I’m a Graphic Designer with 3+ years of professional experience, specializing in digital content, e-commerce visuals, social media, advertising, and visual merchandising. I’m proficient in Adobe Illustrator, Photoshop, Premiere Pro, After Effects, and Canva, and I’m comfortable adapting to different visual styles and brand directions. I also incorporate AI tools such as ChatGPT, Gemini, and Higgsfield into my creative workflow for ideation, prompting, image generation, and visual development. I enjoy turning creative directions and references into polished, on-brand visuals while working collaboratively with international teams.

Vanessa Christabel

I’m a Graphic Designer with 3+ years of professional experience, specializing in digital content, e-commerce visuals, social media, advertising, and visual merchandising. I’m proficient in Adobe Illustrator, Photoshop, Premiere Pro, After Effects, and Canva, and I’m comfortable adapting to different visual styles and brand directions. I also incorporate AI tools such as ChatGPT, Gemini, and Higgsfield into my creative workflow for ideation, prompting, image generation, and visual development. I enjoy turning creative directions and references into polished, on-brand visuals while working collaboratively with international teams.

Available to hire

I’m a Graphic Designer with 3+ years of professional experience, specializing in digital content, e-commerce visuals, social media, advertising, and visual merchandising. I’m proficient in Adobe Illustrator, Photoshop, Premiere Pro, After Effects, and Canva, and I’m comfortable adapting to different visual styles and brand directions.

I also incorporate AI tools such as ChatGPT, Gemini, and Higgsfield into my creative workflow for ideation, prompting, image generation, and visual development. I enjoy turning creative directions and references into polished, on-brand visuals while working collaboratively with international teams.

See more

Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Advanced
Indonesian
Fluent

Work Experience

Brand Marketing / Graphic Designer at KA WAN GYA
October 1, 2024 - Present
Conceptualized and designed key visual assets to support marketing and promotional campaigns. Produced materials including social media posts, point-of-purchase (POP) displays, brochures and other aligned marketing collateral while ensuring brand consistency across consumer touchpoints. Oversaw visual design needs for both store and café, spanning digital and print formats. Planned and created social media content to enhance brand presence and engagement. Developed artful merchandise aligned with the brand’s creative direction, and produced marketing collateral for promotions, events, and seasonal campaigns. Coordinated with a Korea-based creative team to maintain design quality and consistency, and collaborated with marketing and operations teams to align design work with business objectives.
Graphic Designer at Kalei Ltd. (Singapore)
October 1, 2024 - Present
Responsible for conceptualizing and creating key visual assets aligned with marketing and promotional objectives, maintaining brand consistency throughout all deliverables. Produced social media and marketing collateral that supported campaigns and ensured visual standards were followed across digital and print formats.
Brand Marketing Designer / Visual Brand Designer at Kale i Ltd. (Singapore)
October 1, 2024 - Present
Conceptualized and designed key visual assets to support marketing and promotional campaigns. Produced social media posts, point-of-purchase (POP) displays, and brochures aligned to campaign objectives. Ensured brand consistency across all consumer touchpoints while overseeing visual design needs for both store and café, spanning digital and print formats. Planned and created social media content to enhance brand presence and engagement, developed artist merchandise aligned with creative direction and identity, and produced marketing collaterals for promotions, events, and seasonal campaigns. Collaborated with Korea-based creative teams and marketing/operations to align design strategies with business objectives and maintain design quality standards.
Brand Marketing Graphic Designer at Kalei Ltd. (Singapore)
October 1, 2024 - Present
Conceptualized and designed key visual assets to support marketing and promotional campaigns. Produced consistent brand-aligned materials across consumer touchpoints including social media posts, point-of-purchase (POP) displays, brochures, and other marketing collaterals. Managed end-to-end visual design needs for both stores and cafés across digital and print formats. Planned and created social media content to strengthen brand presence and engagement, developed artist-matching merchandise, and produced marketing collateral for promotions, events, and seasonal campaigns. Coordinated regularly with the Korea-based creative team to ensure brand consistency and maintained design quality standards while collaborating with marketing and operations teams to align design work with business objectives.
Graphic Designer (Brand & Marketing Visuals) at Kalei Ltd. Singapore
October 1, 2024 - Present
Conceptualized and designed key visual assets to support marketing and promotional campaigns, including social media posts, point-of-purchase (POP) displays, and brochures/collateral aligned to campaign objectives. Ensured brand consistency across all consumer touchpoints and managed visual design needs for both store and café spaces across digital and print formats. Planned and created social media content to enhance brand presence and engagement, developed artist-aligned merchandise, produced marketing collateral for promotions/events/seasonal campaigns, and coordinated regularly with the Korea-based creative team to uphold design quality standards.
Graphic Designer at Kalei Ltd. Singapore
October 1, 2024 - April 27, 2025
Responsible for conceptualizing and designing key visual assets to support marketing and promotional campaigns. Designed materials including social media posts, Point-of-Purchase (POP) displays, brochures, and additional marketing collateral aligned with specific campaign objectives. Ensured all visual assets maintained brand consistency and adhered to established guidelines across all consumer touchpoints.
Brand Marketing / Graphic Designer at Kalei Ltd.
November 1, 2022 - May 31, 2024
Responsible for conceptualizing and designing key visual assets to support marketing and promotional campaigns in the Indonesia market. Tailored social media posts for the local audience while maintaining brand alignment with the SmartisT team. Assisted the video editor by creating supporting graphic assets including thumbnails and subtitle boxes. Ensured visual outputs reflected each SmartisT’s unique visual identity and followed brand standards. Collaborated with marketing stakeholders to deliver timely and effective digital assets for e-commerce and social platforms.
Graphic Designer at Kalei Ltd. (Jakarta-SM Brand Marketing)
November 1, 2022 - May 31, 2024
Conceptualized and designed key visual assets to support marketing and promotional campaigns. Produced brand-consistent design materials including social media posts, point-of-purchase (POP) displays, and brochures aligned with specific campaign objectives. Supported both store and cafe visual needs across digital and print formats, ensuring consistency with established brand guidelines across all consumer touchpoints. Planned and created social media content to enhance brand presence and engagement, developed artist-aligned merchandise, and produced marketing collateral for promotions, events, and seasonal campaigns. Coordinated regularly with the Korea-based creative team, collaborated with marketing and operations teams, and delivered timely, effective digital assets for e-commerce and social platforms.
Social Media Designer / Graphic Support for Video Content at SM Entertainment Indonesia
November 1, 2022 - March 31, 2023
Created social media posts tailored to the Indonesian market while maintaining brand alignment with SM artists. Assisted the video editor by preparing supporting graphic assets including thumbnails and subtitle boxes. Ensured all visual outputs reflected each SM artist’s unique visual identity and adhered to brand standards.
Brand Designer / Marketing Visual Designer at Kwangya @ Jakarta-SMB
November 1, 2022 - May 31, 2024
Responsible for conceptualizing and designing key visual assets to support marketing and promotional campaigns. Created design materials including social media posts, point-of-purchase (POP) displays, and brochures aligned with specific campaign objectives. Ensured all visuals maintained brand consistency and followed established guidelines across consumer touchpoints. Oversaw visual design needs for both store and café, covering digital and print formats, and assisted with social media content planning to increase brand presence and engagement.
Brand Marketing Graphic Designer at Kwangya @ Jakarta - SMB
November 1, 2022 - May 1, 2024
Created social media posts tailored to the Indonesian market while maintaining brand alignment. Assisted the video editor by developing supporting graphic assets such as thumbnails and subtitle boxes. Ensured all visual outputs reflected each SM artist’s unique visual identity and adhered to brand standards, working within a marketing content workflow to support timely social deliverables.
Graphic Designer (Digital & Social Content) at SM Entertainment Indonesia
November 1, 2022 - March 31, 2023
Created social media posts tailored to the Indonesia market while maintaining brand alignment with SM artists. Assisted the video editor in developing supporting graphic assets including thumbnails and subtitle boxes. Ensured each visual output followed the SM artist’s unique visual identity and adhered to brand standards.
Brand Marketing Designer at KWANGYA @ Jakarta - SMB
November 1, 2022 - May 31, 2024
Responsible for conceptualizing and designing key visual assets for the Indonesia market while maintaining brand alignment with SM artists. Assisted the video editor by creating supporting graphic assets such as thumbnails and subtitle boxes. Ensured all visual outputs reflect each SM artist’s unique visual identity and comply with brand standards, with platform-specific social media tailoring.
Social Media Designer at SM Entertainment Indonesia
November 1, 2022 - March 31, 2023
Created social media posts tailored to the Indonesian market while maintaining brand alignment with SM artists. Assisted the video editor in developing supporting graphic assets including thumbnails and subtitle boxes. Ensured all visual outputs reflected each SM artist’s unique visual identity and adhered to brand standards.
Graphic Designer at KWANGYA@Jakarta - SM Brand Marketing Indonesia
November 1, 2022 - May 31, 2024
Oversaw all visual design needs for both the store and café, spanning digital and print formats. Planned and created social media content to enhance brand presence and engagement. Developed artist merchandise aligning with the brand’s creative direction and identity. Produced marketing collaterals for promotions, events, and seasonal campaigns. Communicated regularly with the Korea-based creative team to ensure brand consistency and uphold design quality standards. Collaborated with marketing and operations teams to align design strategies with business objectives.
Graphic Designer at ER H A Dermatology
January 1, 2022 - July 31, 2022
Developed graphic assets for monthly promotional campaigns, including website banners highlighting ongoing promotions and featured products. Created engaging social media posts tailored to each platform’s audience, and collaborated with the marketing team to deliver timely and effective digital assets for e-commerce and social platforms.
Graphic Designer (Social Media) at SM Entertainment Indonesia
January 1, 2022 - March 31, 2023
Created social media posts tailored for the Indonesian market while maintaining brand alignment with SM artists. Assisted the video editor by developing supporting graphic assets such as thumbnails and subtitle boxes. Ensured all visual outputs reflected each SM artist’s unique visual identity and adhered to brand standards.
Graphic Designer at ER HADermatology
January 1, 2022 - July 1, 2022
Developed graphic assets for monthly promotional campaigns. Designed website banners highlighting ongoing promotions and featured products. Created engaging social media posts tailored to each platform’s audience. Collaborated with marketing team members to deliver timely and effective digital assets for e-commerce and social platforms.
Graphic Designer at ERHA Dermatology
January 1, 2022 - July 31, 2022
Developed graphic assets for monthly promotional campaigns. Designed website banners that highlighted ongoing promotions and featured products. Created engaging social media posts tailored to each platform’s audience. Collaborated with the marketing team to deliver timely and effective digital assets for e-commerce and social platforms.

Education

Bachelor's Degree at Multimedia Nusantara University
January 1, 2019 - December 31, 2023
Bachelor’s degree at Nusantara University
January 11, 2030 - July 31, 2026
at Nusantara University
January 11, 2030 - July 31, 2026
Bachelor's degree at Nusantara University
January 11, 2030 - August 28, 2026
Bachelor’s degree at Nusantara University
January 11, 2030 - August 28, 2026
at Nusantara University
January 11, 2030 - August 28, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Education, Professional Services, Healthcare