Created and executed content strategy for an account with 3.5K+ followers; led paid social campaigns that generated 7K+ new followers and boosted overall engagement. Developed audience-tailored content through segmentation and insights, improving relevance, reach, and campaign performance.

Co-founder & AI Content Creator at Senza.Senso

January 1, 2026 - Present

Market research, strategy and production studio coming soon; selected projects already included in portfolio.

Co-Founder & Chief Marketing Officer at WeTalkFinance

March 1, 2024 - Present

Democratized recruitment in finance; produced high-quality YouTube and Instagram content in collaboration with industry leaders; managed paid social campaigns to drive traffic, engagement, and conversions; developed data-driven marketing strategies for an AI ed-tech platform achieving 350+ pre-launch sign-ups with zero paid budget through targeted content and community growth.

Digital Marketing & Retail Strategy Consultant at UvA Consulting

March 1, 2024 - July 1, 2024

Case-based practice for top 15 students from retail track; advised five global retail brands (Amazon, Primark, IKEA, Rituals, Action) on digital marketing, customer strategy, and media planning, focusing on one engagement driver across the full customer decision journey.

Digital Marketing Intern at Sberbank

June 1, 2022 - June 1, 2023

Supported the go-to-market strategy for GigaChat, a generative AI model, by coordinating integrated SMM and offline campaigns aligned with customer needs, usage scenarios, and key journey touch points. Drove 56K+ early-access sign-ups, 100K+ new followers, and 10%+ uplift in brand mentions by activating data-driven influencer partnerships, customer-segmented content, and targeted communication strategies.

Paid Media Intern at Bugaboo

January 1, 2024 - July 1, 2024

Managed paid social media campaigns, achieving 350%+ ROI through data-driven testing, audience segmentation, and creative optimization. Enhanced conversion efficiency by integrating SEO and SEA insights; collaborated with cross-functional teams to ensure accurate campaign execution, consistent messaging, and data accuracy across platforms.

Influencer Marketing & PR Intern at Gauge81

June 1, 2022 - January 1, 2023

Coordinated digital retail and marketing strategies with global partners including Farfetch, Selfridges, NET-A-PORTER, Revolve, and Bergdorf Goodman, ensuring consistent brand positioning and optimized product visibility across platforms. Designed and executed influencer marketing strategy focused on celebrity stylists and high-impact creators, generating €100K+ in sales.