Valentin Stefan Tanase

Marketing Technology Specialist at LeadFabric, Bucharest

Executed and managed marketing automation workflows in Marketo for international clients; acted as a specialist point of contact for clients; supported other client-facing consultants with implementation and technical best practices; ensured projects were delivered as planned; performed day-to-day Marketo system maintenance for clients.

Marketing Automation Specialist at IBM, Bucharest

Created coherent journeys in Marketo for users coming from digital channels and from industry events. Collaborated closely with strategists; suggested ways to optimize campaign design; conducted A/B Testing; created segmentations; designed and proposed email campaigns; analyzed the results of email campaigns.

Email Marketing Specialist at Studio Moderna, Bucharest

Managed email campaigns for six different brands, including Dormeo, using the Acoustic platform. Edited emails in Adobe Dreamweaver and wrote the copy; segmented the database to target specific groups; conducted A/B Testing; analyzed campaign results using Google Analytics; conducted lead generation campaigns to incentivize visitors and social media followers to subscribe to the newsletters.

Digital Project Manager at Studio Moderna, Bucharest

Implemented digital marketing campaigns for two online stores, www.top-shop.ro and www.walkmaxx.ro, collaborating with performance marketing and email teams to develop effective strategies aimed at achieving ecommerce targets. Also carried out detailed analyses of digital campaign performance to help optimize future initiatives.

Ecommerce Specialist at IMA Concept, Bucharest

Managed ecommerce initiatives and supported digital marketing activities to improve conversions.

Data Processor at Ipsos, Bucharest

Data processing tasks supporting market research projects.