Valerie Leo

Develop social-first creative concepts and assets for Canadian Tire brands (including Party City Canada) from brief through design, production, and final delivery. Create static and motion assets, carousels, campaign graphics, short-form video, and photo content for retail and seasonal campaigns. Shoot and produce product and lifestyle content across in-store, on-location, and at-home environments using iPhone and professional production equipment. Edit and adapt creative for Instagram, TikTok, and Pinterest while maintaining brand guidelines and visual consistency. Collaborate with creative, copy, project, and marketing teams while managing multiple concepts, revisions, and deliverables in a fast-paced retail environment.

Led creative direction, social design, and content development for brands across multiple industries. Translated briefs and campaign objectives into creative concepts, visual directions, and social-first executions. Designed static assets, carousels, promotional graphics, and campaign creative, alongside motion design and short-form video. Produced and art-directed photo and video content, developing brand identities, websites, packaging, and marketing materials. Collaborated with clients, designers, and developers to take creative projects from concept through final execution.

Created social-first static, motion, photo, and video content for retail, lifestyle, hospitality, beauty, and other consumer-facing brands. Designed carousels, promotional graphics, campaign assets, and branded social content. Developed creative concepts and produced end-to-end content including design, shooting, motion, editing, and final delivery. Managed projects from ideation through execution while maintaining a consistent visual direction across social platforms.