Hi, I'm Victor Palaci. I'm a multidisciplinary designer and photographer based in São Paulo, Brazil. I help brands build strong visual identities and tell compelling stories through photography, motion graphics, and digital campaigns. I enjoy collaborating with teams and clients to deliver cohesive solutions that align with strategic goals. With experience in art direction, branding, and live-stream production, I thrive in fast-paced environments and love turning concepts into polished visuals. I'm fluent in English, proficient with Mac and PC, and comfortable working across social media, events, and retail campaigns.

Victor Palaci

Hi, I'm Victor Palaci. I'm a multidisciplinary designer and photographer based in São Paulo, Brazil. I help brands build strong visual identities and tell compelling stories through photography, motion graphics, and digital campaigns. I enjoy collaborating with teams and clients to deliver cohesive solutions that align with strategic goals. With experience in art direction, branding, and live-stream production, I thrive in fast-paced environments and love turning concepts into polished visuals. I'm fluent in English, proficient with Mac and PC, and comfortable working across social media, events, and retail campaigns.

Available to hire

Hi, I’m Victor Palaci. I’m a multidisciplinary designer and photographer based in São Paulo, Brazil. I help brands build strong visual identities and tell compelling stories through photography, motion graphics, and digital campaigns. I enjoy collaborating with teams and clients to deliver cohesive solutions that align with strategic goals.

With experience in art direction, branding, and live-stream production, I thrive in fast-paced environments and love turning concepts into polished visuals. I’m fluent in English, proficient with Mac and PC, and comfortable working across social media, events, and retail campaigns.

See more

Language

English
Fluent

Work Experience

Freelance Designer & Photographer at Self-employed / Freelance
January 1, 2022 - Present
Creation of content for social media, motion graphics and digital campaigns; Development of logos, visual identities and corporate presentations; Production of overlays and layouts for live streaming; Event photography coverage and photoshoots
Art Director at RC Marketing
September 1, 2018 - November 1, 2021
Creation and rollout of identities for ATL, BTL and internal marketing campaigns; Development of POS materials and printed assets for Retail and Food Service; Production of social media content, posts and short videos; Product still photography and event coverage; Brand lead for Aurora Alimentos; Worked with major clients such as Itaú, Bacio di Latte, Gomes da Costa, Da Terrinha Alimentos and Roge Distribuidora
UI & UX Art Director at RedFox Digital Solutions
February 1, 2018 - September 1, 2018
Criação de identidade visual e fluxo de interface para aplicativos e plataformas; Social media content production; Web design and branding
Graphic Designer at Fundação Memorial da América Latina
July 1, 2017 - January 1, 2018
Social media content production (posts and videos); Creation of motion graphics and animated bumpers; Visual identity and communication for cultural events and institutional projects
Layout Designer (Freelance Night Shift) at O Estado de S. Paulo
August 1, 2014 - September 1, 2017
Layout design for the digital tablet edition of the newspaper; Work in a fast-paced nighttime production environment with strict deadlines
Art Director at Idearia - comunicação & criação de conteúdo
August 1, 2014 - February 1, 2016
Daily social media content production; Creation of visual identities, with a focus on bars and restaurants

Education

Bachelor’s Degree in Design at Universidade Presbiteriana Mackenzie
January 1, 2010 - December 31, 2013
Technical Degree in Graphic Computing at Faculdade Alpha Channel
January 1, 2009 - December 31, 2009
Fashion Photography at SENAC
March 1, 2025 - May 1, 2025
Event Photography at SENAC
May 1, 2025 - July 1, 2025
Image manipulation for photographers at SENAC
April 1, 2025 - July 23, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Education, Professional Services