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I am a UX designer focused on crafting intuitive, data-driven, and user-centered experiences for SaaS, web, and eCommerce platforms. I collaborate with product managers, engineers, and analysts to translate complex business requirements into accessible, engaging interfaces and to build scalable design systems. I leverage user research, experimentation, and accessibility best practices to optimize digital experiences, improve task success and conversions, and deliver inclusive, human-centered solutions across web and mobile platforms.…I am a UX designer focused on crafting intuitive, data-driven, and user-centered experiences for SaaS, web, and eCommerce platforms. I collaborate with product managers, engineers, and analysts to translate complex business requirements into accessible, engaging interfaces and to build scalable design systems. I leverage user research, experimentation, and accessibility best practices to optimize digital experiences, improve task success and conversions, and deliver inclusive, human-centered solutions across web and mobile platforms.

Vaishnavi Peddaboina

UX Designer, UI Designer, Web Designer, +4

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I am a UX designer focused on crafting intuitive, data-driven, and user-centered experiences for SaaS, web, and eCommerce platforms. I collaborate with product managers, engineers, and analysts to translate complex business requirements into accessible, engaging interfaces and to build scalable design systems. I leverage user research, experimentation, and accessibility best practices to optimize digital experiences, improve task success and conversions, and deliver inclusive, human-centered solutions across web and mobile platforms.…I am a UX designer focused on crafting intuitive, data-driven, and user-centered experiences for SaaS, web, and eCommerce platforms. I collaborate with product managers, engineers, and analysts to translate complex business requirements into accessible, engaging interfaces and to build scalable design systems. I leverage user research, experimentation, and accessibility best practices to optimize digital experiences, improve task success and conversions, and deliver inclusive, human-centered solutions across web and mobile platforms.

Available to hire

I am a UX designer focused on crafting intuitive, data-driven, and user-centered experiences for SaaS, web, and eCommerce platforms. I collaborate with product managers, engineers, and analysts to translate complex business requirements into accessible, engaging interfaces and to build scalable design systems.

I leverage user research, experimentation, and accessibility best practices to optimize digital experiences, improve task success and conversions, and deliver inclusive, human-centered solutions across web and mobile platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Software Engineer at Prolifics Corporation Pvt.Ltd

July 1, 2023 - August 1, 2024

Led end-to-end UX and web design for 15+ production SaaS and e-commerce interfaces, delivering responsive, high-fidelity designs grounded in typography, visual hierarchy, layout systems, and accessibility standards, resulting in a 30% increase in user engagement. Produced research-driven creative solutions by synthesizing user research, usability findings, and business requirements into intuitive user flows, wireframes, and prototypes, improving task success rates by 25% across key user journeys. Built and maintained a scalable design system and UI pattern library with reusable components, design tokens, and interaction guidelines, reducing design-to-development handoff time by 35% and ensuring visual consistency across multiple products. Partnered closely with UI developers, product managers, and cross-functional teams in an Agile environment to iterate rapidly on designs, incorporating usability feedback and stakeholder input, which shortened release cycles by 20%. Advocated for user

Intern at Smart Bridge

April 1, 2021 - July 1, 2022

Executed end-to-end UX design workflows, including user research, journey mapping, information architecture, wireframing, prototyping, and usability testing for data-intensive web applications, improving usability scores by 30%. Designed responsive dashboards and SaaS interfaces for a predictive maintenance platform, translating complex IoT and operational data into clear visual hierarchies and layouts, increasing analysis efficiency by 40%. Collaborated with engineers, data scientists, and researchers to align UX artifacts with technical constraints and real-time system behavior, reducing design rework by 25%. Applied typography, color theory, interaction design, and accessibility principles to ensure clarity and inclusivity, enabling 80% of test users to accurately interpret insights and complete tasks without assistance.

UI/UX Designer at Urban Insights

August 1, 2025 - Present

Designed a mission-driven e-commerce platform for a cultural institution, integrating ticketing, merchandise sales, and donation workflows into a seamless digital experience. Conducted user research, journey mapping, task analysis, and contextual inquiries to uncover pain points and inform feature prioritization and interaction improvements. Redesigned critical user flows for ticket booking, product browsing, and checkout, and contributed to a design system to ensure accessibility and brand alignment across web and mobile platforms. Collaborated with product managers, front-end engineers, and marketing staff within Agile Scrum cycles to iterate through usability testing and stakeholder feedback, enhancing engagement and conversions.