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Hi, I'm Vallie I. Silva, a seasoned graphic designer who thrives on packaging, branding, and creating cohesive print and digital collateral. I enjoy turning complex briefs into clean, compelling visuals while ensuring each project aligns with a brand's guidelines and vision. With a strong eye for detail and a proactive approach, I work well both independently and as part of a team, efficiently managing multiple projects across channels from packaging to websites and social media.…Hi, I'm Vallie I. Silva, a seasoned graphic designer who thrives on packaging, branding, and creating cohesive print and digital collateral. I enjoy turning complex briefs into clean, compelling visuals while ensuring each project aligns with a brand's guidelines and vision. With a strong eye for detail and a proactive approach, I work well both independently and as part of a team, efficiently managing multiple projects across channels from packaging to websites and social media.

Vallie I. Silva

Graphic Designer, Designer, Packaging Designer, +4

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Hi, I'm Vallie I. Silva, a seasoned graphic designer who thrives on packaging, branding, and creating cohesive print and digital collateral. I enjoy turning complex briefs into clean, compelling visuals while ensuring each project aligns with a brand's guidelines and vision. With a strong eye for detail and a proactive approach, I work well both independently and as part of a team, efficiently managing multiple projects across channels from packaging to websites and social media.…Hi, I'm Vallie I. Silva, a seasoned graphic designer who thrives on packaging, branding, and creating cohesive print and digital collateral. I enjoy turning complex briefs into clean, compelling visuals while ensuring each project aligns with a brand's guidelines and vision. With a strong eye for detail and a proactive approach, I work well both independently and as part of a team, efficiently managing multiple projects across channels from packaging to websites and social media.

Available to hire

Hi, I’m Vallie I. Silva, a seasoned graphic designer who thrives on packaging, branding, and creating cohesive print and digital collateral. I enjoy turning complex briefs into clean, compelling visuals while ensuring each project aligns with a brand’s guidelines and vision.

With a strong eye for detail and a proactive approach, I work well both independently and as part of a team, efficiently managing multiple projects across channels from packaging to websites and social media.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Graphic Designer at Helen of Troy Limited

April 30, 2024 - July 16, 2025

Led the branding process for Hot Tools' first liquids hair care collection, ensuring alignment with graphic standards while establishing a distinct identity. Managed branding for labeling, educational materials, email campaigns, packaging, end caps, and digital assets. Overhauled the Hot Tools Amazon Store Front and Product Pages to align with rebranding and packaging updates. Collaborated with marketing to revitalize Person Care brands through website design and social media development for various brands. Developed creative concepts for packaging, print and digital projects maintaining brand guidelines across multiple product lines including Hot Tools, Revlon, and Bed Head.

Paginator (Freelance) at Radar Magazine

December 31, 2013 - July 16, 2025

Managed pagination of ads and articles in a monthly local magazine ensuring accuracy and timely publication. Designed ads for local businesses and collaborated on engaging front covers and centerfold stories.

Production Artist, Project Coordinator and Team Lead at El Paso Times

July 1, 2012 - July 16, 2025

Led a team of designers creating print and web advertisements across real estate, automotive, and furniture sectors. Coordinated projects and delegated tasks ensuring compliance with tight deadlines across multiple locations and publications. Provided training for new hires on procedures, software, and processes.

Graphic Design Assistant at WERC

May 31, 2006 - July 16, 2025

Designed posters, postcards, flyers, and brochures aligning with NMSU graphic standards. Managed creation of press and information packets for distribution to universities, students, and organizations.

Graphic Designer at Helen of Troy Limited

April 30, 2024 - July 16, 2025

Led branding for Hot Tools' first liquids hair care collection, ensuring alignment with graphic standards while creating distinct identity. Managed branding for labeling, educational materials, email campaigns, packaging, end caps, and digital assets. Overhauled the Hot Tools Amazon Store Front and product pages in line with rebranding and packaging updates. Collaborated with marketing to revitalize Person Care brands' websites and social media presence. Developed creative concepts for packaging, print, and digital projects maintaining consistent visual identity for brands including Hot Tools, Revlon, and Bed Head.

Paginator (Freelance) at Radar Magazine

December 31, 2013 - July 16, 2025

Managed pagination of ads and articles ensuring accuracy and timely publication. Designed ads for local businesses and collaborated with editor/owner on engaging front covers and centerfold stories.

Production Artist, Project Coordinator and Team Lead at El Paso Times

July 1, 2012 - July 16, 2025

Led design team creating print and web advertisements for various client sectors including real estate, automotive, and furniture. Managed project coordination, delegated design tasks, and ensured deadline compliance across locations. Provided training for new hires on software, procedures, and standards.

Graphic Design Assistant at WERC

May 31, 2006 - July 16, 2025

Designed posters, postcards, flyers, and brochures aligned with NMSU's graphic standards. Managed creation of press and information packets for distribution to universities, students, and organizations.

Graphic Designer at Helen of Troy Limited

July 1, 2012 - April 1, 2024

Led the branding process for Hot Tools' first liquid hair care collection, aligning with Hot Tools' graphic standards while establishing a distinct identity. Oversaw branding for labeling, educational materials, email campaigns, packaging, end caps, and digital assets. Overhauled the Hot Tools Amazon Store Front and Product Pages to reflect rebranding and packaging updates. Collaborated with marketing to refresh personal care brands by designing websites and developing social media presence for Brut, Pert, Sure, Infusium, and Sea Breeze. Developed concepts for packaging, print, and digital design projects following brand guidelines to ensure consistent visual identity across platforms and media, including Hot Tools, Revlon, and Bed Head.

Paginator (Freelance) at Radar Magazine

January 1, 2012 - January 1, 2013

Managed pagination of ads and articles in a monthly local magazine, ensuring accuracy and timely publication. Designed ads for local businesses and collaborated with the editor/owner to create engaging front covers and centerfold stories.

Production Artist, Project Coordinator and Team Lead at El Paso Times

October 1, 2006 - July 1, 2012

Led a team of designers in creating print and web advertisements for real estate, automotive, furniture, and other clients. Managed project coordination, delegated tasks to designers, and ensured compliance with tight deadlines across multiple locations and publications. Provided training for new hires on procedures, software, and standard processes.

Graphic Design Assistant at WERC

November 1, 2005 - May 1, 2006

Designed posters, postcards, flyers, and brochures in alignment with NMSU's graphic standards manual. Managed the creation of press and information packets for distribution to universities, students, and organizations.