Brand Marketing Graphic Designer at Kalei Ltd. (Singapore)

Conceptualized and designed key visual assets to support marketing and promotional campaigns. Produced consistent brand-aligned materials across consumer touchpoints including social media posts, point-of-purchase (POP) displays, brochures, and other marketing collaterals. Managed end-to-end visual design needs for both stores and cafés across digital and print formats. Planned and created social media content to strengthen brand presence and engagement, developed artist-matching merchandise, and produced marketing collateral for promotions, events, and seasonal campaigns. Coordinated regularly with the Korea-based creative team to ensure brand consistency and maintained design quality standards while collaborating with marketing and operations teams to align design work with business objectives.

Graphic Designer (Brand & Marketing Visuals) at Kalei Ltd. Singapore

Conceptualized and designed key visual assets to support marketing and promotional campaigns, including social media posts, point-of-purchase (POP) displays, and brochures/collateral aligned to campaign objectives. Ensured brand consistency across all consumer touchpoints and managed visual design needs for both store and café spaces across digital and print formats. Planned and created social media content to enhance brand presence and engagement, developed artist-aligned merchandise, produced marketing collateral for promotions/events/seasonal campaigns, and coordinated regularly with the Korea-based creative team to uphold design quality standards.

Graphic Designer at Kalei Ltd. Singapore

Responsible for conceptualizing and designing key visual assets to support marketing and promotional campaigns. Designed materials including social media posts, Point-of-Purchase (POP) displays, brochures, and additional marketing collateral aligned with specific campaign objectives. Ensured all visual assets maintained brand consistency and adhered to established guidelines across all consumer touchpoints.

Brand Marketing Graphic Designer at Kwangya @ Jakarta - SMB

Created social media posts tailored to the Indonesian market while maintaining brand alignment. Assisted the video editor by developing supporting graphic assets such as thumbnails and subtitle boxes. Ensured all visual outputs reflected each SM artist’s unique visual identity and adhered to brand standards, working within a marketing content workflow to support timely social deliverables.

Graphic Designer (Digital & Social Content) at SM Entertainment Indonesia

Created social media posts tailored to the Indonesia market while maintaining brand alignment with SM artists. Assisted the video editor in developing supporting graphic assets including thumbnails and subtitle boxes. Ensured each visual output followed the SM artist’s unique visual identity and adhered to brand standards.

Brand Marketing Designer at KWANGYA @ Jakarta - SMB

Responsible for conceptualizing and designing key visual assets for the Indonesia market while maintaining brand alignment with SM artists. Assisted the video editor by creating supporting graphic assets such as thumbnails and subtitle boxes. Ensured all visual outputs reflect each SM artist’s unique visual identity and comply with brand standards, with platform-specific social media tailoring.

Social Media Designer at SM Entertainment Indonesia

Created social media posts tailored to the Indonesian market while maintaining brand alignment with SM artists. Assisted the video editor in developing supporting graphic assets including thumbnails and subtitle boxes. Ensured all visual outputs reflected each SM artist’s unique visual identity and adhered to brand standards.

Graphic Designer at KWANGYA@Jakarta - SM Brand Marketing Indonesia

Oversaw all visual design needs for both the store and café, spanning digital and print formats. Planned and created social media content to enhance brand presence and engagement. Developed artist merchandise aligning with the brand’s creative direction and identity. Produced marketing collaterals for promotions, events, and seasonal campaigns. Communicated regularly with the Korea-based creative team to ensure brand consistency and uphold design quality standards. Collaborated with marketing and operations teams to align design strategies with business objectives.

Graphic Designer at ER HADermatology

Developed graphic assets for monthly promotional campaigns. Designed website banners highlighting ongoing promotions and featured products. Created engaging social media posts tailored to each platform’s audience. Collaborated with marketing team members to deliver timely and effective digital assets for e-commerce and social platforms.