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Beginner

Work Experience

Growth & Performance Marketing Consultant at Freelance Germany

January 1, 2024 - Present

Develop multi-channel acquisition strategies across Google Ads, Meta Ads, LinkedIn Ads, SEO, ASO, and native channels; support healthcare brands including Canadian Insulin, Border Free Health, You Drug Store, and Med Wholesale Supplies; support growth initiatives for the Medispress mobile app; build performance dashboards using GA4, AppsFlyer, and Looker Studio; test growth experiments across creatives, audiences, and landing pages to improve CAC and ROAS.

Senior Performance Marketing Manager at PERGOLUX

January 1, 2024 - Present

Managed €200k+ advertising spend across Google Ads and Meta; increased ROAS from 3.2x to 4.8x through campaign restructuring; reduced CPA by 25% via bidding optimization and testing frameworks; boosted organic traffic by 30% through SEO targeting high-intent B2B keywords; generated qualified leads via Google Search and LinkedIn; supported CRM lifecycle campaigns and lead nurturing workflows; built GA4 and Looker Studio dashboards to track lead quality and funnel performance.

Performance Marketing Manager at WTX – A Daimler Trucks Venture

January 1, 2023 - December 31, 2024

Generated 50,000+ app installs; reduced cost per install by 30%; implemented affiliate partnerships (Awin, FlexOffers); led influencer collaborations to scale user acquisition; integrated AppsFlyer + Firebase attribution.

Growth & Performance Marketing Lead at Bankiom – Mastercard Fintech Startup

January 1, 2021 - December 31, 2023

Led growth and performance marketing efforts for a Mastercard-backed fintech startup; managed multi-channel paid campaigns; developed growth experiments and partnerships to drive user acquisition and activation in UAE and beyond.

Growth & Performance Marketing Consultant at Freelance

January 1, 2024 - Present

Develop multi-channel acquisition strategies across Google Ads, Meta Ads, LinkedIn Ads, SEO, ASO, and native channels. Support healthcare brands including Canadian Insulin, Border Free Health, You Drug Store, and Med Wholesale Supplies. Support growth initiatives for Medispress mobile app acquisition. Develop performance dashboards using GA4, AppsFlyer, and Looker Studio. Test growth experiments across creatives, audiences, and landing pages to improve CAC and ROAS.

Growth & Performance Marketing Lead at Bankiom

January 1, 2021 - January 1, 2023

Generated 50,000+ app installs; reduced cost per install by 30%. Implemented affiliate partnerships (Awin, FlexOffers) and led influencer collaborations to scale user acquisition. Integrated AppsFlyer + Firebase attribution for growth & CRM optimization.