valeriumarro

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    Pay your Coppel credit in OXXO
    The objective was to communicate to the public a new payment method for their Coppel credit, now available not only in physical stores but also in OXXO shops or from the comfort of their homes. Using Blender and Cinema 4D for modeling, texturing, and lighting, I crafted a small city with these three buildings as piggy banks. The message was clear: in your own city, you could conveniently make payments whenever needed, simplifying the debt repayment process for everyone. This campaign included a YouTube video, adaptations for Facebook and Instagram, bumper ads, and printed publicity displayed in OXXO shops. video explainervideo