Amrita Singh

Worked with business, technology, and creative teams to deliver user-focused digital experiences aligned with strategic goals. Supported project execution through workflow alignment, stakeholder communication, and solution validation. Simplified complex user journeys into intuitive digital experiences for enterprise and customer-facing platforms (Samsung Group).

Collaborated with product managers, business analysts, engineering leads, and QA to align product scope, delivery timelines, and business goals. Participated in Agile workflows including sprint planning, backlog discussions, design reviews, and feature validation. Conducted stakeholder interviews, usability testing, and workflow analysis to identify business pain points and improve enterprise product experiences. Converted user and business insights into scalable product recommendations, journey maps, prototypes, and process improvements. Supported product standardization by building and maintaining scalable design systems to improve consistency and reduce development effort, and facilitated workshops to align teams on priorities, accessibility standards, and delivery outcomes.