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Freelance Social Media Strategist & Manager with a strong passion for digital storytelling. With over 5 years of experience in the fashion and beauty industry, I help lifestyle brands, small businesses, and creators build authentic and impactful online presences. I collaborate closely with clients to develop tailored social media strategies, create engaging content that reflects their identity, and transform social platforms into strategic brand touchpoints.…Freelance Social Media Strategist & Manager with a strong passion for digital storytelling. With over 5 years of experience in the fashion and beauty industry, I help lifestyle brands, small businesses, and creators build authentic and impactful online presences. I collaborate closely with clients to develop tailored social media strategies, create engaging content that reflects their identity, and transform social platforms into strategic brand touchpoints.

Valentina Stellini

Social Media Manager, Marketing Strategist, Community Manager, +6

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Freelance Social Media Strategist & Manager with a strong passion for digital storytelling. With over 5 years of experience in the fashion and beauty industry, I help lifestyle brands, small businesses, and creators build authentic and impactful online presences. I collaborate closely with clients to develop tailored social media strategies, create engaging content that reflects their identity, and transform social platforms into strategic brand touchpoints.…Freelance Social Media Strategist & Manager with a strong passion for digital storytelling. With over 5 years of experience in the fashion and beauty industry, I help lifestyle brands, small businesses, and creators build authentic and impactful online presences. I collaborate closely with clients to develop tailored social media strategies, create engaging content that reflects their identity, and transform social platforms into strategic brand touchpoints.

Available to hire

Freelance Social Media Strategist & Manager with a strong passion for digital storytelling. With over 5 years of experience in the
fashion and beauty industry, I help lifestyle brands, small businesses, and creators build authentic and impactful online presences. I
collaborate closely with clients to develop tailored social media strategies, create engaging content that reflects their identity, and
transform social platforms into strategic brand touchpoints.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Italian

Fluent

English

Advanced

Spanish; Castilian

Beginner

Work Experience

Freelance Social Media Manager & Strategist

May 1, 2026 - Present

Develop tailored social media strategies for lifestyle brands, small businesses, and creators, defining content pillars, tone of voice, and digital positioning. Coordinate and produce photo/video shoots, manage end-to-end social channels and editorial planning, and create visual + written content. Design UGC and influencer marketing campaigns, build community and audience relationships, manage paid social campaigns supporting organic strategy, and monitor performance to continuously optimize. Write and direct creative briefs for social projects, including short-form video editing (CapCut) and basic design (Canva/Photoshop).

Global Senior Coordinator - Organic Social & Project Manager (Freelance/Consulting) at Tommy Hilfiger

January 2, 2024 - April 1, 2026

Led global organic social strategy for Tommy Jeans across key platforms, developing and overseeing content production for global campaigns, events, and shoots. Coordinated integrated activations with international teams and agencies, managed influencer/UGC briefs and social content planning, and strengthened engagement and community through creator partnerships. Owned editorial calendars, aligned regional activations with brand storytelling, and produced post-campaign reporting with performance analysis and KPI optimization. Supported global strategy development and ensured consistent brand execution across markets.

Global Social Media Coordinator (Freelance/Consulting) at Tommy Hilfiger

April 1, 2022 - January 1, 2024

Supported global social media strategy by managing editorial calendars and coordinating regional activations aligned with brand storytelling. Managed influencer briefs and social content planning, then analyzed performance and produced post-campaign reports. Contributed to improving content effectiveness through KPI tracking and optimization, ensuring consistent communication across channels.

Social Media Marketing Intern at Diego Dalla Palma

June 1, 2021 - March 31, 2022

Managed social media content and supported creative campaign execution. Assisted with influencer collaborations, email marketing, and paid activations, and produced performance reports and engagement analysis to inform next actions.