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I am a marketing strategist with a strong background in campaign planning, client alignment, and performance analysis. Currently completing my Master of Business Analytics in Australia, I combine structured thinking, market research, and data-driven insights to support measurable growth and improve campaign performance. I am particularly interested in roles involving audience segmentation and strategic marketing initiatives.…I am a marketing strategist with a strong background in campaign planning, client alignment, and performance analysis. Currently completing my Master of Business Analytics in Australia, I combine structured thinking, market research, and data-driven insights to support measurable growth and improve campaign performance. I am particularly interested in roles involving audience segmentation and strategic marketing initiatives.

Vaneska Albuquerquë

Marketing Strategist, Data Analyst, Digital Marketer, +5

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I am a marketing strategist with a strong background in campaign planning, client alignment, and performance analysis. Currently completing my Master of Business Analytics in Australia, I combine structured thinking, market research, and data-driven insights to support measurable growth and improve campaign performance. I am particularly interested in roles involving audience segmentation and strategic marketing initiatives.…I am a marketing strategist with a strong background in campaign planning, client alignment, and performance analysis. Currently completing my Master of Business Analytics in Australia, I combine structured thinking, market research, and data-driven insights to support measurable growth and improve campaign performance. I am particularly interested in roles involving audience segmentation and strategic marketing initiatives.

Available to hire

I am a marketing strategist with a strong background in campaign planning, client alignment, and performance analysis. Currently completing my Master of Business Analytics in Australia, I combine structured thinking, market research, and data-driven insights to support measurable growth and improve campaign performance. I am particularly interested in roles involving audience segmentation and strategic marketing initiatives.

Skills

Data Visualization

Experience Level

Data Visualization

Intermediate

Language

Portuguese

Fluent

Spanish; Castilian

Intermediate

English

Advanced

Work Experience

Freelance & Personal Projects

January 1, 2023 - Present

Collected and analysed performance data from social media platforms to track engagement, reach, and growth metrics. Organised and maintained datasets related to digital campaigns and audience behaviour.

Customer Service & Operations Support at Space Live Abroad

September 1, 2023 - January 31, 2024

Provided end-to-end support to international students, managing stakeholder communication and conducting structured welcome sessions. Collaborated with the marketing team to support engagement initiatives.

Content & Digital Marketing Strategist at Lab721

August 1, 2021 - December 1, 2022

Conducted client discovery sessions to define target audiences and campaign goals. Analyzed campaign performance metrics and supported optimisation of marketing funnels through strategic adjustments.

Social Media Manager at Twiggy Comunicação

January 1, 2020 - July 1, 2021

Led content and campaign planning aligned with client objectives. Conducted performance monitoring of social media channels and produced performance reports.

Content & Digital Marketing Strategist (Commercial & Performance Focus) at Lab721

August 1, 2021 - December 31, 2022

Conducted client discovery sessions to define target audiences and campaign goals. Analysed campaign performance metrics and identified opportunities to improve lead generation and conversion.