I am Valeria Franco, a Creative Director and Marketing & Communication professional who designs digital ecosystems for brands and cultural institutions. I specialize in storytelling, social media, and web experiences that blend art with meaningful messages. As founder of Aps Maladaptive Daydreaming Italia and a co-founder of the International Society of Maladaptive Daydreaming, I lead communities and collaborate with international partners to advance research, awareness, and wellbeing. I enjoy exploring art history, psychology, and culture. Expertise • Communication • Creative Direction • Marketing & Digital Strategy • Project Management • Content Creation • Social Media Management • Copywriting • Web Design & UX • Video Production • Counseling…

Valeria Franco

I am Valeria Franco, a Creative Director and Marketing & Communication professional who designs digital ecosystems for brands and cultural institutions. I specialize in storytelling, social media, and web experiences that blend art with meaningful messages. As founder of Aps Maladaptive Daydreaming Italia and a co-founder of the International Society of Maladaptive Daydreaming, I lead communities and collaborate with international partners to advance research, awareness, and wellbeing. I enjoy exploring art history, psychology, and culture. Expertise • Communication • Creative Direction • Marketing & Digital Strategy • Project Management • Content Creation • Social Media Management • Copywriting • Web Design & UX • Video Production • Counseling…

Available to hire

I am Valeria Franco, a Creative Director and Marketing & Communication professional who designs digital ecosystems for brands and cultural institutions. I specialize in storytelling, social media, and web experiences that blend art with meaningful messages.

As founder of Aps Maladaptive Daydreaming Italia and a co-founder of the International Society of Maladaptive Daydreaming, I lead communities and collaborate with international partners to advance research, awareness, and wellbeing.

I enjoy exploring art history, psychology, and culture.

Expertise
• Communication
• Creative Direction
• Marketing & Digital Strategy
• Project Management
• Content Creation
• Social Media Management
• Copywriting
• Web Design & UX
• Video Production
• Counseling

See more

Skills

Experience Level

Language

English
Fluent
Italian
Fluent

Work Experience

President and Founder at APS Maladaptive Daydreaming Italia
January 1, 2016 - Present
The world's first association dedicated to Maladaptive Daydreaming, operating in collaboration with international organizations and research institutions. Leads Italian and international communities on the subject, including Wildminds. ning.org.
Head of Media and Marketing & Founding Member at International Society of Maladaptive Daydreaming (ISMD)
January 1, 2023 - Present
Co-founded the ISMD in 2023; oversees media strategy, marketing and communications; builds global communities and partnerships.
Freelance Digital Strategist & Creative Consultant at Sale d’Arte Agency
January 1, 2023 - Present
Designs digital ecosystems for brands and organizations; strategy, branding, content creation, social media management, and project coordination.
Marketing Manager at Magex Srl
January 1, 2021 - December 31, 2022
Head of marketing and communications for an innovative vending machine manufacturer; B2B marketing and partner relationship management.
Digital Marketing Manager at Cielo e Terra Vini Spa
January 1, 2018 - December 31, 2021
Digital marketing management for winery; campaigns and digital strategy.
Quality Coach at Nespresso Boutique, Vicenza
January 1, 2016 - December 31, 2018
Quality coach; customer experience and service delivery.
Purchasing Manager (Coffee & Chocolate Department) at Whole Foods Market, London
January 1, 2013 - December 31, 2015
Procurement management for coffee and chocolate categories.
Consultant for Tourism and Cultural Events at Crespadoro Municipality (VI)
January 1, 2010 - December 31, 2012
Consultant for tourism and cultural events.
Master’s Internship at Stepan Zavrel Foundation Sàrmede (TV)
January 1, 2009 - December 31, 2009
Internship program with Stepan Zavrel Foundation.
University Internship at Vicenza Tourism Consortium
January 1, 2008 - December 31, 2008
University internship in tourism and cultural resources.

Education

High School Diploma (Graphic & Visual Arts) at Liceo Artistico Sperimentale, Valdagno (VI)
January 11, 2030 - January 1, 2004
BA in Design and Management of Cultural Tourism at University of Padua
January 11, 2030 - January 1, 2004
Level I Master’s Degree in Governance of Tourism and Territorial Resources at University of Padua
January 11, 2030 - January 1, 2008
MA in Art History at University of Padua
January 1, 2009 - March 4, 2026

Qualifications

Diploma in Counseling and Interpersonal Dynamics
January 1, 2020 - March 4, 2026

Industry Experience

Media & Entertainment, Professional Services, Non-Profit Organization, Education

Skills

Experience Level