I am a Social Media Manager and Designer. I usually manage eight to ten projects at one time
Creating and executing both pre-launch and post-launch marketing strategies for mobile apps
Conducting product audits, recommend UI/UX improvements for overall product enhancement to increase conversion percentages. I have experience in working with wire-framing tools such as Balsamiq
Planning & executing user acquisition campaigns. I’ve primarily worked on the following ad platforms: Google Adwords, Facebook Ads, Apple Search Ads. I’m Apple Search Ads Certified.
Keyword & competitor analysis for mobile apps
Optimizing App Store metadata (ASO) which includes keyword optimization, conceptualizing app screenshots and app promo videos to improve store conversion rates
Analyzing the effects of marketing strategies on the app’s organic presence on the stores as well as on the revenue generated by the app
Optimizing marketing strategies & studying app analytics to keep the app’s revenue ROI positive and to increase user/subscriber base
Working on PR outreach to boost app discovery
Client communication
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