Created and executed content strategy for an account with 3.5K+ followers; led paid social campaigns that generated 7K+ new followers and boosted overall engagement. Developed audience-tailored content through segmentation and insights, improving relevance, reach, and campaign performance.

Digital Marketing & Retail Strategy Consultant at UvA Consulting

March 1, 2024 - July 1, 2024

Case-based practice for top 15 students from retail track; advised five global retail brands (Amazon, Primark, IKEA, Rituals, Action) on digital marketing, customer strategy, and media planning, focusing on one engagement driver across the full customer decision journey.

Co-Founder & Chief Marketing Officer at WeTalkFinance

March 1, 2024 - Present

Democratized recruitment in finance; produced high-quality YouTube and Instagram content in collaboration with industry leaders; managed paid social campaigns to drive traffic, engagement, and conversions; developed data-driven marketing strategies for an AI ed-tech platform achieving 350+ pre-launch sign-ups with zero paid budget through targeted content and community growth.

Paid Media Intern at Bugaboo

January 1, 2024 - July 1, 2024

Managed paid social media campaigns, achieving 350%+ ROI through data-driven testing, audience segmentation, and creative optimization. Enhanced conversion efficiency by integrating SEO and SEA insights; collaborated with cross-functional teams to ensure accurate campaign execution, consistent messaging, and data accuracy across platforms.

Influencer Marketing & PR Intern at Gauge81

June 1, 2022 - January 1, 2023

Coordinated digital retail and marketing strategies with global partners including Farfetch, Selfridges, NET-A-PORTER, Revolve, and Bergdorf Goodman, ensuring consistent brand positioning and optimized product visibility across platforms. Designed and executed influencer marketing strategy focused on celebrity stylists and high-impact creators, generating €100K+ in sales.

Digital Marketing Intern at Sberbank

June 1, 2022 - June 1, 2023

Supported the go-to-market strategy for GigaChat, a generative AI model, by coordinating integrated SMM and offline campaigns aligned with customer needs, usage scenarios, and key journey touch points. Drove 56K+ early-access sign-ups, 100K+ new followers, and 10%+ uplift in brand mentions by activating data-driven influencer partnerships, customer-segmented content, and targeted communication strategies.