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I’m a marketing professional with 6+ years of experience in beauty and service businesses, combining hands-on digital marketing with a strong customer-first, commercial mindset. I focus on building growth through CRM, audience segmentation, lifecycle email marketing, campaign execution, and performance analysis, always with the goal of improving engagement and repeat bookings. In my roles, I’ve supported significant results such as increasing repeat bookings by 18%, contributing to venue revenue growth, and raising customer acquisition through targeted campaigns and retention journeys. I’m also comfortable managing website content and coordinating influencer partnerships, collaborating closely with cross-functional teams to deliver integrated, measurable marketing outcomes.…I’m a marketing professional with 6+ years of experience in beauty and service businesses, combining hands-on digital marketing with a strong customer-first, commercial mindset. I focus on building growth through CRM, audience segmentation, lifecycle email marketing, campaign execution, and performance analysis, always with the goal of improving engagement and repeat bookings. In my roles, I’ve supported significant results such as increasing repeat bookings by 18%, contributing to venue revenue growth, and raising customer acquisition through targeted campaigns and retention journeys. I’m also comfortable managing website content and coordinating influencer partnerships, collaborating closely with cross-functional teams to deliver integrated, measurable marketing outcomes.

Valeria Solodchi

Digital Marketer, Marketing Analyst, Marketing Automation Specialist, +4

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I’m a marketing professional with 6+ years of experience in beauty and service businesses, combining hands-on digital marketing with a strong customer-first, commercial mindset. I focus on building growth through CRM, audience segmentation, lifecycle email marketing, campaign execution, and performance analysis, always with the goal of improving engagement and repeat bookings. In my roles, I’ve supported significant results such as increasing repeat bookings by 18%, contributing to venue revenue growth, and raising customer acquisition through targeted campaigns and retention journeys. I’m also comfortable managing website content and coordinating influencer partnerships, collaborating closely with cross-functional teams to deliver integrated, measurable marketing outcomes.…I’m a marketing professional with 6+ years of experience in beauty and service businesses, combining hands-on digital marketing with a strong customer-first, commercial mindset. I focus on building growth through CRM, audience segmentation, lifecycle email marketing, campaign execution, and performance analysis, always with the goal of improving engagement and repeat bookings. In my roles, I’ve supported significant results such as increasing repeat bookings by 18%, contributing to venue revenue growth, and raising customer acquisition through targeted campaigns and retention journeys. I’m also comfortable managing website content and coordinating influencer partnerships, collaborating closely with cross-functional teams to deliver integrated, measurable marketing outcomes.

Available to hire

I’m a marketing professional with 6+ years of experience in beauty and service businesses, combining hands-on digital marketing with a strong customer-first, commercial mindset. I focus on building growth through CRM, audience segmentation, lifecycle email marketing, campaign execution, and performance analysis, always with the goal of improving engagement and repeat bookings.

In my roles, I’ve supported significant results such as increasing repeat bookings by 18%, contributing to venue revenue growth, and raising customer acquisition through targeted campaigns and retention journeys. I’m also comfortable managing website content and coordinating influencer partnerships, collaborating closely with cross-functional teams to deliver integrated, measurable marketing outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Facebook Ads

Intermediate

Google Ads

Intermediate

Language

English

Fluent

Italian

Fluent

Romanian, Moldavian, Moldovan

Fluent

Russian

Fluent

Work Experience

Digital Marketing Specialist at GA Salons

February 1, 2024 - February 1, 2026

Managed digital marketing initiatives across CRM, email marketing, campaign management, website content, and influencer partnerships for a 5,000+ client database. Developed targeted email campaigns using audience segmentation and automated re-engagement journeys, increasing repeat bookings by 18%. Planned integrated promotions for products, services, and seasonal offers, contributing to 12% annual revenue growth via improved engagement and retention. Analysed customer behaviour and market trends to optimize service offerings, supporting a 10% increase in average transaction value. Maintained CRM data quality in Fresha and Phorest, updated website content for better customer experience and local SEO visibility, and coordinated creator collaborations with 30+ influencers (combined audience 60K+).

Digital Marketing Specialist (Beauty & Personal Care – Beauty salon group) at GA Salons

February 1, 2024 - February 1, 2026

Managed digital marketing initiatives across CRM, email marketing, campaign management, website content, and influencer partnerships for a 5,000+ client database. Developed targeted email campaigns using audience segmentation and automated re-engagement journeys, driving an 18% increase in repeat bookings. Planned integrated campaigns for products, services, and seasonal offers, contributing to 12% annual revenue growth through improved engagement and retention. Analyzed customer behaviour and market trends to optimize service offerings and increased average transaction value by 10%. Maintained accurate customer records in Fresha and Phorest while updating website content to improve customer experience and local SEO visibility. Coordinated collaborations with 30+ beauty creators (combined audience 60K+) and supported a product launch event for influencer-led promotion.

Digital Marketing & Content Specialist at Solidona Limited by Harrods

May 1, 2023 - April 30, 2024

Led digital growth for a private beauty brand by building customer acquisition and engagement through targeted marketing campaigns. Grew the Instagram audience from launch stage to 1,500+ followers and increased monthly bookings by 30% within one year. Analyzed community engagement and content performance to refine brand messaging and digital strategy, supporting customer retention and brand loyalty.

Salon Manager at Brow Bar London LTD

February 1, 2020 - May 31, 2023

Led a team of 6 to deliver exceptional customer experience while maintaining a 4.9-star rating across online platforms. Drove customer retention, repeat bookings, and long-term loyalty through daily service leadership and local growth initiatives. Developed B2B partnerships with complementary beauty brands and collaborated with influencers to execute cross-promotional campaigns, generating 50+ monthly referrals and supporting local acquisition and revenue growth.