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Hi, I’m Vadim Prokofiev, a growth- and performance-focused marketing leader with 8+ years of experience in FMCG, e-commerce, and B2B digital. I excel at shaping local investment strategies in emerging markets and aligning brand, performance, and operations to drive measurable user and revenue growth. I’ve led integrated campaigns for multiple markets, owned end-to-end GTM planning and budget execution, and partnered closely with sales to ensure marketing investments support funnel and revenue targets. I thrive at the intersection of strategy and hands-on execution: media planning, CAC optimization, cross-functional stakeholder management, and localization for diverse contexts (CIS, Turkey, Mexico, Indonesia). Currently based in Belgrade and open to relocation, I’m a remote-first leader who builds scalable processes, mentored teams, and data-driven programs that deliver consistent growth across channels and markets.…Hi, I’m Vadim Prokofiev, a growth- and performance-focused marketing leader with 8+ years of experience in FMCG, e-commerce, and B2B digital. I excel at shaping local investment strategies in emerging markets and aligning brand, performance, and operations to drive measurable user and revenue growth. I’ve led integrated campaigns for multiple markets, owned end-to-end GTM planning and budget execution, and partnered closely with sales to ensure marketing investments support funnel and revenue targets. I thrive at the intersection of strategy and hands-on execution: media planning, CAC optimization, cross-functional stakeholder management, and localization for diverse contexts (CIS, Turkey, Mexico, Indonesia). Currently based in Belgrade and open to relocation, I’m a remote-first leader who builds scalable processes, mentored teams, and data-driven programs that deliver consistent growth across channels and markets.

Vadim Prokofiev

Growth Marketer, Product Marketer, Marketing Strategist, +2

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Hi, I’m Vadim Prokofiev, a growth- and performance-focused marketing leader with 8+ years of experience in FMCG, e-commerce, and B2B digital. I excel at shaping local investment strategies in emerging markets and aligning brand, performance, and operations to drive measurable user and revenue growth. I’ve led integrated campaigns for multiple markets, owned end-to-end GTM planning and budget execution, and partnered closely with sales to ensure marketing investments support funnel and revenue targets. I thrive at the intersection of strategy and hands-on execution: media planning, CAC optimization, cross-functional stakeholder management, and localization for diverse contexts (CIS, Turkey, Mexico, Indonesia). Currently based in Belgrade and open to relocation, I’m a remote-first leader who builds scalable processes, mentored teams, and data-driven programs that deliver consistent growth across channels and markets.…Hi, I’m Vadim Prokofiev, a growth- and performance-focused marketing leader with 8+ years of experience in FMCG, e-commerce, and B2B digital. I excel at shaping local investment strategies in emerging markets and aligning brand, performance, and operations to drive measurable user and revenue growth. I’ve led integrated campaigns for multiple markets, owned end-to-end GTM planning and budget execution, and partnered closely with sales to ensure marketing investments support funnel and revenue targets. I thrive at the intersection of strategy and hands-on execution: media planning, CAC optimization, cross-functional stakeholder management, and localization for diverse contexts (CIS, Turkey, Mexico, Indonesia). Currently based in Belgrade and open to relocation, I’m a remote-first leader who builds scalable processes, mentored teams, and data-driven programs that deliver consistent growth across channels and markets.

Available to hire

Hi, I’m Vadim Prokofiev, a growth- and performance-focused marketing leader with 8+ years of experience in FMCG, e-commerce, and B2B digital. I excel at shaping local investment strategies in emerging markets and aligning brand, performance, and operations to drive measurable user and revenue growth. I’ve led integrated campaigns for multiple markets, owned end-to-end GTM planning and budget execution, and partnered closely with sales to ensure marketing investments support funnel and revenue targets.

I thrive at the intersection of strategy and hands-on execution: media planning, CAC optimization, cross-functional stakeholder management, and localization for diverse contexts (CIS, Turkey, Mexico, Indonesia). Currently based in Belgrade and open to relocation, I’m a remote-first leader who builds scalable processes, mentored teams, and data-driven programs that deliver consistent growth across channels and markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Russian

Fluent

English

Advanced

French

Intermediate

Work Experience

Growth & Marketing Manager at International ERP/IT systems integrator

April 1, 2025 - Present

Defined and executed local marketing strategies for three international markets simultaneously; adapted global ABM playbooks to local audience realities, competitive dynamics, and cultural contexts. Owned full budget planning and expenditure tracking; reported CAC, MQL, and SQL metrics to leadership on a regular cadence. Led multi-channel campaigns end-to-end (LinkedIn, Meta, Google, TikTok) from strategy and creative brief through to performance analysis and optimization. Partnered closely with Sales to align marketing investment to funnel and revenue targets, establishing shared visibility on growth metrics across functions. Monitored local market dynamics across three emerging markets to inform investment decisions and positioning.

Brand, Growth & Category Marketing at Pyaterochka (X5 Retail Group)

September 1, 2020 - April 1, 2025

Delivered 2x ROI growth by restructuring channel mix and crafting evergreen promotional campaigns; ROI increased from 300% to 600% within four months. Owned local marketing strategy across brand, performance, content, social, CRM, and PR; ensured messaging consistency, optimized budget utilization, and aligned growth KPIs. Planned and executed 20+ integrated campaigns (AT L and BTL end-to-end) driving brand awareness, consideration, and recall; collaborated with external agencies, media buyers, and internal teams. Built cross-functional marketing infrastructure and processes, delivering measurable uplift in brand metrics and revenue.

PPC Specialist at Veeam Software

February 1, 2020 - May 1, 2020

Managed paid campaigns across Meta, Google Ads, Bing, LinkedIn, and X for the LATAM region; gained hands-on exposure to international digital execution and cross-channel budget management.

Project Marketing Manager at Articles Internet Solutions

October 1, 2017 - February 29, 2020

Led a performance marketing team of 4 specialists; oversaw client campaigns for Samsonite, LC Waikiki, Leroy Merlin, and Shopping Live. Responsible for campaign delivery quality, KPI achievement, and client satisfaction across accounts; coordinated cross-functional collaboration with Strategy, New Business, and PR teams to ensure cohesive go-to-market execution.