Please visit my site to see my work! https://www.twine.net/signin
- Brand Strategist
- Content Strategist
- Influencer Marketing Manager
- +1
I'm a social media and content marketing professional with 5+ years of experience across content creation, influencer marketing, brand storytelling, and campaign execution.
I’m a social media and content marketing professional with 5+ years of experience across content creation, influencer marketing, brand storytelling, and campaign execution.
I develop and manage social content, creator partnerships, UGC initiatives, and cross-channel campaigns for consumer and lifestyle brands. I translate brand goals into engaging content strategies, collaborate across teams, and am comfortable from strategy to execution, including content planning, outreach to creative partners, production coordination, and performance analysis.
Please visit my site to see my work! https://www.twine.net/signin
Fast-growing NYC DTC tableware brand generating 8-figures in revenue through digital channels. Executed cross-channel campaigns across social media, influencer partnerships, email, and product launches with a lean in-house marketing team. Owned end-to-end creator partnerships, including sourcing, outreach, product seeding logistics, content approvals, and asset repurposing across channels. Drove organic Instagram growth from ~7.5K to 21.5K through content strategy, creator collaborations, and consistent brand storytelling. Collected insights to align content with product launches and campaign priorities across marketing and operations.
Global social entrepreneurship accelerator engaging over 5,000 participants from 30+ countries. Produced SEO-driven long-form content and editorial storytelling, contributing to a 25% increase in organic traffic within three months. Coordinated founder interview content and editorial planning across the accelerator's global network. Supported internal communications strategy and program announcements, increasing email engagement and event participation.
Boutique creative agency delivering 360° campaigns across branding, digital, offline, and audiovisual channels for national and international clients in CPG, real estate, and lifestyle sectors. Supported campaign execution for 5+ clients across branding, digital, retail, and audiovisual initiatives in a fast-paced agency environment. Coordinated production timelines, creative deliverables, and stakeholder communication to ensure campaigns launched on time and aligned with client expectations. Managed social media calendars and campaign rollouts, helping increase engagement by 3x for key clients. Collaborated with founders and clients on campaign direction, often working with tight budgets and turnaround. Served as a liaison between clients, founders, creative teams, and production partners to keep projects organized and moving efficiently.
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