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Hi, I’m Valeria Vergaray—a social media and content marketing professional with 5+ years of experience across content creation, influencer marketing, brand storytelling, and campaign execution. I develop and manage social content, creator partnerships, UGC initiatives, and cross-channel campaigns for consumer and lifestyle brands. I translate brand goals into engaging content strategies, collaborate across teams, and am comfortable from strategy to execution, including content planning, outreach to creative partners, production coordination, and performance analysis.…Hi, I’m Valeria Vergaray—a social media and content marketing professional with 5+ years of experience across content creation, influencer marketing, brand storytelling, and campaign execution. I develop and manage social content, creator partnerships, UGC initiatives, and cross-channel campaigns for consumer and lifestyle brands. I translate brand goals into engaging content strategies, collaborate across teams, and am comfortable from strategy to execution, including content planning, outreach to creative partners, production coordination, and performance analysis.

Valeria Vergaray

Social Media Manager, Brand Strategist, Marketing Strategist, +2

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Hi, I’m Valeria Vergaray—a social media and content marketing professional with 5+ years of experience across content creation, influencer marketing, brand storytelling, and campaign execution. I develop and manage social content, creator partnerships, UGC initiatives, and cross-channel campaigns for consumer and lifestyle brands. I translate brand goals into engaging content strategies, collaborate across teams, and am comfortable from strategy to execution, including content planning, outreach to creative partners, production coordination, and performance analysis.…Hi, I’m Valeria Vergaray—a social media and content marketing professional with 5+ years of experience across content creation, influencer marketing, brand storytelling, and campaign execution. I develop and manage social content, creator partnerships, UGC initiatives, and cross-channel campaigns for consumer and lifestyle brands. I translate brand goals into engaging content strategies, collaborate across teams, and am comfortable from strategy to execution, including content planning, outreach to creative partners, production coordination, and performance analysis.

Available to hire

Hi, I’m Valeria Vergaray—a social media and content marketing professional with 5+ years of experience across content creation, influencer marketing, brand storytelling, and campaign execution.
I develop and manage social content, creator partnerships, UGC initiatives, and cross-channel campaigns for consumer and lifestyle brands. I translate brand goals into engaging content strategies, collaborate across teams, and am comfortable from strategy to execution, including content planning, outreach to creative partners, production coordination, and performance analysis.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Spanish; Castilian

Fluent

French

Beginner

Work Experience

Digital Marketing Coordinator at Lain, GNS Sales LLC

May 1, 2023 - May 1, 2025

Fast-growing NYC DTC tableware brand generating 8-figures in revenue through digital channels. Executed cross-channel campaigns across social media, influencer partnerships, email, and product launches with a lean in-house marketing team. Owned end-to-end creator partnerships, including sourcing, outreach, product seeding logistics, content approvals, and asset repurposing across channels. Drove organic Instagram growth from ~7.5K to 21.5K through content strategy, creator collaborations, and consistent brand storytelling. Collected insights to align content with product launches and campaign priorities across marketing and operations.

Content Marketing Specialist at Social Business Creation (HEC Montréal)

February 1, 2023 - May 1, 2023

Global social entrepreneurship accelerator engaging over 5,000 participants from 30+ countries. Produced SEO-driven long-form content and editorial storytelling, contributing to a 25% increase in organic traffic within three months. Coordinated founder interview content and editorial planning across the accelerator's global network. Supported internal communications strategy and program announcements, increasing email engagement and event participation.

Marketing & Production Advertising Coordinator at Feeling Advertising Agency

June 1, 2021 - July 1, 2022

Boutique creative agency delivering 360° campaigns across branding, digital, offline, and audiovisual channels for national and international clients in CPG, real estate, and lifestyle sectors. Supported campaign execution for 5+ clients across branding, digital, retail, and audiovisual initiatives in a fast-paced agency environment. Coordinated production timelines, creative deliverables, and stakeholder communication to ensure campaigns launched on time and aligned with client expectations. Managed social media calendars and campaign rollouts, helping increase engagement by 3x for key clients. Collaborated with founders and clients on campaign direction, often working with tight budgets and turnaround. Served as a liaison between clients, founders, creative teams, and production partners to keep projects organized and moving efficiently.

Marketing & Sales Intern at Affordable Treasures

December 1, 2017 - March 1, 2018

Boutique family-run retail store generating $2M+ annually through high-volume seasonal sales. Created seasonal merchandising displays that boosted feature product sell-through by 18% in Q4. Supported digital content creation and in-store campaigns, helping drive a 12% YoY increase in holiday foot traffic. Collaborated across inventory and marketing to optimize stock turnover and highlight best-performing SKUs.

Lift Operator at Snow Basin Resort

December 1, 2016 - March 1, 2017

Managed daily lift operations and ensured guest safety during peak ski season.

Retail Sales Associate at King Mountain Resort

December 1, 2018 - March 1, 2019

High-volume seasonal resort retail experience in guest services and inventory operations.