Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a Brazilian-Italian journalist and communications leader based in Lisbon, with more than ten years of experience in financial journalism, digital media, corporate communications and editorial strategy. I currently work as Financial Editor-in-Chief and Product Owner at O Estado de S. Paulo, one of Brazil’s most established news organisations, where I lead a multidisciplinary team of around 20 professionals and oversee content, audience growth and digital product strategy. Throughout my career, I have covered economics, finance, business and public policy for publications including Exame and IstoÉ Dinheiro. I also worked in media relations for Credit Suisse Brazil, developing executive messaging and supporting communication in a regulated and reputation-sensitive environment. I hold a Master’s Degree in Leadership from Nova School of Business and Economics, a postgraduate qualification in Digital Marketing and a Certificate in Digital Media from the University of California, Berkeley. My main interests include strategic communication, leadership, digital transformation, audience development and the responsible use of AI in content and organisations.…I am a Brazilian-Italian journalist and communications leader based in Lisbon, with more than ten years of experience in financial journalism, digital media, corporate communications and editorial strategy. I currently work as Financial Editor-in-Chief and Product Owner at O Estado de S. Paulo, one of Brazil’s most established news organisations, where I lead a multidisciplinary team of around 20 professionals and oversee content, audience growth and digital product strategy. Throughout my career, I have covered economics, finance, business and public policy for publications including Exame and IstoÉ Dinheiro. I also worked in media relations for Credit Suisse Brazil, developing executive messaging and supporting communication in a regulated and reputation-sensitive environment. I hold a Master’s Degree in Leadership from Nova School of Business and Economics, a postgraduate qualification in Digital Marketing and a Certificate in Digital Media from the University of California, Berkeley. My main interests include strategic communication, leadership, digital transformation, audience development and the responsible use of AI in content and organisations.

Valéria Bretas

Writer, Assistant Editor, Social Media Freelancer, +1





I am a Brazilian-Italian journalist and communications leader based in Lisbon, with more than ten years of experience in financial journalism, digital media, corporate communications and editorial strategy. I currently work as Financial Editor-in-Chief and Product Owner at O Estado de S. Paulo, one of Brazil’s most established news organisations, where I lead a multidisciplinary team of around 20 professionals and oversee content, audience growth and digital product strategy. Throughout my career, I have covered economics, finance, business and public policy for publications including Exame and IstoÉ Dinheiro. I also worked in media relations for Credit Suisse Brazil, developing executive messaging and supporting communication in a regulated and reputation-sensitive environment. I hold a Master’s Degree in Leadership from Nova School of Business and Economics, a postgraduate qualification in Digital Marketing and a Certificate in Digital Media from the University of California, Berkeley. My main interests include strategic communication, leadership, digital transformation, audience development and the responsible use of AI in content and organisations.…I am a Brazilian-Italian journalist and communications leader based in Lisbon, with more than ten years of experience in financial journalism, digital media, corporate communications and editorial strategy. I currently work as Financial Editor-in-Chief and Product Owner at O Estado de S. Paulo, one of Brazil’s most established news organisations, where I lead a multidisciplinary team of around 20 professionals and oversee content, audience growth and digital product strategy. Throughout my career, I have covered economics, finance, business and public policy for publications including Exame and IstoÉ Dinheiro. I also worked in media relations for Credit Suisse Brazil, developing executive messaging and supporting communication in a regulated and reputation-sensitive environment. I hold a Master’s Degree in Leadership from Nova School of Business and Economics, a postgraduate qualification in Digital Marketing and a Certificate in Digital Media from the University of California, Berkeley. My main interests include strategic communication, leadership, digital transformation, audience development and the responsible use of AI in content and organisations.

Available to hire

I am a Brazilian-Italian journalist and communications leader based in Lisbon, with more than ten years of experience in financial journalism, digital media, corporate communications and editorial strategy.

I currently work as Financial Editor-in-Chief and Product Owner at O Estado de S. Paulo, one of Brazil’s most established news organisations, where I lead a multidisciplinary team of around 20 professionals and oversee content, audience growth and digital product strategy.

Throughout my career, I have covered economics, finance, business and public policy for publications including Exame and IstoÉ Dinheiro. I also worked in media relations for Credit Suisse Brazil, developing executive messaging and supporting communication in a regulated and reputation-sensitive environment.

I hold a Master’s Degree in Leadership from Nova School of Business and Economics, a postgraduate qualification in Digital Marketing and a Certificate in Digital Media from the University of California, Berkeley. My main interests include strategic communication, leadership, digital transformation, audience development and the responsible use of AI in content and organisations.

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Intermediate

Work Experience

Financial Editor-in-Chief and Product Owner at O Estado de S. Paulo – Grupo Estado

March 18, 2020 - Present

Lead a multidisciplinary team overseeing editorial planning and digital content production. Develop and implement communication strategies while collaborating with cross-functional teams to ensure high-quality content delivery.

Media Relations Officer at Credit Suisse Brazil

September 2, 2019 - March 9, 2020

Developed communication materials aligned with corporate reputation, managed media relations, and supported senior executives in communication activities including press opportunities and institutional events.

Business Reporter at IstoÉ Dinheiro Magazine

August 6, 2018 - September 30, 2019

Produced in-depth content on economic developments and financial markets, translated complex business information into accessible content, and managed deadlines while ensuring editorial quality.

Political and Economic Reporter at Exame Magazine

April 6, 2015 - August 30, 2018

Covered national politics and economic policy, contributed to major editorial projects, and produced clear reporting on complex subjects while maintaining accuracy and standards.