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Brand marketing leader with 10+ years of experience developing integrated marketing campaigns, brand strategy, partnerships, and creative production across legal, lifestyle, entertainment, and consumer-facing brands. Proven track record leading multi-market campaigns across Florida, Texas, Arizona, Kentucky, and New York—covering brand positioning, PR, influencer partnerships, broadcast production, events, and paid media. Known for building culturally relevant brands through strategic storytelling, cross-functional leadership, and award-winning creative execution with regional and national reach.…Brand marketing leader with 10+ years of experience developing integrated marketing campaigns, brand strategy, partnerships, and creative production across legal, lifestyle, entertainment, and consumer-facing brands. Proven track record leading multi-market campaigns across Florida, Texas, Arizona, Kentucky, and New York—covering brand positioning, PR, influencer partnerships, broadcast production, events, and paid media. Known for building culturally relevant brands through strategic storytelling, cross-functional leadership, and award-winning creative execution with regional and national reach.

Valeria Carta

Brand Strategist, Marketing Strategist, Marketing Consultant, +2

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Brand marketing leader with 10+ years of experience developing integrated marketing campaigns, brand strategy, partnerships, and creative production across legal, lifestyle, entertainment, and consumer-facing brands. Proven track record leading multi-market campaigns across Florida, Texas, Arizona, Kentucky, and New York—covering brand positioning, PR, influencer partnerships, broadcast production, events, and paid media. Known for building culturally relevant brands through strategic storytelling, cross-functional leadership, and award-winning creative execution with regional and national reach.…Brand marketing leader with 10+ years of experience developing integrated marketing campaigns, brand strategy, partnerships, and creative production across legal, lifestyle, entertainment, and consumer-facing brands. Proven track record leading multi-market campaigns across Florida, Texas, Arizona, Kentucky, and New York—covering brand positioning, PR, influencer partnerships, broadcast production, events, and paid media. Known for building culturally relevant brands through strategic storytelling, cross-functional leadership, and award-winning creative execution with regional and national reach.

Available to hire

Brand marketing leader with 10+ years of experience developing integrated marketing campaigns, brand strategy, partnerships, and creative production across legal, lifestyle, entertainment, and consumer-facing brands. Proven track record leading multi-market campaigns across Florida, Texas, Arizona, Kentucky, and New York—covering brand positioning, PR, influencer partnerships, broadcast production, events, and paid media.

Known for building culturally relevant brands through strategic storytelling, cross-functional leadership, and award-winning creative execution with regional and national reach.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Marketing Manager at Amanda Demanda Law Group

March 1, 2024 - Present

Lead nationwide marketing strategy and integrated campaign development across multi-market brand growth and campaign execution. Own brand positioning, campaign messaging, and creative direction across TV, radio, print, outdoor, digital, podcast, and experiential channels. Develop and launch integrated campaigns including television commercials, radio spots, podcasts, billboards, print advertising, and branded content. Drive social media strategy, community engagement, PR initiatives, and strategic partnerships. Manage influencer partnerships and collaborations to expand reach and engagement. Oversee media buying, vendor relationships, budgets, and cross-functional collaboration with agencies and production partners. Plan and execute community and legal-industry events, sponsorship activations, and promotional campaigns from strategy through execution.

Marketing Coordinator and Legal Assistant at Sarah Steinbaum, P.A.

September 1, 2019 - February 1, 2024

Support marketing and social media initiatives including content creation, platform management, and rebranding efforts, including development of the firm’s new website. Provide legal assistant services including case management, managing medical records, client relationships, billing, and drafting legal documents.

Marketing Consultant at Freelance

December 1, 2018 - March 1, 2024

Supported marketing and production initiatives for entertainment and cultural projects, including the animated feature film Koati, Silverspot Cinema, and the Latin GRAMMY Cultural Foundation. Delivered marketing consulting for local and international brands across consumer, legal, and lifestyle industries, providing SWOT analysis and solution-oriented campaign themes with effective messaging. Proofed and approved promotional materials; supported production/marketing/sales/office administration as needed.

Freelancing at Vale ria C art a Upstairs EFX

February 1, 2018 - November 1, 2018

Founder at Once Upon A Tale Productions

February 1, 2015 - July 1, 2021

Build and maintain client relationships to generate new business opportunities. Lead marketing activities including campaign development, daily social media management, ad placement, marketing strategy, public relations, website creation and upkeep, SEO/SEM, and customer service. Oversee employees, manage bookings, casting, and inventory, and drive profitability, invoicing, and operational execution.