Available to hire
Hi, I’m Victor Palaci. I’m a multidisciplinary designer and photographer based in São Paulo, Brazil. I help brands build strong visual identities and tell compelling stories through photography, motion graphics, and digital campaigns. I enjoy collaborating with teams and clients to deliver cohesive solutions that align with strategic goals.
With experience in art direction, branding, and live-stream production, I thrive in fast-paced environments and love turning concepts into polished visuals. I’m fluent in English, proficient with Mac and PC, and comfortable working across social media, events, and retail campaigns.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Freelance Designer & Photographer at Self-employed / Freelance
January 1, 2022 - PresentCreation of content for social media, motion graphics and digital campaigns; Development of logos, visual identities and corporate presentations; Production of overlays and layouts for live streaming; Event photography coverage and photoshoots
Art Director at RC Marketing
September 1, 2018 - November 1, 2021Creation and rollout of identities for ATL, BTL and internal marketing campaigns; Development of POS materials and printed assets for Retail and Food Service; Production of social media content, posts and short videos; Product still photography and event coverage; Brand lead for Aurora Alimentos; Worked with major clients such as Itaú, Bacio di Latte, Gomes da Costa, Da Terrinha Alimentos and Roge Distribuidora
UI & UX Art Director at RedFox Digital Solutions
February 1, 2018 - September 1, 2018Criação de identidade visual e fluxo de interface para aplicativos e plataformas; Social media content production; Web design and branding
Graphic Designer at Fundação Memorial da América Latina
July 1, 2017 - January 1, 2018Social media content production (posts and videos); Creation of motion graphics and animated bumpers; Visual identity and communication for cultural events and institutional projects
Layout Designer (Freelance Night Shift) at O Estado de S. Paulo
August 1, 2014 - September 1, 2017Layout design for the digital tablet edition of the newspaper; Work in a fast-paced nighttime production environment with strict deadlines
Art Director at Idearia - comunicação & criação de conteúdo
August 1, 2014 - February 1, 2016Daily social media content production; Creation of visual identities, with a focus on bars and restaurants
Education
Bachelor’s Degree in Design at Universidade Presbiteriana Mackenzie
January 1, 2010 - December 31, 2013Technical Degree in Graphic Computing at Faculdade Alpha Channel
January 1, 2009 - December 31, 2009Fashion Photography at SENAC
March 1, 2025 - May 1, 2025Event Photography at SENAC
May 1, 2025 - July 1, 2025Image manipulation for photographers at SENAC
April 1, 2025 - July 23, 2025Qualifications
Industry Experience
Media & Entertainment, Retail, Software & Internet, Education, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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