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Bachelor of Psychology with Honours (Kuala Lumpur) | Creative Social Media Marketer and UGC Creator with 5+ years of experience producing engaging short-form content, developing social media strategies, and helping brands build authentic connections with their audience. Skilled in content ideation, copywriting, mobile video production, and campaign execution across beauty, lifestyle, F&B, and consumer brands. Recently relocated to the UK, bringing an international perspective, adaptability, and strong project management skills to a dynamic marketing team. Speaks multiple languages and thrives in fast-paced environments while balancing creativity with commercial objectives.…Bachelor of Psychology with Honours (Kuala Lumpur) | Creative Social Media Marketer and UGC Creator with 5+ years of experience producing engaging short-form content, developing social media strategies, and helping brands build authentic connections with their audience. Skilled in content ideation, copywriting, mobile video production, and campaign execution across beauty, lifestyle, F&B, and consumer brands. Recently relocated to the UK, bringing an international perspective, adaptability, and strong project management skills to a dynamic marketing team. Speaks multiple languages and thrives in fast-paced environments while balancing creativity with commercial objectives.

AMY VANESSA CHAI

Content Creator, Social Media Manager, Marketing Strategist, +2

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Bachelor of Psychology with Honours (Kuala Lumpur) | Creative Social Media Marketer and UGC Creator with 5+ years of experience producing engaging short-form content, developing social media strategies, and helping brands build authentic connections with their audience. Skilled in content ideation, copywriting, mobile video production, and campaign execution across beauty, lifestyle, F&B, and consumer brands. Recently relocated to the UK, bringing an international perspective, adaptability, and strong project management skills to a dynamic marketing team. Speaks multiple languages and thrives in fast-paced environments while balancing creativity with commercial objectives.…Bachelor of Psychology with Honours (Kuala Lumpur) | Creative Social Media Marketer and UGC Creator with 5+ years of experience producing engaging short-form content, developing social media strategies, and helping brands build authentic connections with their audience. Skilled in content ideation, copywriting, mobile video production, and campaign execution across beauty, lifestyle, F&B, and consumer brands. Recently relocated to the UK, bringing an international perspective, adaptability, and strong project management skills to a dynamic marketing team. Speaks multiple languages and thrives in fast-paced environments while balancing creativity with commercial objectives.

Available to hire

Bachelor of Psychology with Honours (Kuala Lumpur) | Creative Social Media Marketer and UGC Creator with 5+ years of experience producing engaging short-form content, developing social media strategies, and helping brands build authentic connections with their audience. Skilled in content ideation, copywriting, mobile video production, and campaign execution across beauty, lifestyle, F&B, and consumer brands.

Recently relocated to the UK, bringing an international perspective, adaptability, and strong project management skills to a dynamic marketing team. Speaks multiple languages and thrives in fast-paced environments while balancing creativity with commercial objectives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Malay

Intermediate

Work Experience

Content Creator at Nicole Socia Social Sdn Bhd

January 1, 2025 - January 1, 2026

Collaborated with the team to deliver platform-first, engaging content across 14+ client accounts. Researched trends, audience insights and competitors to propose creative, relevant content ideas and campaign concepts. Wrote engaging captions, scripts and on-screen copy that reflected each brand’s voice while driving audience engagement.

Social Media Executive / Social Media Executive at WPP Media (formerly GroupM)

January 1, 2022 - January 1, 2024

Developed and executed social media strategies across Meta, Instagram and TikTok for 8+ client accounts. Produced 50+ social posts per month and planned monthly content calendars aligned with campaign and marketing objectives. Managed community engagement while maintaining a consistent brand voice across all channels.

Content Creator / UGC Creator at Self-employed

January 1, 2021 - Present

Partnered with local and international brands including Innisfree, Abib, K r, SKIN1004 and Skintific to create authentic, platform-first digital content. Collaborated closely with brands to develop content aligned with brand identity, campaign objectives and target audiences. Produced end-to-end content for TikTok, Instagram and Meta platforms—from concept development and scripting to filming, editing and copywriting—delivering engaging UGC that balanced creativity with marketing goals and supported audience engagement and brand awareness.