Social media marketing and graphic design professional with a multidisciplinary background in content strategy, brand communication, and visual design. Experienced in end-to-end social media operations including campaign planning, content creation, copywriting, art direction, and performance analysis—combining strategic thinking with compelling visual storytelling to build authentic brand narratives and drive audience engagement across digital platforms. Skilled in managing editorial calendars, producing multi-platform digital content, and ensuring consistent brand identity across all touchpoints. Proficient with tools such as Canva, CapCut, Meta Business Suite, Notion, and Google Workspace/Microsoft Office, with a strong focus on optimizing reach and engagement through social media analytics and iterative content improvements.

Valensia Stela

Social media marketing and graphic design professional with a multidisciplinary background in content strategy, brand communication, and visual design. Experienced in end-to-end social media operations including campaign planning, content creation, copywriting, art direction, and performance analysis—combining strategic thinking with compelling visual storytelling to build authentic brand narratives and drive audience engagement across digital platforms. Skilled in managing editorial calendars, producing multi-platform digital content, and ensuring consistent brand identity across all touchpoints. Proficient with tools such as Canva, CapCut, Meta Business Suite, Notion, and Google Workspace/Microsoft Office, with a strong focus on optimizing reach and engagement through social media analytics and iterative content improvements.

Available to hire

Social media marketing and graphic design professional with a multidisciplinary background in content strategy, brand communication, and visual design. Experienced in end-to-end social media operations including campaign planning, content creation, copywriting, art direction, and performance analysis—combining strategic thinking with compelling visual storytelling to build authentic brand narratives and drive audience engagement across digital platforms.

Skilled in managing editorial calendars, producing multi-platform digital content, and ensuring consistent brand identity across all touchpoints. Proficient with tools such as Canva, CapCut, Meta Business Suite, Notion, and Google Workspace/Microsoft Office, with a strong focus on optimizing reach and engagement through social media analytics and iterative content improvements.

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Language

Indonesian
Fluent
English
Advanced

Work Experience

Social Media Manager at CCS School Surabaya
December 1, 2025 - Present
Social Media Manager & Graphic Designer at CCS School Surabaya
December 1, 2025 - Present
Managed end-to-end social media operations on a hybrid/remote basis, covering campaign planning, content creation, copywriting, art direction, scheduling, and publishing across social platforms. Developed branded visual assets and maintained consistent brand identity across posts and communication materials. Collaborated cross-functionally to promote school events, academic programs, and community initiatives, while monitoring performance and leveraging audience insights to optimize content strategy and engagement. Produced digital content including photos/videos aligned with brand guidelines and handled editorial calendar planning for timely, relevant posting.
Virtual Executive Assistant at Fox Property Group
August 31, 2025 - September 6, 2025
Managed director's calendar and daily priorities; created and maintained SOPs and project briefs; handled office leasing contracts and coordination with third parties; maintained accurate CRM records (GoHighLevel) and led sales pipelines; built funnels, automations, and landing pages for lead generation; scheduled client appointments; produced reports and internal documents; coordinated client communications; created client invoices and maintained financial records.
Virtual Executive Assistant at Hionasis Invest Fox Property Group
August 31, 2025 - August 7, 2025
Managed the director's calendar, scheduled meetings, and ensured daily priorities and tasks were aligned and completed. Created and maintained internal SOPs, project briefs, and operational documents to support cross-functional clarity. Handled leasing contracts for office rentals including coordination with third parties and document tracking. Maintained accurate CRM records including data entry of leads, contacts, and products, and managed sales pipelines. Built and optimized funnels, automations, and landing pages for lead generation and discovery call conversion. Scheduled and confirmed client appointments ensuring seamless coordination with internal teams. Created and issued client invoices, maintaining financial documentation and record consistency. Managed all client communications via email and chat, ensuring professional and timely responses. Produced reports and internal documents using Microsoft Excel, Word, and formatted PDFs for client use. Took comprehensive meeting notes
Virtual Executive Assistant at InvestFox Property Group
November 1, 2024 - November 30, 2025
Social Media Specialist at Byeternally.Gift
September 30, 2024 - August 7, 2025
Managed and optimized the brand’s Instagram account to enhance content visibility and engagement. Developed comprehensive content planning and scheduling strategies to ensure timely and relevant posts. Produced high-quality photo and video content aligned with the brand’s identity, effectively conveying its message and values.
Web Content Writer at Sentul City TBK / Sentul City Tourism
June 30, 2024 - September 6, 2025
Researched and wrote web content about Sentul City tourist attractions; compiled 60+ non-SEO copy pieces for the Sentul City Tourism website to attract and captivate readers; assisted with social media content planning.
Web Content Writer at PT. Sentul City Tbk.
June 30, 2024 - August 7, 2025
Collected over 100 unique selling point data consisting of relevant information about tourist attractions in Sentul City. Produced over 60 non-SEO copywriting pieces to be published on the Sentul City Tourism website to attract and captivate potential readers, promoting the Sentul City destination effectively.
Social Media Specialist at Calia Jewelry
January 1, 2024 - September 30, 2024
Managed brand communications with attention to maintaining professional visual presentation and supported ongoing digital content production.
Social Media Marketing Professional at St. Louis Catholic Senior High School
January 1, 2024 - January 1, 2024
Interior Design Intern at SHL Asia
December 31, 2023 - September 6, 2025
Conducted in-depth research into emergent design styles, color palettes, and trends; developed 3D models of furniture, interiors, and spaces using SketchUp; contributed to client meetings and notes with senior designers.
Interior Design Intern at SHL Asia
December 31, 2023 - August 7, 2025
Conducted in-depth research into emerging styles, color palettes, and design trends within the interior design industry. Created detailed 3D models of furniture, interior elements, and entire spaces using SketchUp software. Assisted in client meetings by taking notes and creating Minutes of Meetings to ensure all decisions, changes, and next steps were documented. Contributed to the development of interior design concepts for a high-end villa project.
Interior Design Workshop (Coordinator) at Sunway University
April 1, 2023 - April 30, 2023
Coordinated committee operations and mentored a team of 20+ committee members within the secretariat division. Prepared event proposals, documentation, and financial accountability reports using Microsoft Office, supported event logistics and on-site operations, and served as Master of Ceremonies during briefings attended by 120+ participants. Created social media captions and promotional content for the event, designed visual assets aligned with organizational branding, and supported online promotional activities with committee members. Mentored first-year university students during orientation, facilitated group discussions and activities focused on communication, teamwork, and leadership, and participated in an international workshop related to sustainable development goals through design thinking and creative problem-solving.
Quality Assurance Supervisor & Transcriptionist at Appen Global
July 31, 2022 - September 6, 2025
Ensured thousands of audio notes were transcribed into digital text; managed workflow and trained new hires on how to best serve customers and teams.
Quality Assurance Supervisor & Transcriptionist at Appen Global
July 31, 2022 - August 7, 2025
Ensured thousands of annotated audio were accurately converted into digital text. Managed workflow and trained new hires on how to best serve customers and teams of employees. Transcribed audio into digital text for AI program.
Secretary at Share to Care (Steering Committee)
March 31, 2022 - September 6, 2025
Organized and coordinated committee meetings; prepared proposals and accountability reports; supported event planning and documentation for internal clarity; maintained CRM records and client communications.
Steering Committee Secretary at Share to Care
November 1, 2021 - March 31, 2022
Welcome Grateful Generation (Mentor/Frontliner)
May 1, 2021 - July 31, 2021
Mentored approximately 10 first-year university students during orientation and guided participants through orientation-related discussions and activities.
HIMAINTRA's Election (Publicity & Documentation Coordinator) at HIMAINTRA
March 1, 2021 - May 31, 2021
Developed promotional materials and social media content for the election campaign and designed digital posters and visual assets aligned with organizational branding. Coordinated online promotional activities and communication with committee members.
Social Media Content Creator at Calia Jewelry
January 1, 2021 - July 31, 2021
Managed and optimized the brand’s Instagram content to increase visibility and engagement. Created visual designs for Instagram stories aligned with brand identity, administered a consistent posting schedule, and supported customer engagement through timely responses and interactive content. Produced high-quality photo and video content consistent with brand messaging and values, and developed content planning and scheduling strategies for timely, relevant posts.

Education

Bachelor of Arts at Petra Christian University
January 1, 2020 - January 1, 2024
Natural Science Student at Petra Christian University
January 1, 2017 - January 1, 2020
Interior Design at Petra Christian University
January 1, 2020 - January 1, 2024
Natural Science Student at St. Louis 1 Catholic Senior High School
January 1, 2017 - January 1, 2020
Interior Design at Petra Christian University
January 1, 2020 - January 1, 2024
Natural Science Student at Interior Design
January 1, 2017 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Real Estate & Construction, Retail, Professional Services, Software & Internet, Non-Profit Organization