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I am a growth-focused SEO specialist with over nine years of experience in local and international search optimization. I excel at driving qualified leads through data-driven content and technical excellence. I specialize in end-to-end SEO strategies, including technical setup, local SEO best practices, and Exact Match Domain (EMD) optimization. I work with brands to scale through data-driven content and technical execution. I build scalable site architectures and collaborate with cross-functional teams to drive measurable results. My background spans remote and on-site roles across diverse markets, delivering engagement and conversions through thoughtful strategy and hands-on execution.…I am a growth-focused SEO specialist with over nine years of experience in local and international search optimization. I excel at driving qualified leads through data-driven content and technical excellence. I specialize in end-to-end SEO strategies, including technical setup, local SEO best practices, and Exact Match Domain (EMD) optimization. I work with brands to scale through data-driven content and technical execution. I build scalable site architectures and collaborate with cross-functional teams to drive measurable results. My background spans remote and on-site roles across diverse markets, delivering engagement and conversions through thoughtful strategy and hands-on execution.

Valeria Ochoa Chacon

SEO Expert, Growth Marketer, Content Strategist, +5

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I am a growth-focused SEO specialist with over nine years of experience in local and international search optimization. I excel at driving qualified leads through data-driven content and technical excellence. I specialize in end-to-end SEO strategies, including technical setup, local SEO best practices, and Exact Match Domain (EMD) optimization. I work with brands to scale through data-driven content and technical execution. I build scalable site architectures and collaborate with cross-functional teams to drive measurable results. My background spans remote and on-site roles across diverse markets, delivering engagement and conversions through thoughtful strategy and hands-on execution.…I am a growth-focused SEO specialist with over nine years of experience in local and international search optimization. I excel at driving qualified leads through data-driven content and technical excellence. I specialize in end-to-end SEO strategies, including technical setup, local SEO best practices, and Exact Match Domain (EMD) optimization. I work with brands to scale through data-driven content and technical execution. I build scalable site architectures and collaborate with cross-functional teams to drive measurable results. My background spans remote and on-site roles across diverse markets, delivering engagement and conversions through thoughtful strategy and hands-on execution.

Available to hire

I am a growth-focused SEO specialist with over nine years of experience in local and international search optimization. I excel at driving qualified leads through data-driven content and technical excellence. I specialize in end-to-end SEO strategies, including technical setup, local SEO best practices, and Exact Match Domain (EMD) optimization. I work with brands to scale through data-driven content and technical execution.

I build scalable site architectures and collaborate with cross-functional teams to drive measurable results. My background spans remote and on-site roles across diverse markets, delivering engagement and conversions through thoughtful strategy and hands-on execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Senior SEO & Growth Performance Analyst at Asylum Marketing

August 1, 2021 - November 18, 2025

Led end-to-end SEO strategies for diverse B2B/corporate clients, specializing in technical audits, content strategy, and on-page optimization to improve search rankings and organic visibility. Collaborated with developers and content teams to implement SEO best practices across CMS platforms (WordPress, Webflow, Shopify). Integrated AI-informed workflows to streamline content briefs and metadata construction, ensuring the team stays ahead of algorithm updates. Track record includes securing first-page Google rankings and generating a 30% increase in qualified leads.

SEO & Digital Analyst at Dentsu

April 1, 2020 - April 1, 2020

Implemented technical SEO roadmaps to ensure crawlability and data integrity by building SEO architecture, managing robots.txt, redirects, and canonicalization for high-traffic e-commerce platforms (VTEX). Monitored performance with essential SEO tools (GSC, GA4, Screaming Frog) to derive actionable insights and achieved first-page rankings for key client campaigns. Executed comprehensive technical audits and structured data implementations to improve search understanding and site visibility.

SEO Specialist & Marketing Automation at Asylum Marketing

August 1, 2021 - Present

Spearheaded end-to-end SEO strategies for a diverse client portfolio, managing all planning and execution. Resolved complex technical issues including keyword cannibalization and site architecture using Screaming Frog and Search Console. Boosted qualified leads by 30% through CRM integration and automated email workflows. Collaborated on link-building efforts and content roadmaps to significantly increase domain authority.

Marketing & Content Leader (Freelancer) at Arctictech Canada

July 1, 2025 - Present

Drive product-led growth by designing high-performing landing pages and creative assets for Canadian health care brands. Audit emerging digital trends to implement 'hook-first' video content, improving audience retention by 25%.

SEO Analyst at Dentsu

May 1, 2019 - April 1, 2020

Executed tailored SEO strategies to secure first-page Google rankings for agency clients. Built SEO site architecture and managed technical elements like robots.txt and sitemaps. Developed dashboards integrating Google Search Console and SEMrush to track success and inform local SEO efforts.