Creative Strategist & AI Content Producer at AIif agency (Amsterdam)

Creative strategy and AI-assisted content production for brand and communications. Produced and managed content as part of a remote marketing and branding boutique experience for SMEs and startups, spanning real estate, wellness, and personal branding. Worked with social media and communications to deliver high impression and community outcomes.

Co-founder & AI Content Creator at Senza (AI and marketing/communications studio)

Market research, campaign creation, and AI visual production. Developed campaign concepts and created AI visuals for major brands (including Formula 1 and Tommy Hilfiger). Helped shape strategy and execution as co-founder/C-level marketing lead, collaborating across brand and creative needs.

Co-founder & AI Content Creator at Senza.Senso

Market research, strategy and production studio coming soon; selected projects already included in portfolio.

Digital Marketing Manager & SMM Specialist at Travel Design

Created and executed content strategy for an account with 3.5K+ followers; led paid social campaigns that generated 7K+ new followers and boosted overall engagement. Developed audience-tailored content through segmentation and insights, improving relevance, reach, and campaign performance.

Social Media & Communications Strategist, Content Strategist (Travel Design) at Globel (Bespoke travel agency & publishing house / online platform)

Created and executed content strategy for a travel/publishing account. Led content for a profile with ~35K followers, ran paid social campaigns generating ~7K results, and boosted overall engagement. Focused on content planning, social strategy, communications, and performance optimization.

Campaigns & AI Visuals Lead (Co-founder & CMO) at WeTalk Finance

Produced YouTube and Instagram content in collaboration with industry leaders (e.g., Bain & Company, Rothschild & Co, Deloitte, KPMG, and Uber) to strengthen brand authority and reach. Managed paid social campaigns across Meta and LinkedIn to drive traffic, engagement, and conversions. Developed and executed data-driven marketing strategies for an AI ed-tech platform, reaching ~350 via targeted content and community growth.

Digital Marketing & Retail Strategy Consultant at UvA Consulting

Case-based practice for top 15 students from retail track; advised five global retail brands (Amazon, Primark, IKEA, Rituals, Action) on digital marketing, customer strategy, and media planning, focusing on one engagement driver across the full customer decision journey.

Co-Founder & Chief Marketing Officer at WeTalkFinance

Democratized recruitment in finance; produced high-quality YouTube and Instagram content in collaboration with industry leaders; managed paid social campaigns to drive traffic, engagement, and conversions; developed data-driven marketing strategies for an AI ed-tech platform achieving 350+ pre-launch sign-ups with zero paid budget through targeted content and community growth.

Paid Media Intern at Bugaboo (Stroller & children’s products retailer)

Managed paid social media campaigns, focusing on data-driven A/B testing, audience segmentation, and creative optimization. Improved conversion efficiency by integrating SEO and SEA insights into performance marketing strategy. Collaborated with cross-functional teams for accurate execution, consistent messaging, and data accuracy across platforms.

Paid Media Intern at Bugaboo

Managed paid social media campaigns, achieving 350%+ ROI through data-driven testing, audience segmentation, and creative optimization. Enhanced conversion efficiency by integrating SEO and SEA insights; collaborated with cross-functional teams to ensure accurate campaign execution, consistent messaging, and data accuracy across platforms.

Influencer Marketing & PR Intern at Gaugе81

Coordinated digital strategies with Farfetch, Selfridges, NET-A-PORTER, and Bergdorf Goodman. Ensured consistent brand positioning and optimized product visibility across platforms. Designed and executed an influencer marketing strategy focused on celebrity stylists and high-impact creators, helping generate ~€100K results.

Digital Marketing Strategy & Go-to-Market (Generative AI Model Coordination) at Sberbank

Supported major banking and tech ecosystem go-to-market strategy by coordinating integrated SMM and offline campaigns aligned with customer needs and journey touchpoints. Activated data-driven influencer partnerships and customer-segmented content to drive brand mentions and measurable uplift.

Influencer Marketing & PR Intern at Gauge81

Coordinated digital retail and marketing strategies with global partners including Farfetch, Selfridges, NET-A-PORTER, Revolve, and Bergdorf Goodman, ensuring consistent brand positioning and optimized product visibility across platforms. Designed and executed influencer marketing strategy focused on celebrity stylists and high-impact creators, generating €100K+ in sales.