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I'm a commercially driven marketing professional with international experience across New Zealand and Chile, specialising in brand growth, trade execution, and data-driven decision making. I hold a Master’s in Marketing and have worked across FMCG, retail, and government environments, translating data into actionable insights to support commercial strategy and deliver high-impact marketing initiatives across multiple channels. I'm highly autonomous, detail-oriented, and thrive in fast-paced environments where I can connect data, brand, and retail execution to drive real business results. I excel at leading cross-functional collaboration, delivering performance reports, and driving pricing, promotions, and customer retention strategies.…I'm a commercially driven marketing professional with international experience across New Zealand and Chile, specialising in brand growth, trade execution, and data-driven decision making. I hold a Master’s in Marketing and have worked across FMCG, retail, and government environments, translating data into actionable insights to support commercial strategy and deliver high-impact marketing initiatives across multiple channels. I'm highly autonomous, detail-oriented, and thrive in fast-paced environments where I can connect data, brand, and retail execution to drive real business results. I excel at leading cross-functional collaboration, delivering performance reports, and driving pricing, promotions, and customer retention strategies.

Valentina Márquez

Brand Strategist, Marketing Strategist, Marketing Analyst, +2

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I'm a commercially driven marketing professional with international experience across New Zealand and Chile, specialising in brand growth, trade execution, and data-driven decision making. I hold a Master’s in Marketing and have worked across FMCG, retail, and government environments, translating data into actionable insights to support commercial strategy and deliver high-impact marketing initiatives across multiple channels. I'm highly autonomous, detail-oriented, and thrive in fast-paced environments where I can connect data, brand, and retail execution to drive real business results. I excel at leading cross-functional collaboration, delivering performance reports, and driving pricing, promotions, and customer retention strategies.…I'm a commercially driven marketing professional with international experience across New Zealand and Chile, specialising in brand growth, trade execution, and data-driven decision making. I hold a Master’s in Marketing and have worked across FMCG, retail, and government environments, translating data into actionable insights to support commercial strategy and deliver high-impact marketing initiatives across multiple channels. I'm highly autonomous, detail-oriented, and thrive in fast-paced environments where I can connect data, brand, and retail execution to drive real business results. I excel at leading cross-functional collaboration, delivering performance reports, and driving pricing, promotions, and customer retention strategies.

Available to hire

I’m a commercially driven marketing professional with international experience across New Zealand and Chile, specialising in brand growth, trade execution, and data-driven decision making. I hold a Master’s in Marketing and have worked across FMCG, retail, and government environments, translating data into actionable insights to support commercial strategy and deliver high-impact marketing initiatives across multiple channels.

I’m highly autonomous, detail-oriented, and thrive in fast-paced environments where I can connect data, brand, and retail execution to drive real business results. I excel at leading cross-functional collaboration, delivering performance reports, and driving pricing, promotions, and customer retention strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Marketing & Brand Consultant (Freelance) at Freelance / Various F&B and retail brands

June 1, 2025 - Present

Lead end-to-end marketing and commercial strategy for multiple F&B and retail brands. Develop and execute promotional campaigns, product launches, and brand positioning strategies. Build and deliver performance reports analysing sales, customer behaviour, and campaign effectiveness. Coordinate in-store activations, brand experiences, and customer engagement initiatives. Collaborate with business owners to optimise pricing, promotions, and customer retention strategies. Manage content production, POS materials, and brand consistency across all touchpoints.

Immigration Officer at MBIE, Ministry of Business, Innovation & Employment, Government of New Zealand

June 1, 2025 - Present

Managed high-volume operational workflows, tracked performance and ensured targets were met. Worked closely with MBIE stakeholders and provided reports assessing employers' eligibility. Identified process efficiencies and implemented improvements to optimise performance. Produced structured reports to support decision-making and operational strategy.

Marketing Manager at Gelato Franchise, Christchurch, New Zealand

February 1, 2021 - December 31, 2023

Led marketing and commercial strategy for a retail FMCG environment. Designed and executed promotional campaigns to drive foot traffic and sales. Implemented CRM and loyalty initiatives to increase repeat purchase behaviour. Analysed performance using Google Analytics and sales data to optimise campaigns. Identified trends and customer insights to support business growth.

Marketing Coordinator at Riverside Market, Christchurch City, New Zealand

January 1, 2020 - December 31, 2022

Supported execution of integrated marketing campaigns across multiple retail brands. Coordinated with agencies and internal stakeholders to deliver campaigns on time. Developed digital and in-store marketing materials. Managed social media, paid ads, and campaign performance tracking.