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Growth-focused marketer with 5 years of experience driving customer acquisition and onsite optimization across e-commerce and digital platforms. Hands-on with AI tools (ChatGPT, Gemini) to accelerate content and campaign production, and with analytics to turn performance data into growth recommendations. Collaborates cross-functionally with marketing, product, and category teams to launch and scale growth initiatives, improving key metrics through merchandising, journey optimization, and campaign measurement. Strong reporting and A/B testing support mindset to drive ROI and conversion outcomes.…Growth-focused marketer with 5 years of experience driving customer acquisition and onsite optimization across e-commerce and digital platforms. Hands-on with AI tools (ChatGPT, Gemini) to accelerate content and campaign production, and with analytics to turn performance data into growth recommendations. Collaborates cross-functionally with marketing, product, and category teams to launch and scale growth initiatives, improving key metrics through merchandising, journey optimization, and campaign measurement. Strong reporting and A/B testing support mindset to drive ROI and conversion outcomes.

Vaishnavi Ghodekar

Growth Marketer, Digital Marketer, Conversion Rate Optimization Expert, +2

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Growth-focused marketer with 5 years of experience driving customer acquisition and onsite optimization across e-commerce and digital platforms. Hands-on with AI tools (ChatGPT, Gemini) to accelerate content and campaign production, and with analytics to turn performance data into growth recommendations. Collaborates cross-functionally with marketing, product, and category teams to launch and scale growth initiatives, improving key metrics through merchandising, journey optimization, and campaign measurement. Strong reporting and A/B testing support mindset to drive ROI and conversion outcomes.…Growth-focused marketer with 5 years of experience driving customer acquisition and onsite optimization across e-commerce and digital platforms. Hands-on with AI tools (ChatGPT, Gemini) to accelerate content and campaign production, and with analytics to turn performance data into growth recommendations. Collaborates cross-functionally with marketing, product, and category teams to launch and scale growth initiatives, improving key metrics through merchandising, journey optimization, and campaign measurement. Strong reporting and A/B testing support mindset to drive ROI and conversion outcomes.

Available to hire

Growth-focused marketer with 5 years of experience driving customer acquisition and onsite optimization across e-commerce and digital platforms. Hands-on with AI tools (ChatGPT, Gemini) to accelerate content and campaign production, and with analytics to turn performance data into growth recommendations.

Collaborates cross-functionally with marketing, product, and category teams to launch and scale growth initiatives, improving key metrics through merchandising, journey optimization, and campaign measurement. Strong reporting and A/B testing support mindset to drive ROI and conversion outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Growth Senior Associate (Onsite) at Namshi

March 1, 2025 - Present

Led end-to-end growth campaigns and execution calendars for key business events, coordinating across marketing, category, creative, and development teams to deliver on time. Analyzed website, campaign, and product feed data using Looker Studio, Google Sheets, and Excel (pivot tables), translating insights into actionable recommendations. Evaluated acquisition and GWP/Samples campaign performance against GMV, AOV, conversion rate, and engagement metrics to improve ROI. Optimized site merchandising, product placement, and customer journeys, achieving a 30% increase in click-through rate (CTR). Provided weekly data-driven reporting to leadership to inform strategic promotional and marketing decisions.

Growth Associate at Namshi

February 1, 2024 - March 1, 2025

Supported cross-functional execution by collaborating with content, creative, and performance marketing teams to ensure campaign assets and channels were ready for launch. Created marketing content and campaign ideas using ChatGPT and Google Gemini to improve production speed. Executed and optimized Gift-with-Purchase (GWP) acquisition campaigns, improving conversion rates and overall performance. Used CMS tools to create, edit, and publish website content aligned to acquisition and engagement objectives.

Senior Digital Marketing Analyst at Eclerx

August 1, 2021 - February 1, 2024

Managed weekly and monthly project reporting to keep stakeholders aligned on performance and progress. Conducted quality audits and compliance reviews to improve project performance and adherence to client requirements. Executed digital ad trafficking, campaign setup, and optimization on Amazon platforms to improve visibility and results. Generated and managed 15,000+ tracking URLs to monitor campaign effectiveness and product visibility.